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Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
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Craft an email marketing campaign that gets results, with valuable content and a quality list of subscribers.
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Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.
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Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
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Shows you how to leverage the power of tweeting for business promotion and customer engagement.
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Covers how to craft and deliver HTML email newsletters.
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Provides in-depth, hands-on training on all aspects of email marketing.
“I'm a new subscriber. I'm 10 minutes in and I can't thank you enough. I'm learning what would normally cost me nearly $1,000!” —Melissa K.
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