IntroductionWelcome| 00:00 | (music playing)
| | 00:04 | Hi! I am Jason Osder and I'd like to
welcome you to YouTube Essential Training.
| | 00:09 | We will start by finding and watching YouTube videos
and joining the online community.
| | 00:15 | I will show you how to prepare videos
for YouTube based on principles and
| | 00:20 | concepts so that you can apply these
skills across multiple platforms.
| | 00:24 | We will even look at some advanced features
like adding interactivity to your videos,
| | 00:29 | working with mobile devices, and enhancing
video right in the YouTube interface.
| | 00:35 | Let's dive into YouTube Essential Training.
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| Using the exercise files| 00:00 | If you are a Premium Member of Lynda.com
or if you're watching this tutorial on a DVD,
| | 00:05 | you have access to the
exercise files used throughout this title.
| | 00:10 | As you can see I've already downloaded my
exercise files and saved them to the desktop.
| | 00:15 | If you open this folder you'll see
that they're organized by chapter.
| | 00:20 | There's really only a few exercise files, because
a lot of this course takes place online on YouTube.
| | 00:26 | You'll access these exercise files
when instructed in the course movies.
| | 00:31 | If you're not a Premium Subscriber to lynda.com,
you don't have access to the exercise files.
| | 00:37 | But you can follow along from scratch with your own assets.
| | 00:41 | Let's get started.
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1. Introducing YouTubeWhat is YouTube?| 00:00 | What is YouTube?
| | 00:02 | I am sure you have some notion or else
you wouldn't have clicked on this course to begin with.
| | 00:07 | But let's go ahead and address that fundamental
question and put YouTube in context with the big picture.
| | 00:14 | First, it's worth remembering that
YouTube is part of a new generation of
| | 00:19 | web platforms. And as we get deeper
into defining it, it's helpful to keep in
| | 00:24 | mind that in a lot of ways YouTube is just
YouTube, because it defines its own category.
| | 00:29 | Before YouTube there was not
that much else that was like it.
| | 00:32 | Of course, YouTube is an online video platform.
| | 00:36 | It facilitates posting videos to the
Internet and sharing them with people.
| | 00:42 | To be clear it's very possible to
post videos on the Internet without a platform,
| | 00:47 | but using a platform like YouTube
means that more people will be able
| | 00:51 | to see your videos with less hassle,
because YouTube does a lot of the upfront
| | 00:56 | testing to make it available to most users.
| | 00:58 | YouTube is an online community.
| | 01:02 | It's a place where people gather to watch videos,
share videos, and comment on them.
| | 01:08 | Again, this is part of a new generation of web
applications that includes the common social networks.
| | 01:15 | YouTube is what I like to call extensible.
| | 01:19 | It plays well with others.
| | 01:20 | So you can use YouTube as your video platform,
but still distribute your videos
| | 01:26 | on a WordPress blog or Facebook
or Twitter, because the extensibility
| | 01:32 | of the platform means that the videos can be
embedded in various ways and we'll get to that.
| | 01:37 | YouTube is about user generated content.
| | 01:41 | So in a lot of ways it's being created everyday by the users.
| | 01:46 | When we ask the question what is YouTube,
we have to remember that YouTube is
| | 01:50 | new everyday, because its users are creating it.
| | 01:54 | So that's an idea in the widest possible context
of what YouTube is and how it
| | 02:00 | works in our current technologies.
| | 02:03 | Now let's get to actually using it.
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| YouTube: Past, present, and future| 00:00 | How did YouTube begin, what is
its history, and why should we care?
| | 00:05 | Well, it's a short history and it'll help us
understand YouTube if we sort of
| | 00:10 | know where it came from and how it evolved.
| | 00:12 | We'll understand the technology better and will be
more prepared as it continues to evolve in the future.
| | 00:17 | YouTube was created in 2005 by three people
that at the time were employed by PayPal.
| | 00:24 | The idea was to have an easy way
for people to share videos on the web.
| | 00:29 | This was tremendously popular and
millions of people were watching videos on
| | 00:34 | YouTube much faster than the founders even expected.
| | 00:38 | In 2006 Google acquired the company and since then
YouTube has run as a subsidiary of Google.
| | 00:46 | This is important for the end user,
because you'll find that the integration
| | 00:50 | with Google Sign In and Google's other online products
is very tight, because they also own YouTube.
| | 00:57 | Soon after the Google purchase, we began
to see advertising on YouTube. And today
| | 01:03 | that advertising is very integrated with ads
that pop up on the web interface
| | 01:09 | as well as video ads that can run before your videos.
| | 01:12 | The technology of YouTube is constantly evolving,
and I mean that in several ways.
| | 01:18 | The platform for YouTube for a long time was Flash,
but in the past two to three years
| | 01:23 | YouTube has ported over it to HTML5
to support more mobile devices and
| | 01:30 | more forward-thinking things
that are happening on the Internet.
| | 01:33 | Similarly, when YouTube first started it had lower
resolution than even standard definition television.
| | 01:41 | Today it handles high definition and
can go all the way up to 4K, which is more
| | 01:46 | than what you would find on your television.
| | 01:48 | So as we use YouTube, we can expect it
to keep evolving as technology changes.
| | 01:56 | So in the eight years of YouTube's existence
it's evolved a lot
| | 02:01 | and the technology has become what I call
a de facto standard.
| | 02:04 | Today when we talk about YouTube
we're talking about a robust platform that
| | 02:08 | almost everyone uses in one way or another.
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| Being aware of privacy, copyright, and ethical issues| 00:00 | What are you allowed to post on YouTube?
| | 00:03 | Can you post anything at all?
| | 00:05 | What content does YouTube limit?
| | 00:07 | And how does it police its system?
| | 00:09 | These are all very good questions
and they point in the direction of a lot of issues
| | 00:14 | on today's Internet that can be rather complicated, ethically.
| | 00:18 | I am not a lawyer, but I do want to go
briefly through some ideas and guidelines
| | 00:24 | for what you can post on YouTube,
what the limits are, and also
| | 00:29 | how YouTube works to police its content.
| | 00:32 | First, there's one important rule that
I think applies to YouTube as well as
| | 00:36 | the Internet in general, which is to assume that
the entire world will see whatever you're posting.
| | 00:42 | Now YouTube certainly allows you to control
that in certain ways and limit it,
| | 00:47 | but for starters just assume that
everyone is going to see your content.
| | 00:53 | A number of other rules flow from that rule
as just a matter of common sense.
| | 00:59 | The first is don't share something
that you know to be inappropriate.
| | 01:04 | If you wouldn't want your mom to see it
or you would want your kid to see it
| | 01:08 | then think twice before putting it on YouTube.
| | 01:11 | Second, don't share anything
that you didn't create yourself.
