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The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
Hi, I'm Jason Osder, welcome to YouTube Projects for Business and Marketing. In this course we'll look at leveraging YouTube for achieving communication, audience engagement and advertising goals for a business. I'll start by showing you how to plan your Youtube integration using information architecture techniques. Then I'll show you how to customize your channel page to be your home on Youtube. We'll see how to integrate Youtube with Facebook and Word Press, including creating a sidebar video gallery.
We will be covering all these features, plus plenty of other tools and techniques to help you reach the maximum potential, for YouTube in the business and marketing environment. Now, let's get started with YouTube projects for business and marketing.
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