Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
Appropriate for all
“Your website has become a verb. I had a client tell me today that they were lynda.comming their way through learning new software. You’ve joined the ranks of Googling, Photoshopping, and Skyping!” —Jill W.
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