| | 01:15 | There maybe some exceptions to this rule,
but you absolutely know that if you
| | 01:19 | created the video yourself that you're
not getting into any copyright issues or
| | 01:24 | ownership issues with the original creator.
| | 01:26 | So these are good rules, but not everyone
follows them and there always can be
| | 01:34 | edges to the rules and gray areas.
| | 01:36 | So another place to look is on YouTube itself
and if you peruse the guidelines,
| | 01:42 | you can often answer any question you have
if you have a question about the
| | 01:46 | appropriateness of what you're posting.
| | 01:49 | So if it's questionable one place is
to just read up on YouTube.
| | 01:54 | Finally, YouTube does have a built-in
system for dealing with various types of violations
| | 01:59 | that would be inappropriate content
or also content that has an ownership or copyright issue.
| | 02:07 | If you put something up that doesn't belong to you,
YouTube may very well flag
| | 02:11 | this content or take it down and
they may or may not notify you.
| | 02:16 | They use a number of tools to do this.
| | 02:18 | Some are automated and they can search
for things like copyrighted music and
| | 02:23 | some have to do with the community itself.
| | 02:25 | When you're on YouTube you'll see plenty of
opportunities to flag content for being inappropriate.
| | 02:31 | So between these two systems, human and automated,
YouTube does a lot to police its own content.
| | 02:39 | If you use good common sense for what
you post, you're unlikely to have a problem.
| | 02:44 | If you choose to push those limits,
then you can expect YouTube eventually to
| | 02:49 | find what you're doing and most likely shut it down.
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| Using the help features| 00:00 | We all need a little help some times
whether you're really new to the Internet
| | 00:05 | or you're trying to explore some
advanced functionality in YouTube.
| | 00:10 | I want to take a close look at the help functions
that are right in YouTube.
| | 00:15 | Now hopefully as we go through this course
I'll hit most of the things that you
| | 00:20 | are wondering about, but it's really good to
know that if you have questions, often
| | 00:24 | they can be answered right on the YouTube site.
| | 00:27 | As you can see I am at YouTube's homepage
and I am not logged in.
| | 00:32 | If you logged in, things may look a little different to you.
| | 00:35 | In fact, things may look at a little different
to you just because YouTube is
| | 00:39 | constantly changing and evolving.
| | 00:40 | But if I scroll all the way down
you should always be able to find a Help link
| | 00:45 | or menu at the bottom.
| | 00:47 | As you can see, I got a handy pop-up window
that gives me a lot of help choices right here.
| | 00:53 | I am going to click on Explore Help,
which will bring us to a dedicated help page,
| | 00:57 | but everything we see there is also available
through this handy pop-up.
| | 01:04 | This is what's called Help home on YouTube.
| | 01:08 | I want to drill down until we actually
get to some help content, but then I also
| | 01:12 | want to come back here to show you some other options.
| | 01:15 | So let's just go with Using YouTube
for simplest beginner help.
| | 01:19 | You can see we have a number of choices
on the submenu and if I choose Upload
| | 01:25 | instructions, more choices, say longer videos.
| | 01:32 | And now I'm finally at a piece of actual help content.
| | 01:36 | You can see a detailed explanation
for uploading longer videos and on the
| | 01:41 | left-hand side this has become a contextual menu
that gives us a number of other choices for related topics.
| | 01:49 | I want to go back to Help home
just to see some of the other choices.
| | 01:54 | From Help home, we have a number of
getting Started links, which are separate for
| | 01:58 | beginners and then we also have
Additional resources on the right-hand side.
| | 02:04 | You can see things like Current site issues,
which is going to be updated frequently
| | 02:08 | as well as a glossary and one of my favorites
is the YouTube Product Forum.
| | 02:15 | We've now jumped out to a full Google
Group forum and I like this because this
| | 02:21 | is where YouTube users come together to discuss things.
| | 02:25 | So sometimes you can find solutions or
workarounds that aren't in the formal help,
| | 02:29 | but are in the user brain trust, which is this forum.
| | 02:34 | This is as good a time as any to remind ourselves
that YouTube is a web application.
| | 02:40 | That means it's always changing,
that help on the site will be updated when
| | 02:45 | other resources maybe are not,
and that user generated content is so
| | 02:51 | powerful here, because there are
millions of other users out there using
| | 02:55 | YouTube and helping each other.
| | 02:57 | I hope any questions that I don't cover
you can answer for yourself with
| | 03:01 | YouTube's sophisticated help.
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2. Finding and Watching VideosWatching videos| 00:00 | YouTube is all about watching videos,
specifically watching them on the web and
| | 00:06 | watching them right inside a browser.
| | 00:08 | This is where YouTube made its bones and
it better be pretty intuitive or things
| | 00:12 | would not have gone as well, and it is pretty intuitive.
| | 00:15 | But I want to spend a second here just looking at
the details of how we actually watch a video.
| | 00:21 | I'm at the YouTube homepage and currently I'm signed in.
| | 00:25 | We will look at making a login and signing in in a bit,
but for right now we're
| | 00:30 | just concerned about watching the videos,
and even if your screen looks a little
| | 00:33 | bit different than mine, this part is going to be the same.
| | 00:37 | You'll see several video thumbnails
and each one of these is a link to video.
| | 00:42 | You can see in the bottom right-hand corner
that the length of the video is
| | 00:47 | always displayed in the thumbnail
and if I roll over you see that becomes a
| | 00:51 | little clock, which is to save and watch later.
| | 00:54 | Now go ahead and click the video,
but not on the clock, just click in the thumbnail
| | 00:59 | and what you'll see is the video page will launch
and it will automatically start playing.
| | 01:06 | (video playing)
| | 01:16 | I am going to go ahead and pause so
we can talk about the interface some.
| | 01:20 | But it is important to realize that
when you click that thumbnail, you're not
| | 01:24 | only going to the video page, but in fact it's going to play.
| | 01:28 | So I paused right down here on the play
pause button, and you can see if I click
| | 01:34 | it to play it will become pause and vice versa.
| | 01:37 | As I move to the right we have volume control.
| | 01:41 | We also show how far into our video we are.
| | 01:44 | So we're 11 seconds into our 7 minute 26 second video
and here we have a lot of
| | 01:51 | detailed information about how the video displays.
| | 01:55 | So closed caption for people that are hard of hearing.
| | 01:58 | We have our Quality setting and different things
will be available depending on your video.
| | 02:04 | We'll talk about all of these from the
point of view of someone creating the video
| | 02:08 | and what all the numbers mean,
but for the end-user you either want to
| | 02:13 | be in Auto or you may want to click the highest
quality that doesn't cause any playback problems.
| | 02:20 | Sometimes on low bandwidth if you go
all the way up to HD video, you'll see
| | 02:25 | some staggering, in which case you'd want to
switch back to Auto or one of the lower settings.
| | 02:32 | Next is my Watch later button.
| | 02:34 | That's the same as the little icon that
pops up over the thumbnail and different
| | 02:39 | choices that can let me go to a
Larger player or go totally to Full screen.
| | 02:45 | Across here is what's called a scrubber bar
and you can see that as I go across,
| | 02:50 | I see a thumbnail image and also a timecode display.
| | 02:53 | I can click anywhere on this bar
and skip to that moment of the video.
| | 03:00 | Before we leave this page I just want to point out
that on the right-hand side
| | 03:03 | we have the number of suggested videos
that are based on being similar to this video.
| | 03:09 | As I scroll down I've a number of choices
thet get us to interacting and sharing videos.
| | 03:17 | I have a share choice. I can leave a comment,
and things of that nature.
| | 03:21 | We will get to all of that in a bit.
| | 03:24 | Playing video is just the heart of YouTube.
| | 03:26 | A large percentage of people also share videos
there, but it's safe to say
| | 03:31 | that every single user of YouTube
at one point or another uses it just to watch video.
