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Content marketing expert and storyteller C.C. Chapman shares his advice on living life to the fullest.
In this documentary, the director of award-winning marketing agency The Advance Guard explains how the power of storytelling can be used to market almost any cause: commercial, creative, or charitable.
Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.