This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
- Twitter (4)
- LinkedIn (3)
- Facebook Ads Create Tool (2)
- Facebook Ads Manager (2)
- Google (2)
- Facebook Messenger (1)
- Facebook Power Editor (1)
- Google AdWords (1)
- Google+ (1)
- Pinterest (1)
- Marketing (11)
- Social Networks (10)
- Social Media Marketing (9)
- Small Business Marketing (8)
- Business (6)
- Online Marketing (5)
- Social Media Advertising (5)
- Advertising (4)
- Enterprise Marketing (3)
- Content Marketing (2)
- Photography (2)
- Sharing Photos (2)
- Analytics (1)
- Audio + Music (1)
- Branding (1)
- Career Development (1)
- Computer Skills (Mac) (1)
- Computer Skills (Windows) (1)
- Lead Generation (1)
- Music Business (1)
- SEO (1)
Learn advanced Facebook advertising techniques. Find out how to leverage the most powerful tools in Facebook (including conversion tracking and custom audiences) and manage large ad campaigns more efficiently.
Amplify your social media marketing campaigns with Facebook advertising. Learn how to budget, create, place, and manage Facebook ads.
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.
Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.
Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand.
Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.
Learn how to start advertising on Facebook. Discover how to create and place ads, set up an ad budget, promote pages and posts, and track your campaign's performance.
Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Learn about the privacy issues facing users of Facebook Messenger, and how to adjust the privacy settings in the iOS and Android versions of the app.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Increase brand visibility and take advantage of the free features in Facebook to communicate and advertise your photography or videos.
Shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers.
“I often watch the lynda.com videos on my laptop while working out on a stationary bicycle. The short length of the video segments helps to keep me motivated: "I'll quit at the end of this chapter." So far I have lost 25 pounds!” —Gail P.
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