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| Browsing topics and channels| 00:00 | Watching videos on YouTube is pretty
straightforward, but how do you find the
| | 00:05 | videos that you want to watch?
| | 00:07 | Well, we have some options there, but one
of the simplest is just browsing for them.
| | 00:12 | So let's look at our options in that area.
| | 00:15 | You can see I'm on the YouTube homepage
and I'm not signed in.
| | 00:19 | When you come to YouTube not signed in
it will look pretty similar to that,
| | 00:23 | but the content itself will probably be
different depending on what day it is.
| | 00:27 | That's essentially what we are going to
start talking about is browsing content.
| | 00:31 | You can choose any of the thumbnails
that are available and jump right to the video,
| | 00:36 | but if they don't appeal to you.
| | 00:37 | You can also continue to browse down the left-hand side.
| | 00:40 | So you can see that Popular on YouTube
is already highlighted, and in fact the
| | 00:46 | homepage has what YouTube calls a channel.
| | 00:50 | Other channels are Music, Sports, Gaming,
and et cetera, and those are the
| | 00:55 | YouTube automatically-generated channels for browsing.
| | 00:58 | Then you have specific Channels that are made by users
and these will be suggested to you below.
| | 01:05 | I am going to go ahead and click Browse channels,
which is an obvious choice to start browsing,
| | 01:11 | but what you'll see is I'll just get a full page
that is pretty much the same as this bar here.
| | 01:19 | Sure enough this is similar choices,
but you can see that the YouTube-generated
| | 01:24 | channels here at the red icon and then
other channels that they are featuring.
| | 01:30 | When I click through to a channel it's
pretty much more browsing and now we can
| | 01:35 | see the actual videos in YouTube's Music channel.
| | 01:39 | There's also a handy menu here that lets
you choose between browsing, which we're
| | 01:44 | doing now, that is seeing popular things
pop up so we can choose, and Feed, which
| | 01:50 | is going to organize this more like a blog
with the most recent items first.
| | 01:56 | For browsing we probably want to stay
in browsing mode which will help us see
| | 02:00 | more content not just the most recent.
| | 02:03 | If you click on one of user-generated
channels you see something very similar.
| | 02:08 | In this case we have a featured video,
but we can also go to more videos,
| | 02:13 | and change modes from Browse and Feed.
| | 02:20 | Now we see a lot more videos on this particular channel.
| | 02:25 | I think it's safe to say
browsing is one fun way to use the site.
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| Searching for videos| 00:00 | Browsing for videos is nice and it can be fun,
but what if you're looking for
| | 00:05 | something really specific on YouTube.
| | 00:07 | In that case searching for your content
is probably going to be a better bet.
| | 00:12 | You'll notice that I am on the YouTube homepage
and I'm not signed in.
| | 00:16 | If you're signed in the page will look
a little different to you and the page
| | 00:20 | may look different anyway,
because YouTube changes pretty frequently.
| | 00:24 | You can see at the top of the page
there is a Search bar and we can expect that
| | 00:28 | to stay pretty consistent, especially because
it reminds us all of the Google
| | 00:33 | interface, and YouTube is part of Google.
| | 00:35 | I am going to type in what I'm looking for here.
| | 00:39 | You can see that I get some dynamic suggestions
and they are likely to be helpful ones.
| | 00:44 | In this case I am just going to search for lynda.com
and then we can narrow it further later.
| | 00:50 | So here I see a number of results of my search.
| | 00:53 | Various videos put out by lynda.com
that I might want to click.
| | 00:58 | I can choose one of these or if I still
haven't found exactly what I'm looking for
| | 01:01 | I can also narrow the search up here
with these handy Filters.
| | 01:08 | I can choose by Upload date, so if I want
something more recent within the last week.
| | 01:14 | Now it's only one day ago, two days ago,
and if that's still not enough I can
| | 01:19 | continue to Filter and I can say I only want short videos.
| | 01:24 | Again, my list is updated and now
I have only recent and only short.
| | 01:30 | I can continue to filter or add other search terms
to find exactly the video
| | 01:36 | I want and as we are already familiar, any
one of these links or clicking directly
| | 01:41 | on thumbnail will play my video
or I can click the clock to watch later.
| | 01:46 | Like a lot of things on YouTube, searching is
pretty much what you would expect.
| | 01:51 | It's powerful, intuitive, and the fastest way
to get to the content that you want.
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3. Joining the YouTube CommunityCreating an account| 00:01 | Now that we've watched some videos on YouTube,
done some browsing and some searching,
| | 00:04 | if you want to go any further on the site,
you really need to sign in.
| | 00:10 | There are two basic reasons to sign in;
| | 00:12 | one is to participate more deeply with
the video content, make Comments, Like
| | 00:17 | videos, Save videos for later and things like that.
| | 00:21 | And the other reason is probably the most exciting
thing about YouTube, which is posting your own videos.
| | 00:26 | So to get to any of that exciting content we need to sign in.
| | 00:30 | I will show you how it's done.
| | 00:33 | We're here on YouTube Homepage,
but currently were not signed in and I know that
| | 00:37 | because I have a button on the top right
that says simply Sign In.
| | 00:42 | If I click that button, we are going
to have a couple of more choices.
| | 00:45 | So we can fill in our email Email and Password
and if you have a Gmail account,
| | 00:51 | you actually already have a YouTube account
and can sign right in.
| | 00:56 | I am going to fill out my Gmail account
and Password in just a second,
| | 01:01 | but I also want to point out this button here that,
if you are New to YouTube create an account.
| | 01:06 | If you are totally new to YouTube
or new to Gmail and you don't have a
| | 01:10 | Google account of any sort, you would create an account,
but I want to be very clear about this.
| | 01:16 | As it says right here, your Google account
is more than just YouTube.
