Director of Marketing

Description:

Location:

Principle Accountabilities:

• Develop and execute an online customer acquisition plan designed to maximize site traffic and sales demand.
• Maximize paid/natural search traffic and trial conversion, while meeting cost per acquisition targets.
• Direct agency marketing and media campaigns to meet business performance objectives.
• Execute effective affiliate programs to increase subscriber growth and to enable our existing customers to be rewarded for evangelizing and referrals.
• Track, measure, and analyze performance of online advertising and marketing programs; design test strategies and refine creative to optimize results.
• Manage customer communication programs such as news releases, monthly newsletters, subscriber announcements and special promotions.
• Drive our tradeshow marketing strategy and execution to ensure customer acquisition objectives are achieved through innovative and effective pre-show, at-show and post-show promotions.
• Develop, drive and execute co-marketing programs with strategic partners.
• Collaborate directly with the President and Chief Creative Officer to ensure our marketing materials reflect our corporate brand appropriately.
• Recruit, train, appraise, supervise, support, develop and motivate top quality Marketing staff to achieve company marketing goals and objectives.
• Plan, manage and control budgets, expenses and operations of the Marketing team.

Experience and Qualifications:

• Minimum 5 years of product marketing experience in the software and/or education field with progressive marketing management responsibilities.
• The individual should be highly motivated, analytical, and business focused with proven ability to develop comprehensive marketing plans that accelerate market share and sales growth.
• Ability and desire to work in an entrepreneurial, informal environment.
• Flexible and able to shift needs with the demands of the business.
• Excellent listening, presentation and marketing skills.

How to Apply: