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YouTube for Musicians and Bands
Illustration by John Hersey

YouTube for Musicians and Bands

with Bobby Owsinski

Video: Welcome

(MUSIC). Hi, I'm Bobby Owsinski, author of Social Media Promotion for Musicians, Music 3.0, and 16 other books on mixing, recording, and the music business, as well as number of other lynda.com courses. If a picture is worth a thousand words, then a video is definitely worth a heck of a lot more. That's why YouTube is one of the most powerful networks available for marketing an artist, band, musician, or brand. YouTube has the ability to visually reach so many people in such a short amount of time that grows in power every day.

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Watch the Online Video Course YouTube for Musicians and Bands
56m 23s Appropriate for all Sep 13, 2013

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The added visual impact of video makes it a powerful tool for promoting music, and there's no better platform for publishing video than YouTube. It has a large, built-in audience and its formidable search engine lets fans find music in a whole new way. In this course, Bobby Owsinski shows how to create your own YouTube channel, tailor it to fit your musical brand, and make your videos more search engine friendly and shareable on networks like Facebook and Twitter. Bobby even shows you how to enable ads and monetize your content. Plus, learn how to upload videos to YouTube and other media sites like Dailymotion with just one click.

Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands. More courses in this series coming soon!

Topics include:
  • Creating a YouTube channel
  • Optimizing your YouTube channel
  • Making videos Google friendly
  • Adding an external link to videos
  • Optimizing videos for mobile
  • Making money from YouTube videos
  • Analyzing your videos' performance
  • Uploading to YouTube
  • Planning your post frequency
Subjects:
Audio + Music Business Social Networks Social Media Marketing Music Business
Software:
YouTube
Author:
Bobby Owsinski

Welcome

(MUSIC). Hi, I'm Bobby Owsinski, author of Social Media Promotion for Musicians, Music 3.0, and 16 other books on mixing, recording, and the music business, as well as number of other lynda.com courses. If a picture is worth a thousand words, then a video is definitely worth a heck of a lot more. That's why YouTube is one of the most powerful networks available for marketing an artist, band, musician, or brand. YouTube has the ability to visually reach so many people in such a short amount of time that grows in power every day.

That's why the platform is essential to a social strategy. In this course, I'll show you how to create a YouTube channel, how to optimize your channel to promote your musical brand. How to make your videos search engine friendly, how to optimize your videos for maximum social networking impact, and how to upload to YouTube and several other services with just one click. So let's dig right in to taking advantage of everything that YouTube has to offer in YouTube for Musicians and Bands.

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