| | 01:20 | What you're doing here, is creating a Google ID,
also known as a Gmail account,
| | 01:26 | which will be used to sign in to all of Google's services.
| | 01:29 | So that would include Gmail, Google Drive,
Google Plus, every thing of that nature.
| | 01:35 | We don't have any choice about this.
| | 01:38 | So you can have a YouTube account
without having a Google account.
| | 01:41 | That's just how it works these days.
| | 01:43 | Let me back up and just sign in
with my existing Google account.
| | 01:51 | We get a special Welcome message from YouTube,
because this is the first time that we've signed in.
| | 01:57 | It's basically suggesting some categories
for us that we can surf around to,
| | 02:02 | but that's not the most exciting thing about being signed in.
| | 02:05 | So let's go ahead and close this, suggested channels
and we'll go ahead and cancel,
| | 02:10 | because I want to navigate myself.
| | 02:13 | And now we can see what the site looks like
when you're logged in.
| | 02:17 | In fact, I want to go back to YouTube Home,
and we have another message,
| | 02:22 | this message up here is a special message for new
user, but really we have started to customize.
| | 02:29 | So for YouTube doesn't have too much
information to customize for us, but as you
| | 02:34 | start to surf more videos, you will see
that this page will adapt to your interests
| | 02:39 | and you'll be able to interact with the community more
| | 02:42 | by Liking videos, Commenting on videos
and eventually Adding your own videos.
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| Liking and commenting on videos| 00:00 | Now that we are signed into a YouTube account,
there are number of other possibilities that are
| | 00:04 | opened up for us, and some of those have to do with
what academics like to call participatory culture;
| | 00:12 | that is having a conversation online.
| | 00:15 | What are the things that you like and why do you like them?
| | 00:18 | Let's look at liking videos and also commenting on videos.
| | 00:23 | As you can see, I'm on a video page
and you can do this on any video page at all,
| | 00:28 | but I am on the final content video page
and you can see that I have a
| | 00:33 | number of buttons here and
we'll go over all of them eventually,
| | 00:37 | but specifically I wanted to
show you Like and also Dislike.
| | 00:42 | And if you choose either one of these,
you will both maintain a list internally
| | 00:47 | of the videos you like and dislike,
but also that will be published to the community
| | 00:50 | and we can see that X number of people liked the
video and one person apparently dislikes the video.
| | 00:58 | This is one way that we communicate
with our community, and the other way if we
| | 01:03 | scroll down a little bit is to add comments.
| | 01:06 | So here we see some top comments
and we can add a comment of our own.
| | 01:12 | First time we leave a comment, we are
going to get a little warning here
| | 01:17 | to let us know what's going on, it's the first
time we are leaving a comment with this login.
| | 01:21 | So we'll say okay I am ready to leave my comment.
| | 01:27 | (video playing)
| | 01:28 | Let's pause that and now we can
write something to our liking.
| | 01:34 | Remember, once I post this, the world will see it.
| | 01:37 | So think before you write, you don't want to publish
without really thinking about it,
| | 01:43 | and here we see yet another warning
that if you are new to YouTube,
| | 01:48 | it wants to let us know exactly what I said,
which is you are publishing this for
| | 01:52 | the rest of the world. You do have a
choice though, if we want to hide the
| | 01:57 | comments on this channel,
we could go ahead and do that.
| | 01:59 | We will go ahead and publish this.
| | 02:02 | Now we can see a couple of things.
| | 02:04 | First of all we have a message up top
that in fact our new comment was saved
| | 02:09 | and we can also go to channel sharing
settings to control that further.
| | 02:13 | We will look at that in another movie and, if I scroll
down, a new comment has in fact been posted.
| | 02:20 | A big part of the fun on YouTube is
interacting with the community.
| | 02:25 | One of the first ways we start to interact
is liking videos and also commenting on them.
| | 02:31 | I would encourage you to have fun doing this on YouTube.
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| Using playlists and subscribing to channels| 00:00 | I want to go over both playlists and
subscribing to channels. On the surface
| | 00:06 | these may seem similar but there are some important
distinctions and that's what I want to focus on.
| | 00:12 | I'm on a video page on YouTube and I am signed in.
| | 00:16 | Because I'm signed in, there are a
couple of possibilities that aren't there
| | 00:20 | when you're using anonymously.
| | 00:22 | First, down here there is this Add to button
and if I click this not signed in,
| | 00:28 | I am simply asked to sign in, but if I click it now,
I have the possibility of adding to a play list.
| | 00:37 | Already I have a Favorites playlist
and a Watch Later playlist and those are
| | 00:42 | sort of baked right in to YouTube for when
I choose Watch later or Favorite,
| | 00:48 | but in this case I want to make a new playlist,
which might be called Learning
| | 00:54 | and I can make it either Public or Private.
| | 00:57 | So we can keep it Public and I will create my playlist.
| | 01:02 | Now I have the Learning playlist and
any time I find anything that fits my
| | 01:07 | definition of a learning topic, I will add it to my playlist
and I can always go there and see the whole list.
| | 01:15 | But before I do that, I want to
point out up here, Subscribing.
| | 01:21 | The reason that you want to subscribe is
if you want to see all new videos from a specific user.
| | 01:27 | In this case the user is called lyndapodcast.
If I subscribe, I get a nice message here,
| | 01:33 | this is the first time I have subscribed to anything
| | 01:37 | and it tells me that, in this case, if I don't
change anything, my subscriptions will
| | 01:42 | be available to other users. That is, other
people will be able to see what I'm subscribed to.
| | 01:48 | Now that's fine with me in this case,
but if I wanted to make my subscriptions private,
| | 01:52 | I could certainly do that. So if I say OK
| | 01:56 | (video playing)
| | 01:59 | We can now see that I am subscribed
and everything new that comes from lyndapodcast,
| | 02:04 | I will then get a notification that a new video has arrived.
| | 02:09 | If I return back to the Homepage, we can see
how we access our playlists and our subscriptions.
| | 02:17 | So first of all, our subscription has
been elevated right to our Homepage.
| | 02:22 | Every channel we subscribe to will
be listed here and you can see that the
| | 02:27 | latest videos from our subscribe channel
have now populated our Homepage.
| | 02:33 | Additionally, I have a choice for playlists
and we can see that my learning playlist
| | 02:38 | has now been added here and every video
I add to it will appear on this page.
| | 02:45 | Playlists, to define your own list of videos
that are grouped and meaningful to you
| | 02:49 | and you can share those or make them private;
| | 02:53 | and subscriptions, which is when you
subscribe to all of the videos being put out
| | 02:58 | by a certain user, you will be able to
see them on your Homepage and have them
| | 03:03 | elevated to the tops of all your searches.
| | 03:05 | These are two great ways to keep track
of the things that you like on YouTube.
