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YouTube Projects for Business and Marketing
Illustration by John Hersey

YouTube Projects for Business and Marketing

with Jason Osder

Video: Welcome

Hi, I'm Jason Osder, welcome to YouTube Projects for Business and Marketing. In this course we'll look at leveraging YouTube for achieving communication, audience engagement and advertising goals for a business. I'll start by showing you how to plan your Youtube integration using information architecture techniques. Then I'll show you how to customize your channel page to be your home on Youtube. We'll see how to integrate Youtube with Facebook and Word Press, including creating a sidebar video gallery.
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  1. 2m 30s
    1. Welcome
      53s
    2. Using the exercise files
      53s
    3. Who is this course for?
      44s
  2. 15m 1s
    1. Who is watching? YouTube by the numbers
      2m 45s
    2. Creating marketing videos
      4m 50s
    3. Developing a social marketing presence
      3m 1s
    4. Advertising with YouTube
      3m 13s
    5. Using YouTube as part of an integrated marketing strategy
      1m 12s
  3. 8m 43s
    1. Defining goals
      1m 37s
    2. Creating a content map
      2m 46s
    3. Developing wireframes for site content
      1m 51s
    4. Working with use case scenarios
      2m 29s
  4. 18m 38s
    1. Delivering traditional video marketing with YouTube
      4m 6s
    2. Creating serialized content
      7m 34s
    3. Creating content with personality
      3m 17s
    4. Incorporating graphic elements
      3m 41s
  5. 15m 20s
    1. Understanding YouTube channels for business and marketing
      2m 56s
    2. Adding a logo image
      3m 10s
    3. Adding channel art for multiple devices
      5m 45s
    4. Adding a description and links
      3m 29s
  6. 12m 38s
    1. Creating customer dialogue on YouTube
      4m 1s
    2. Integrating YouTube with Facebook and Twitter
      5m 50s
    3. Working with user-made video
      2m 47s
  7. 15m 17s
    1. Using YouTube with WordPress
      5m 40s
    2. Working with YouTube plugins
      6m 39s
    3. Changing video thumbnails
      2m 58s
  8. 22m 2s
    1. Understanding advertising on YouTube
      3m 56s
    2. Placing a YouTube ad
      11m 11s
    3. Managing and monitoring ads
      4m 42s
    4. Linking AdWords and YouTube accounts
      2m 13s
  9. 1m 24s
    1. Next steps
      1m 24s

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YouTube Projects for Business and Marketing
1h 51m Appropriate for all Aug 22, 2013

Viewers: in countries Watching now:

The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

Topics include:
  • Creating marketing videos
  • Advertising with YouTube
  • Defining your marketing goals
  • Creating a YouTube content map: deciding where to embed your videos
  • Working with use case scenarios
  • Creating serialized content
  • Incorporating graphics
  • Setting up your channel page with a logo, description, and links
  • Creating a customer dialog with comments
  • Integrating with Facebook and WordPress
  • Creating, managing, and monitoring YouTube ads
Subjects:
Business Online Marketing Video Video Delivery
Software:
YouTube
Author:
Jason Osder

Welcome

Hi, I'm Jason Osder, welcome to YouTube Projects for Business and Marketing. In this course we'll look at leveraging YouTube for achieving communication, audience engagement and advertising goals for a business. I'll start by showing you how to plan your Youtube integration using information architecture techniques. Then I'll show you how to customize your channel page to be your home on Youtube. We'll see how to integrate Youtube with Facebook and Word Press, including creating a sidebar video gallery.

We will be covering all these features, plus plenty of other tools and techniques to help you reach the maximum potential, for YouTube in the business and marketing environment. Now, let's get started with YouTube projects for business and marketing.

There are currently no FAQs about YouTube Projects for Business and Marketing.

 
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