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Learn how to see and replicate light and shadow in your drawings.
Learn how to get started in graphic design, with training from lynda.com. Kristin Ellison provides an overview of key design concepts, and points you to courses in our library to further your education on those important topics.
Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.
Learn the core skill areas (color, typography, and layout) as well as the core tools (Photoshop, InDesign, and Illustrator) used in graphic design.
Learn how to design compelling and effective marketing collateral, including brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag.
Learn how to produce engaging and powerful concepts and compositions for print ad campaigns.
Find out how the design firm frog helped FEMA create a plan for a community-run disaster relief program in the wake of Hurricane Sandy.
Learn what it takes to design a digital magazine and make vibrant, engaging publications for today's digital subscribers.
Learn how to break out of rut. Stefan Mumaw offers rut-busting techniques that give you the nudge you need to start moving again.
A great band deserves a great logo. Learn how to take a client brief and turn rough ideas into a polished logo design.
4 scientifically based design principles that designers can leverage to create stronger logos.
Breaks down the fundamentals of drawing, from line, tone, value, and light to negative space, perspective, and composition.
Communicate complex ideas quickly and thoroughly with data visualization. Turn information into artwork and intrigue your audience.
Learn how to sketch with the iPad and SketchBook Pro, and make digital drawing a natural, regular part of your artistic process.
Learn basic graphic design principles anyone can use to make business documents more visually appealing.
Learn how to use Illustrator and Photoshop to create a distressed type treatment inspired by Grunge.
Create a poster design that invokes the style, spirit, and typography of the Constructivist movement.
Learn how to build an infographic that makes complex information easy to understand and visually compelling.
Learn about the possibilities and limitations of digital printing and working with variable data.
Build a Dada-esque typography treatment with Photoshop, Illustrator, and period-appropriate typefaces and color palettes.
Recreate a type treatment in the Art Nouveau style, using Illustrator, Photoshop, and historically appropriate typefaces and color palettes.
Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.
Learn how to create a new design inspired by nineteenth-century Victorian type styles, using period-appropriate fonts, Illustrator, and Photoshop.
Watch Von take a simple, scanned sketch and turn it into colorful, vector-based artwork with Adobe Illustrator.
Explore tertiary color, the neutral browns and greys that make vibrant colors pop and subtle paintings possible.
Learn to add the illusion of depth to your artwork with the effective use of color and contrast.
Add visual texture to your artwork with color, pattern, and a variety of brush strokes. Break up repetitive strokes and static blocks of color for more dynamic images.
Break an image down into its basic shapes and learn how to effectively compose a drawing or painting.
Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.
Learn how to prepare your files for print and conduct a press check successfully.
Celebrated designer and AIGA president Sean Adams shares his sources of inspiration, hints for staying on top of trends, and advice for new designers.
Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
Add dimension, texture, and color to your designs with Adobe Illustrator, and make your illustrations more rich and unique.
Challenges preconceived notions about creativity and provides valuable tools that will help unlock this skill to help you generate better ideas faster.
Learn to enhance the clarity and impact of your type—and your message—with effective use of color, contrast, and scale.
Learn about the basics of creating artwork for packages in ways that are practical for manufacturing and shipping, and make the products visually appealing.
Learn to use tone, color, and glazing to establish a visual hierarchy in your artwork and designs.
Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
An award-winning illustrator sits down at the drawing board to explain how complementary colors can make your artwork and designs more compelling and vibrant.
Learn the properties of color, and how to use it to tell stories, create moods, draw attention, and add new possibilities to your creative toolbox.
Learn to communicate and develop an idea through brainstorming and sketching.
Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Create an engaging presentation (in PowerPoint, Keynote, or any other presentation software), to better reach your audience and emphasize your message.
Designer Von Glitschka answers a series of questions on living a creatively curious life and leveraging moments of inspiration.
Transition your freelance design career into a small business, one step at a time.
Simple techniques to improve your layouts and refresh your creative vision, from the founder of Before & After magazine.
Explore the components of an elegant and readable book design, and the setup and strategy for designing a book in Adobe InDesign.
Open a wide range of practical and creative options by learning how to add spot colors and varnishes to your print designs.