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| Connecting to social accounts| 00:00 | One of the things that's really fun
about YouTube is connecting with your
| | 00:04 | friends online to share videos there.
| | 00:08 | Most of that connection is actually done
through existing social networks,
| | 00:13 | like Facebook, Twitter, and Google Plus.
| | 00:16 | I find this interesting because you used to be able
to have "Friends" right on YouTube,
| | 00:21 | but actually that changed in favor of better
integration with the other social networks.
| | 00:27 | So I think that really shows you how
YouTube changes and adapts over the years
| | 00:32 | and how we can expect it to keep adapting and
interfacing with other popular web applications.
| | 00:39 | Currently there's a button called Social,
and if you click it, you'll see that
| | 00:44 | it's all about integrating with these other social networks.
| | 00:48 | From the YouTube side, it sees this type of
sociability as actually linking the accounts.
| | 00:55 | A little later we'll look at it from the Facebook side
in terms of how do I put a YouTube video on Facebook.
| | 01:01 | But for right now, I want to show
connecting to your Facebook account.
| | 01:06 | Now we just have to log into our Facebook.
| | 01:08 | We have successfully made that connection
and the first thing Facebook is
| | 01:16 | offering us to do is go to the dedicated YouTube app.
| | 01:20 | I am going to go ahead and go there
just to take a look, but I don't think this
| | 01:25 | integration depends on using the YouTube app.
| | 01:28 | It's really just about connecting the accounts,
and then of course, the integration
| | 01:32 | and the use can get deeper through apps
and sharing and posting all of these things.
| | 01:38 | Let's take a look at what the app is offering.
| | 01:40 | So YouTube is going to get really hands on here,
managing our pages, posting directly
| | 01:45 | from YouTube and accessing other post in our feed.
| | 01:49 | I am going to go ahead and skip that
deep heavy integration in favor of doing
| | 01:53 | more of this manually and posting the videos that I want.
| | 01:56 | You are welcome to experiment with
these automated features, but it's my
| | 02:00 | preference to control every posting myself.
| | 02:03 | So that's all there is to it.
| | 02:05 | Now that we are connected to our
Facebook account, let's go to a video, so we
| | 02:09 | can see the other options that are opened up.
| | 02:13 | So here we are in a video and you can
see if you click Share, we have got the
| | 02:19 | options that we are used to, but if we
click Share with Facebook, because we are
| | 02:24 | connected and logged in, we can write something and
share and make a post directly to our Facebook wall.
| | 02:32 | There are actually a number of ways that you can
integrate between your social networks and YouTube.
| | 02:37 | We will be looking at this in more detail
in future movies, but for now, we've
| | 02:43 | successfully linked our YouTube account
to our Facebook account and this linking
| | 02:48 | to other social networks is the core
of how we socialize on YouTube.
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| YouTube account settings| 00:00 | Now that we've been using your login on YouTube, we've
seen a few times a link that we can change our settings.
| | 00:07 | So before we are done here, I wanted to go ahead
and look at all of the settings choices that we have.
| | 00:14 | Up at the top right of the screen you can
pull down this little login menu and
| | 00:18 | you see I have a number of choices
some for your Google account with some
| | 00:23 | specific to YouTube and at the bottom it's
the YouTube settings that we want to look at.
| | 00:28 | We also have Google account settings,
but that's not our topic right now.
| | 00:32 | We want to look at the YouTube settings,
specific to our account.
| | 00:35 | Here we have a lot of information
where we can change certain things,
| | 00:40 | including our password, we can upload a
picture for ourselves, we will look at
| | 00:46 | Mobile uploads later, but you can email to
the special address to make your mobile uploads.
| | 00:52 | This is overview and down the left-hand side here,
we can see all of our different parameters.
| | 00:59 | Our connected accounts will go to our social networks.
| | 01:01 | Obviously, we've already connected our Facebook account.
| | 01:05 | We did that previously, and when we did it, we had
various choices about how that integration would work.
| | 01:12 | So we can choose to share
each one of these activities or not.
| | 01:17 | Every time we add a video to a playlist,
every time we Upload a video,
| | 01:21 | Comment or Like, it will report or
not report to our social networks,
| | 01:26 | depending on how we set this up.
| | 01:29 | Next we have Privacy, where we can also
decide that our likes and subscriptions
| | 01:34 | can be Private or Public as can the people
that we Connect and our Searches.
| | 01:40 | Here you can control how frequently
YouTube sends you emails and you can
| | 01:45 | micromanage exactly what those notifications are for.
| | 01:48 | You can also get a newsletter from YouTube
and if you don't like any of these things,
| | 01:53 | you're tired of getting so much email,
you can simply uncheck them.
| | 01:57 | And finally, you have some choices for default Playback.
| | 02:01 | Although you can control each one of these things on
an individual video, this is your default for your account.
| | 02:06 | So if you know you're on a low bandwidth
connection a lot, you can have YouTube
| | 02:10 | not even try to play that high-bandwidth video.
| | 02:13 | If Annotations are annoying to, you can
turn them off and you can also decide to
| | 02:18 | Always show or Never show Captions.
| | 02:21 | That's a deep look at the YouTube settings
that come with having a signed in account.
| | 02:26 | Many of these things are controllable
from other places, but settings is where
| | 02:31 | you can control the defaults for your entire account.
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| Uploading your first YouTube video| 00:00 | YouTube is all about sharing videos,
and so far we've watched, and listed,
| | 00:06 | and liked, but now it's time to upload our first video.
| | 00:09 | I have already prepared the video
and in future movies, we'll look at some
| | 00:13 | details about how to edit and compress prior to upload.
| | 00:17 | But in this movie we're just to do the steps
inside YouTube to upload a file
| | 00:22 | that already is prepared or at least in
a form that can be uploaded to YouTube.
| | 00:28 | We are here on the Homepage and you'll
notice that I'm already signed in,
| | 00:32 | which is going to be totally necessary, so if
you're not signed in you might want to
| | 00:36 | sign in now, and then I'm just going to click Upload
and get a very simple interface to do this.
| | 00:42 | You can see along the right some more
advanced ways of looking at video, so
| | 00:46 | capture direct from a webcam and create
a Slideshow even use the built-in Video editor,
| | 00:51 | but what I want to do is just upload a prepared video.
| | 00:55 | So as the instructions say, I can drag
my video right to this hotspot or
| | 01:00 | click and browse for where it's saved, so
I'm going to click and browse where it's saved.
| | 01:05 | To refresh, it's on the Desktop>Exercise Files>Chapter03,
and the one we want to use is Farm_to_table.mp4.
| | 01:12 | You can see some parameters of the video,
but again, we're going to take some time
| | 01:17 | to really prepare these videos in future movies,
so I just choose this, I know that it works.
| | 01:22 | Here we can see the progress of our video uploading;
| | 01:26 | even while it's uploading we can go ahead
and start to fill in some metadata.
