Learn how to plan and organize a music tour, book gigs, and build out a great live show. Steve Rennie shares insider tips for a successful music career.
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Get started in music publishing. Learn how to sell your music and turn your songs into money.
Learn about the role of record labels in the music business. Learn the secrets of finding a record label, negotiating a record deal, and getting paid.
Learn how to market and promote your music and turn music consumers into permanent fans.
Learn how to find and hire a manager to guide your music career, and build a long-lasting artist-manager relationship.
Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Learn about the key players you need on your team (managers, publicists, etc.) and what they do, how much they get paid, how you find them, and when you need them.
Steve Rennie explains how to approach the music biz with the mindset of an entrepreneur and look at a career in music as a business.
Learn the secrets of making great music that makes its way into the hands of music biz movers and shakers.
Learn how the music industry really works. Insider Steve Rennie explains the big picture, the realities of getting by, and how artists and songwriters can kick off successful music careers. The first of 9 courses on getting ahead in the music biz.
Find out how to promote your music online. Learn the best practices for self-releasing and marketing music.
Professional songwriter Cliff Goldmacher explains the best practices for attending a music conference such as SXSW, ASCAP EXPO, or Midem.
Making money in the music business? Find out how to claim income from gigs, maximize your deductions, and file the right tax forms with the IRS.
Learn to avoid the major music business and legal pitfalls that can break bands apart, such as financial mismanagement and contract disputes.
Professional songwriter Cliff Goldmacher reveals 20 unofficial songwriting rules that can make your songs more engaging and memorable.
Professional songwriter Cliff Goldmacher explains the best practices for collaborating when songwriting, from planning the song's eventual promotion to keeping the co-write moving forward.
Music producer Bobby Owsinski interviews producer and industry critic/advocate Michael Beinhorn about his career, influences, and inspirations.
Learn how to get and protect copyrights for your songs, and understand the critical language, concepts, and business aspects of music copyright.
Music producer Bobby Owsinski interviews studio designer Hanson Hsu about his career, influences, and world-class studio designs.
Music producer Bobby Owsinski interviews Richard Gibbs about his musical journey: from touring and session musician to Oingo Boingo member, to film composer.
Bobby Owsinski interviews legendary recording engineer Al Schmitt, the man behind GRAMMY-winning records by Ray Charles, Steely Dan, Paul McCartney, and more.
Want to know how to become a songwriter? Cliff Goldmacher shows what it takes to make it in the music business as a professional songwriter.
Learn how to understand and negotiate terms for the four major types of music business contracts: recording, management, performance, and rights agreements.
Get started in the business of songwriting. Learn about all of the major organizations, rights, and procedures that songwriters have to deal with in the music business.
Learn how to capture your musical ideas quickly and turn them into great songs with Ableton Live.
In this short film, Benji Rogers, founder of PledgeMusic, heads to SXSW to talk to music insiders about the ways artists can connect with super fans—the fans who want deeper relationships with their favorite musicians, and are willing to pay for it.
Learn how to make money selling your music. Get tips for boosting sales from CDs and digital downloads on iTunes, Spotify, and Pandora.
Larry Crane, critically acclaimed record producer and founder of Tape Op magazine, describes his self-taught, largely trial-and-error path to success in the music industry.
Learn how to share your music, website, and blog with dedicated readers on platforms like StumbleUpon and reddit.
Learn music-marketing strategies to promoting your band, your music, and your gigs on Pinterest.
Get a music industry insider's tips to marketing your music and growing your fan base in Google+.
Start a blog to promote your music. Find out how to choose the best blogging platform, set up an RSS feed, and start creating posts that get your music more attention.
Learn how to promote your music and create an authentic relationship with your fans by communicating with them directly on Twitter.
Learn how to select a mailing list service provider, add email addresses, create a sign-up form, and craft the ultimate newsletter for your fans.
Design a website that will better promote and sell your music. Learn how to balance looks and usability, incorporate SEO, and avoid common design mistakes.
Learn to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter.
Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
Set up a Facebook page separate from your personal one, promote your albums and gigs, and grow your fan base online.
Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.
Music composer and DEVO founder Mark Mothersbaugh reveals what drives his projects, from music for film and television, to compelling drawings and work in Photoshop.
Shows how Jason Bentley works his magic as he takes us behind the scenes at KCRW and gives us a peek at his home studio in Venice, CA.
“Because of your lessons, I can go to “class” every night to learn the new programs that are needed for my work and my other projects.” —Frances M.
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