At lynda.com the Lead Generation Specialist, APAC increases the lead flow through the development and management of email, phone, trade show, webinar, and other campaigns. Reporting to the Head of Enterprise Marketing, the Lead Generation Specialist, EMEA collaborates cross-functionally with other departments and Sales Management for successful execution of campaigns. This position is based in Sydney, Australia.
- Qualified Lead Generation through prospects and existing client base.
- Conduct research to identify our target buyers and objectives.
- Generate and organize prospect lists.
- Plan, execute, and measure campaign performance.
- Partner with Marketing to develop branded messaging templates for email.
- Collaborate with Sales to ensure follow-up on trade shows, webinars, and other events.
- Maintain high data quality and integrity in our CRM and other programs.
- Perform other duties as may be assigned.
Experience and qualifications:
- A minimum of 3 years’ experience in Sales and/or Marketing lead generation, or a minimum of 2 years’ experience in a dedicated lead generation role
- Ability to generate and nurture outbound lead activities
- A minimum of 1 year of experience working with CRM systems (Salesforce.com)
- A minimum of 1 year of experience working with Marketing Automation programs including Marketo, Eloqua, Pardot, etc. preferred
- Familiar with TRUSTe laws by country
- Advanced level skill in Microsoft Office Software (Excel, PowerPoint, Word)
- Proven track record in a fast paced, results oriented work environment
- Excellent verbal and written communication skills
- Well organized with a strong attention to detail
- Great attitude and drive to work with Sales reps to generate new business
lynda.com offers an extraordinary work environment, tremendous opportunity for advancement, and great benefits.
lynda.com is proud to be an Equal Opportunity Employer. Applicants who apply for a position are considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital, or veteran status.