| | 01:32 | We have the file name here, but we
don't need these underscores, and for each area,
| | 01:38 | a Description and Tags, these are
things that will both help users find our video,
| | 01:43 | if we fill in something like every piece
of metadata that we put in makes
| | 01:51 | our video more searchable and more findable.
| | 01:56 | Now we can see that our video is all
done uploading. Upload is complete, we
| | 02:01 | have our live link, we'll look at
that in a second, but I also want to show
| | 02:05 | that we have some choices for Thumbnails
and these come from our video, so they
| | 02:09 | won't be available until the video is
done uploading and then we can change
| | 02:14 | which is our thumbnail.
| | 02:15 | And remember, the thumbnail is that
initial poster frame that will show up as
| | 02:19 | the link in the shortcut to our video everywhere on the site.
| | 02:23 | I like that one as our thumbnail.
| | 02:25 | Everything we do here, you want to save changes,
automatically saved for me, and
| | 02:34 | now let's just take a quick look at the video.
| | 02:45 | (video playing)
| | 02:46 | Looks real good to me, and I'm excited.
This is our first real upload to YouTube.
| | 02:51 | If you've never done this before, it
really is astoundingly quick and easy to
| | 02:55 | publish your videos for the rest of the world.
| | 02:58 | We're going to get much deeper
into the different things that you can do with
| | 03:02 | your videos, but this is a great plateau
that we've reached, sharing our videos on YouTube.
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|
|
4. Developing Video Content for YouTubePlanning the content-creation process| 00:00 | My philosophy is measure twice, cut once.
| | 00:04 | Meaning that planning ahead saves you a lot
of time, money and pain during the execution.
| | 00:11 | Planning ahead helps you in all production
and it's no different if you're
| | 00:14 | making a YouTube video or a $100
million movie, it's always the same.
| | 00:21 | The first thing we want to think about
when we're planning ahead is simply
| | 00:25 | defining our goals. What is it that we're
trying to do with any given piece of video?
| | 00:30 | And on YouTube it could be wildly different.
| | 00:33 | Are you just trying to share some personal videos
and make them look good for
| | 00:37 | your family; are you executing part of
a corporate communications campaign; are
| | 00:42 | you building your own profile as a media maker?
| | 00:46 | It's going to be important to think through
what your true goals are before you
| | 00:50 | even start making your video.
| | 00:53 | Part of that is thinking about your audience.
The way in which you produce and
| | 00:58 | compress and post your videos will have
a lot to do with who you're trying to reach,
| | 01:03 | and how they are familiar with receiving content.
| | 01:07 | If your audience skews younger, you
might cut more quickly and use a lot of
| | 01:12 | images and you might expect them to have a
broadband connection; things of this nature.
| | 01:18 | A little bit of audience research really goes a long way.
| | 01:21 | Of course, you have to think about your message.
| | 01:25 | Message is key, and you'd be surprised
how many people get deep into a video
| | 01:30 | project without really considering what is it that
we're trying to communicate at the core.
| | 01:36 | We also wanted to define ourselves based
on what the level of video is, are we
| | 01:43 | shooting for professional level or are
we using YouTube as sort of a substitute
| | 01:48 | for the various ways people have shared
their personal videos and media over the years.
| | 01:54 | At the end of the day if you know who you are,
what your goals are, who you're trying to reach
| | 01:59 | and what you're trying to say, it gives you a huge
head start on preparing your videos for YouTube.
| | 02:07 | The next thing I want to talk about
are the steps that go into the creation
| | 02:12 | of all media projects, because I strongly believe
that no matter what level we're working at,
| | 02:18 | if we define the steps of the process
it's easier to think through them.
| | 02:24 | So we talk about preproduction as all
of the planning and research, all of the
| | 02:29 | questions asked on the previous page
and more work having to do with locations
| | 02:34 | and subjects or characters or actors,
scripts, shooting styles, everything that
| | 02:41 | can possibly be decided before we shoot that first frame.
| | 02:45 | Production is shooting and also what
I'll refer to as acquisition.
| | 02:51 | Besides shooting, it could be something like
archival research or recording audio
| | 02:55 | or still photographs, but production
is the acquisition of all of the
| | 03:02 | media ingredients that are going to go into our video.
| | 03:06 | Postproduction, or editing, is telling the story,
cutting the pieces together to make our final video.
| | 03:13 | Compression is an important stage in
all YouTube videos. This is where you go
| | 03:18 | from your master quality video and
you compress it or make it smaller by
| | 03:25 | eliminating some of the data, but hopefully
preserving the quality of the video.
| | 03:30 | We are going to talk a lot about compression
specific to YouTube in upcoming movies.
| | 03:36 | Last is what's referred to as authoring.
| | 03:40 | Authoring is how we prepare for our delivery
and if there is any interactive elements,
| | 03:46 | if there are any links or any nonlinear aspects
to our video project,
| | 03:50 | that's all considered part of all authoring.
| | 03:52 | For instance, in the DVD process
designing the menus and getting all those
| | 03:57 | buttons linked up, that's the authoring.
| | 04:00 | Same thing for any type of interactive
treatment on a website or even if the
| | 04:04 | website itself is the authoring, and you link through
traditional web links to find different videos.
| | 04:11 | Specific to YouTube, we'll look at making different
sorts of links and annotations on our YouTube videos.
| | 04:18 | These are some good terms and concepts to hang on to.
| | 04:21 | They may seem pretty basic, but I guarantee
that if you stick to some of these tips,
| | 04:25 | you'll have a better time producing your videos for YouTube.
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| Shooting tips for small-screen content| 00:00 | Shooting is a very big topic.
I specifically want to talk about and think about
| | 00:05 | shooting for YouTube or what we sometimes
call it a shooting for small screens.
| | 00:11 | I want to be careful about the way
I talk about it, because it's absolutely
| | 00:15 | true that these days YouTube is used
just to distribute full-size content that
| | 00:20 | hasn't been particularly prepared
for YouTube at all. That being said;
| | 00:25 | it's also true that a lot of thought
is going into how people watch video on
| | 00:30 | different devices, on a web browser
and particularly on mobile devices.
| | 00:34 | The term of art for that is small screen shooting
and I do want to look at
| | 00:40 | some tips that are particularly valuable if
you're shooting for the small screen, including YouTube.
| | 00:45 | One way to think about this heading
in is just to understand where you're
| | 00:50 | placing yourself in terms of the context of your shooting.
| | 00:53 | It does matter what your audience is expecting.
| | 00:57 | So if you're shooting as a professional and you know
that it's a professional product at the end of the day;
| | 01:04 | that sets the expectations and especially
for a small screen, you do want to be
| | 01:09 | careful about a number of the tips that
I'm going to give you on the next slide.
| | 01:13 | If you're a hobbyist, the bar might not be quite as high.
