Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions.
Get a framework for branding, and learn how to develop and launch a brand and measure its success.
Learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable, with these 5 short branding tips!
Learn how to write and present a great marketing plan.
Learn to confront cognitive biases and improve your judgment.
Provides a roadmap for how to develop, implement, and measure a successful marketing plan.
Learn how to apply strategic innovation to build better products and services for your company.
Discover nine simple tips to boost your creativity and think about problems in new ways.