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Guides you through five interactive training exercises for boosting your creative output and producing even more innovative ideas.
Focuses on the hows and whys of graphic design history, from Art Nouveau to new wave, detailing the development and evolution of specific styles, techniques, and genres.
Deconstructs popular logos to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator and Photoshop.
Discover how the 33 laws of typography can help you design documents that are beautiful and easy to understand.
Evan Cheng, character designer for Sesame Workshop, explains how a daily drawing practice and an alter ego helped him evolve his artwork and his career.
Learn how to design and send cost-efficient, engaging direct mail campaigns that follow all of the guidelines of the US Postal Service while "pushing the envelope" creatively.
Learn how to create an album cover inspired by the punk rock movement of the 1970s, complete with "ransom-note" type, using Photoshop and Illustrator.
Create a poster-sized advertisement inspired by Swiss-Style designer Josef Müller-Brockmann's 1955 original.
Create a book cover design inspired by Bauhaus, with Adobe Illustrator.
Learn how to design icons for use on the web, in print, and on different operating systems, with Adobe Illustrator.
Learn to re-create a gorgeous postcard from the Art Deco era, with Illustrator, Photoshop, and InDesign.
Learn to draw in one-point perspective with SketchBook Pro 7.
Bring the art of storytelling into your designs. Learn how to borrow the tricks writers, filmmakers, advertisers, and comic-book artists use to tell great stories, and apply them to graphic design.
Learn how to get started in graphic design, with training from lynda.com. Kristin Ellison provides an overview of key design concepts, and points you to courses in our library to further your education on those important topics.
Learn how to see and replicate light and shadow in your drawings.
Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.
Learn how to design compelling and effective marketing collateral, including brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag.
Learn the core skill areas (color, typography, and layout) as well as the core tools (Photoshop, InDesign, and Illustrator) used in graphic design.
Learn how to produce engaging and powerful concepts and compositions for print ad campaigns.
Learn what it takes to design a digital magazine and make vibrant, engaging publications for today's digital subscribers.
Find out how the design firm frog helped FEMA create a plan for a community-run disaster relief program in the wake of Hurricane Sandy.
Learn how to break out of rut. Stefan Mumaw offers rut-busting techniques that give you the nudge you need to start moving again.
A great band deserves a great logo. Learn how to take a client brief and turn rough ideas into a polished logo design.
4 scientifically based design principles that designers can leverage to create stronger logos.
Breaks down the fundamentals of drawing, from line, tone, value, and light to negative space, perspective, and composition.
Communicate complex ideas quickly and thoroughly with data visualization. Turn information into artwork and intrigue your audience.
Learn how to sketch with the iPad and SketchBook Pro, and make digital drawing a natural, regular part of your artistic process.
Learn basic graphic design principles anyone can use to make business documents more visually appealing.
Learn how to use Illustrator and Photoshop to create a distressed type treatment inspired by Grunge.
Create a poster design that invokes the style, spirit, and typography of the Constructivist movement.
Learn how to build an infographic that makes complex information easy to understand and visually compelling.
Learn about the possibilities and limitations of digital printing and working with variable data.
Build a Dada-esque typography treatment with Photoshop, Illustrator, and period-appropriate typefaces and color palettes.
Recreate a type treatment in the Art Nouveau style, using Illustrator, Photoshop, and historically appropriate typefaces and color palettes.
Learn how to create a new design inspired by nineteenth-century Victorian type styles, using period-appropriate fonts, Illustrator, and Photoshop.
Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.
Watch Von take a simple, scanned sketch and turn it into colorful, vector-based artwork with Adobe Illustrator.
Explore tertiary color, the neutral browns and greys that make vibrant colors pop and subtle paintings possible.
Learn to add the illusion of depth to your artwork with the effective use of color and contrast.
Add visual texture to your artwork with color, pattern, and a variety of brush strokes. Break up repetitive strokes and static blocks of color for more dynamic images.
Break an image down into its basic shapes and learn how to effectively compose a drawing or painting.
Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.
Learn how to prepare your files for print and conduct a press check successfully.
Celebrated designer and AIGA president Sean Adams shares his sources of inspiration, hints for staying on top of trends, and advice for new designers.
Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
Add dimension, texture, and color to your designs with Adobe Illustrator, and make your illustrations more rich and unique.
Challenges preconceived notions about creativity and provides valuable tools that will help unlock this skill to help you generate better ideas faster.
Learn to enhance the clarity and impact of your type—and your message—with effective use of color, contrast, and scale.
Learn about the basics of creating artwork for packages in ways that are practical for manufacturing and shipping, and make the products visually appealing.