| | 01:16 | It might be the case that you've got
different sorts of shots that just work
| | 01:20 | and you put them YouTube the way they are
and that's that. Some of these tips may
| | 01:25 | not really apply to you unless or until you're thinking
specifically about shooting for the small screen.
| | 01:32 | And finally, a lot of people are crafting themselves
as a new media specialist,
| | 01:37 | someone who is really thinking about
all the aspects of the media, the social
| | 01:41 | aspects, how it'll be embedded, interactive,
participatory aspects.
| | 01:46 | In which case again, I would say that
the bar is very high and also you may very
| | 01:52 | much be thinking specifically about
the small screen in your production.
| | 01:57 | Depending on where you're coming from,
you might put more or less time into
| | 02:01 | specifically thinking about small screen
production, but if it is something that
| | 02:07 | you want to focus on, the following tips
will be very helpful.
| | 02:11 | So when shooting for the small screen,
always use a tripod.
| | 02:15 | I personally think that using a tripod
is a good idea in most cases, but a lot
| | 02:20 | of things that will look acceptable,
moving shots and a certain amount of shaky shots
| | 02:25 | that seem to add life to the video,
will actually become more deteriorated
| | 02:31 | when compressed for the web and you may consider
not using that moving style and instead using a tripod.
| | 02:38 | Again, this is going to be more true on
a true small screen, than someone that's
| | 02:43 | just using YouTube to watch a big video.
| | 02:47 | Similarly, plan to not move the camera too much.
| | 02:51 | A lot of big waving shot or pans, tilts,
just a lot of movement in the shot
| | 02:57 | becomes more distressed upon compression.
| | 03:01 | So even if you might choose a moving shot
if you're shooting specifically for YouTube,
| | 03:05 | specifically for the small screen,
you may consider a more static shot.
| | 03:12 | Don't ignore lighting.
| | 03:13 | No matter what level you're at, no matter
what lights you have or what equipment;
| | 03:19 | try to at least pay attention to the light
that's going on in the environment.
| | 03:24 | This may mean just raising the shades
to get more natural light, it may mean
| | 03:28 | choosing an outdoor location, it may
mean choosing an indoor location if the
| | 03:32 | light is too strong, but don't just give
lighting a pass, because you're using
| | 03:36 | an inexpensive camera or you're shooting for YouTube,
just focusing on it will make a huge difference.
| | 03:43 | The same goes double for audio.
If you can use a real microphone, do it.
| | 03:49 | If you can monitor audio with the headphones,
absolutely do it.
| | 03:53 | Bad audio is very distracting in any video.
| | 03:58 | If you don't make it a priority, you may
wind up with audio that's not really usable.
| | 04:03 | One of other things I really like on a
small screen is to use a tight framing,
| | 04:08 | like close-up, with a wide angle lens.
| | 04:12 | We call this sometimes zooming with our feet.
Because with a wide-angle lens,
| | 04:16 | if you want to get close, you have to physically get close,
but the results of these shots can be very nice.
| | 04:22 | You'll have a close-up with someone's face,
you also have a nice steady shot
| | 04:27 | that comes with using a wide-angle lens,
and the background will appear in your shot.
| | 04:33 | It will actually be somewhat exaggerated
by that wide-angle lens, so even
| | 04:36 | though the person is in close-up, you'll still
be able see some details out of the background.
| | 04:42 | This style of shooting is something
that I really like and I think it works
| | 04:45 | particularly well on the small screen.
| | 04:48 | There are no strict rules. Everything I
said here is just a rule; and rules are
| | 04:53 | made to be broken. So don't forget to
have fun and feel free to experiment.
| | 04:58 | So these are just some tips for shooting
for the small screen and shooting when
| | 05:03 | you know that your output is YouTube,
some of the technical factors that will
| | 05:07 | come into play will dictate
some of your shooting decisions.
| | 05:11 | So when you're in that situation,
refer back to these tips and you'll have
| | 05:16 | better YouTube video right out of the box.
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| Post-production tips for small-screen content| 00:00 | Like shooting, editing is a huge topic, more
than we're going to cover here in one movie.
| | 00:06 | What I do want to do are some tips for
editing and postproduction specific to
| | 00:12 | YouTube or what I call small screen content.
| | 00:14 | That's content that's going to be compressed
for the web and might be watched on
| | 00:19 | a small little window in your browser
or on a mobile device.
| | 00:24 | When you're editing for these types
of environments, there are certain
| | 00:27 | choices you can make that will help your
video look good and clean in its final execution.
| | 00:34 | The first goes for a pretty much any project in my book,
which is an emphasis on workflow and process.
| | 00:41 | If you're not familiar with the postproduction process,
terms like rough cut,
| | 00:45 | fine cut, picture lock, compositing,
I would go ahead and get some education in that area.
| | 00:53 | There is a lot available right here on
the lynda.com online training library.
| | 00:58 | If you use Premiere Pro, there is a
course called Documentary Editing with
| | 01:03 | Premiere Pro that gets deep into these processes.
| | 01:08 | When editing specifically for the small screen
or YouTube, consider using
| | 01:12 | straight cuts, rather than fancy
transitions like wipes and irises.
| | 01:18 | Dissolves are okay, but basically anything
that you do on the screen that causes
| | 01:23 | all of the pixels to move at the same time
may cause a compression problem,
| | 01:29 | it might not look as clean as it does when you're editing it.
| | 01:32 | For that reason, if you can make do
with the cut, I would say use a cut.
| | 01:37 | For the most part you want to avoid extremely fast
editing or montage cutting in your YouTube video.
| | 01:44 | Now of course, it does happen that you
have something like a movie trailer that
| | 01:48 | has a lot of fast cutting and you just
do your best to compress it and prepare it
| | 01:53 | for YouTube, so it looks good.
| | 01:55 | But if you're cutting specifically
for YouTube, avoid that kind of fast
| | 02:00 | sequencing in favor of shots that are
a second or longer, those will compress
| | 02:05 | better for YouTube and they'll
look cleaner at the end of the day.
| | 02:09 | Make sure your graphics or readable.
| | 02:12 | This has to do with both their font size
and placement on the screen.
| | 02:17 | Consider that someone may be watching
your video just in the small YouTube
| | 02:21 | window or even smaller on their phone.
| | 02:24 | Something that might be readable full size
on a television might not be readable
| | 02:29 | on that small screen, so err on
the side of larger and readable.
| | 02:35 | At the end of the day, avoid doing something
that's fancy if it doesn't support your content.
| | 02:42 | People tune into YouTube not to
see fancy cuts, but to see content.
| | 02:46 | In my process, editing is actually the fun part,
but it doesn't pay to be too fancy
| | 02:53 | or try to be tricky about anything.
