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Bring the art of storytelling into your designs. Learn how to borrow the tricks writers, filmmakers, advertisers, and comic-book artists use to tell great stories, and apply them to graphic design.
Learn how to get started in graphic design, with training from lynda.com. Kristin Ellison provides an overview of key design concepts, and points you to courses in our library to further your education on those important topics.
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.
Learn the core skill areas (color, typography, and layout) as well as the core tools (Photoshop, InDesign, and Illustrator) used in graphic design.
Learn how to design compelling and effective marketing collateral, including brochures, business cards, posters, media kits, and promotional pieces like holiday cards and swag.
Learn how to produce engaging and powerful concepts and compositions for print ad campaigns.
Find out how the design firm frog helped FEMA create a plan for a community-run disaster relief program in the wake of Hurricane Sandy.
Learn how to break out of rut. Stefan Mumaw offers rut-busting techniques that give you the nudge you need to start moving again.
4 scientifically based design principles that designers can leverage to create stronger logos.
Breaks down the fundamentals of drawing, from line, tone, value, and light to negative space, perspective, and composition.
Communicate complex ideas quickly and thoroughly with data visualization. Turn information into artwork and intrigue your audience.
Learn how to sketch with the iPad and SketchBook Pro, and make digital drawing a natural, regular part of your artistic process.
Learn basic graphic design principles anyone can use to make business documents more visually appealing.
Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.
Explore tertiary color, the neutral browns and greys that make vibrant colors pop and subtle paintings possible.
Learn to add the illusion of depth to your artwork with the effective use of color and contrast.
Add visual texture to your artwork with color, pattern, and a variety of brush strokes. Break up repetitive strokes and static blocks of color for more dynamic images.
Break an image down into its basic shapes and learn how to effectively compose a drawing or painting.
Celebrated designer and AIGA president Sean Adams shares his sources of inspiration, hints for staying on top of trends, and advice for new designers.
Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
Challenges preconceived notions about creativity and provides valuable tools that will help unlock this skill to help you generate better ideas faster.
Learn to use tone, color, and glazing to establish a visual hierarchy in your artwork and designs.
Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
An award-winning illustrator sits down at the drawing board to explain how complementary colors can make your artwork and designs more compelling and vibrant.
Learn the properties of color, and how to use it to tell stories, create moods, draw attention, and add new possibilities to your creative toolbox.
Learn to communicate and develop an idea through brainstorming and sketching.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Designer Von Glitschka answers a series of questions on living a creatively curious life and leveraging moments of inspiration.
Transition your freelance design career into a small business, one step at a time.
Simple techniques to improve your layouts and refresh your creative vision, from the founder of Before & After magazine.
Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
Provides tools and insights for self-employed designers just starting out.
Simple graphic design techniques from Before & After magazine to make your page, screen, or presentation look and perform its best.
Explains good typographic practices, how to select and use type to add impact and power, how type is measured and sized, and how factors like spacing and alignment affect your design.
Explains the components that make an instructive style guide, and the elements that create a strong brand identity.
Introduces the printing process, from choosing the correct paper, inks, colors, and fonts and correctly laying out the project in Illustrator and InDesign to getting the final product from the printing press floor.
Shows how to create cost-effective, elegantly styled menus with Adobe InDesign, Photoshop, and Illustrator.
lynda.com co-founder Lynda Weinman asks business coach and professional mentor Peleg Top to join her in the studio to share this method of raising a designer’s visibility by contributing to elegantly presented publications.
Explores color principles, including value, hue and color relationships, digital color mixing, shifting, saturation, tinting, shading, toning, and swatch creation.