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Senior Email Marketing Manager

Marketing | San Francisco, CA, United States | Share

At lynda.com, the Senior Email Marketing Manager will own promotional and triggered email campaigns as well as design and execute marketing programs to reduce churn and increase retention. The Senior Email Marketing Manager will work cross functionally with Analytics, Creative, Product, and other Marketing teams. The ideal candidate will keep up with email marketing trends and be motivated to understand customer behavior. This position will report to the Director of Engagement Marketing.

Primary responsibilities:

  • Own and take full accountability of lifecycle email programs from strategy to development to execution.
  • Develop strategy of lifecycle email campaigns including acquisition, onboarding, retention, and winback triggered programs to engage our growing audience and oversee execution of campaigns.
  • Develop promotional programs that are relevant and appealing to the target audience.
  • Optimize campaign performance through A/B testing, lifecycle management, personalization, creative, and dynamic content management.
  • Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns.
  • Develop and analyze key marketing metrics to ensure campaigns are meeting traffic, retention, and revenue goals.

Experience and qualifications:

  • A minimum of 5 years of online digital marketing and/or email marketing experience
  • A minimum of 2 years of experience building the strategy for email retention and/or two years of marketing automation experience preferred
  • Experience building campaigns, analyzing key marketing metrics, and developing strategy for lifecycle email campaigns
  • Ability to think strategically at the industry and competitor levels
  • Ability to grasp and understand business concepts and issues
  • Ability to provide efficient and reliable customer service to clients, internal and external, with a strong sense of personal accountability and time management
  • Must be comfortable in a fast-paced and constantly evolving environment
  • Strong collaboration skills and entrepreneurial mindset with the ability to motivate others
  • Passion for building new businesses, finding creative solutions, and testing new methods and tactics to increase engagement
  • Strong attention to detail and communication skills with the ability to articulate and communicate concisely cross functionally
  • Proficient in Excel and Google Analytics and familiar with ESP platforms; some basic HTML is preferable
  • Bachelor’s degree in Marketing or related field or equivalent experience required; MBA is a plus

Mental requirements:

To perform this job successfully, an individual must be able to: solve practical problems and deal with variables; interpret and/or follow a variety of instructions furnished in written or oral form; use basic concepts to solve business problems associated with the role; use and understand computer programs to analyze and solve business issues.

Physical requirements and work environment:

While performing the duties of this job, the employee is regularly required to sit, to speak and hear, and to frequently use hands and arms to handle, feel, and to reach. Specific vision requirements of this job include the ability to see closely and adjust focus. The work environment is an office setting or home office and the noise in the work environment is usually quiet.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Company benefits:

lynda.com offers an extraordinary work environment, tremendous opportunity for advancement, and great benefits.

lynda.com is proud to be an Equal Opportunity/Affirmative Action Employer. Applicants who apply for a position are considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital, or veteran status.

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What lynda.com employees are saying

lynda.com employee

"I am very fortunate to work with the most amazing team, continually learning and growing together in a company that fosters such a healthy environment."
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US Benefits

lynda.com provides highly competitive benefits for employees and their families. These benefits are designed to meet our employees' health, retirement savings and time-off needs. Based on location, we offer a variety of other perks for our employees as well. The benefits shown below are for our US based employees. Benefit information for non-US based positions will be provided to individuals who interview for those positions. View all benefits.

Health benefits

Health benefits

lynda.com provides best-in-class benefits and pays 100 percent of premium costs for eligible employees and family members.

401(k) benefits

401(k) benefits

lynda.com helps employees save for retirement by offering a 401(k) plan and making matching contributions to their accounts.

Paid time off

Paid time off

lynda.com provides paid time off.

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