| | 02:57 | I think that's true for editing in general,
that you should be straightforward
| | 03:00 | and tell your story, but it's especially true
on YouTube and on small screens
| | 03:05 | with compressed video content, where
the very same things that you do to be
| | 03:10 | fancy in editing, may very well fall apart
in compression. So err on the side of
| | 03:16 | simplicity and clarity and you'll have great YouTube videos.
| | Collapse this transcript |
| Creating a brand identity on YouTube| 00:00 | Why are people going to watch your videos
on YouTube or more to the point,
| | 00:06 | if someone watches one of your videos what will
make them come back to watch more of your videos?
| | 00:12 | In this movie I want to offer some specific tips
on branding or creating a brand identity on YouTube.
| | 00:20 | There's a lot to be said on this topic
and some of these ideas were filtered
| | 00:24 | through some of the other movies in
this course, as well as the course on using
| | 00:29 | YouTube for business and marketing, but
for starters, I want to start with some
| | 00:33 | ground rules about how to think
about branding and identity on YouTube.
| | 00:38 | There's a lot of noise out there on
the Internet and the first thing I would
| | 00:43 | encourage you to do is have a
point of view in your videos.
| | 00:47 | There are so many YouTube videos out there
that if you don't start with a strong
| | 00:52 | point of view and identity of where
you're coming from, I think everything else
| | 00:56 | follows from there, and if you don't
have it I'm really not sure where you're
| | 01:00 | going with your videos, so think about this.
Where are you coming from?
| | 01:04 | Once you understand your
identity, be consistent about it.
| | 01:09 | If you create a video that has pop-up
words that come up and inform what you're
| | 01:14 | saying or a certain type of music or
editing, try to stay in that style
| | 01:19 | or evolve that style rather than making
your next video totally different.
| | 01:24 | Connect with people on YouTube and
online in general, send your videos out,
| | 01:29 | share them like other people's videos,
comment on other people's videos,
| | 01:34 | certainly you can't develop much of a
brand on YouTube, such an interactive
| | 01:39 | community without making connections.
| | 01:43 | This is incredibly important both
on YouTube and on the web in general.
| | 01:48 | If someone likes your stuff, they're
going to come back and look for it.
| | 01:52 | If you don't put out anything new for a while,
they're going to stop coming back
| | 01:56 | to check and that's a problem, so be
consistent about putting out new material.
| | 02:02 | At the end of the day, YouTube is
such a democratic media environment.
| | 02:07 | Be yourself, let yourself shine,
that's the best way to attract the type of
| | 02:12 | people that will really be your online audience.
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|
|
5. Understanding Video Technology for YouTubeUnderstanding the YouTube upload process| 00:00 | It's time to go behind the curtain and
really talk about how this technology works.
| | 00:07 | YouTube is not particularly complicated
for the end user, but if you know sort
| | 00:12 | of the way it thinks, what its general
technical process, you are going to be
| | 00:16 | more effective at posting your own videos.
| | 00:20 | This diagram indicates the steps in
posting a YouTube video and there's
| | 00:25 | really one important point here, which is
that your video is compressed twice on YouTube.
| | 00:33 | We start by making the video, then before
it can be uploaded to YouTube, we do
| | 00:39 | have to do some compression on most videos.
| | 00:42 | The format of video used for editing,
unless the video is very, very short is
| | 00:48 | going to be too large to load to YouTube.
| | 00:52 | When we compress a video file for
uploading outside of YouTube, we try to
| | 00:57 | actually make a file small enough for
the end user, and not detract from its
| | 01:02 | quality very much. But when we
compress for YouTube our goals are different.
| | 01:08 | We want to maintain as much of the
quality as possible, because we know that
| | 01:13 | YouTube is going to do another step of
compression before it actually makes it
| | 01:18 | ready for streaming or download.
| | 01:21 | This may seem a little complicated
at the moment, but we're going to go
| | 01:25 | through all of the steps that you need to know
for how to compress these videos properly.
| | 01:31 | The only thing to remember at this point
is that that first round of compression
| | 01:35 | is really about trying to maintain quality,
and just make the video small enough,
| | 01:40 | so that it's possible to upload to YouTube.
| | 01:45 | Then it's YouTube's job to do the main
compression, taking the video down to the
| | 01:50 | size that is distributable.
| | 01:53 | At the end of the process represented
by the PC, there's also the chance to add
| | 01:58 | additional information such as metadata,
annotations, and to add a certain
| | 02:04 | amount of interactivity in the form
of links on your YouTube video.
| | 02:08 | So there's a little peek behind the curtain.
In my mind, it's important to know
| | 02:13 | sort of the way the software thinks
to help you make your decisions later.
| | 02:18 | Don't worry about the compression details;
| | 02:20 | we're going to go over all of that in future movies.
| | 02:23 | For now, it's just good to have this understanding
of the process that YouTube uses.
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| Understanding formats and codecs| 00:00 | MPEG, MOV, AVI; is what we call
formats, and it's really not that bad.
| | 00:09 | Here I am on the Help page that lists
all of the Supported YouTube file formats
| | 00:15 | and let's defines that word right now.
| | 00:17 | A format is a type or a flavor of video.
I often also call it a wrapper, because
| | 00:25 | there can be different things inside
the format, we consider it a container.
| | 00:31 | Each of these, except the last two are
also extensions; so .MOV is a QuickTime
| | 00:38 | movie, and .MPEG4 is an MP4 video.
This is a full list all of the containers
| | 00:48 | or formats that are supported in YouTube.
| | 00:52 | If your video is not in one of these formats,
you need to go through a process
| | 00:57 | of changing it into one of those formats;
| | 00:59 | we're going to do that in detail for many
common editing programs, in future movies.
| | 01:05 | But this Help list is pretty useful
to just see what's available, and then
| | 01:10 | we're going to look at making these
different types of files from different
| | 01:14 | programs in later movies.
| | 01:16 | All these letters designate is simply the format
or container that the video goes in.
| | 01:21 | You have to match one that YouTube uses,
or else it won't accept the video.
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| Using the recommended optimization specifications| 00:00 | Now that we're comfortable with formats
or the containers that we can put
| | 00:05 | our video in, we need to go a step deeper and
look at what's really inside those containers.
| | 00:11 | What are generally referred to as codecs
or a mash up of code decode, the
| | 00:17 | algorithms that actually make the
Digital bits and bytes into the video image.
| | 00:23 | There's a very useful page on YouTube
that has all of the settings details.
| | 00:29 | And I am going to navigate there,
so you know how to find it.
| | 00:32 | I'm going to start with our familiar
Help menu and then I am going to go to
| | 00:38 | Explore Help to get the full Help page.
The settings page is in the Using
| | 00:42 | YouTube section and it's under Upload
Instructions and setting and then the page
| | 00:50 | I want is the Advanced encoding settings.
| | 00:54 | This is where you can see all of the
details for the recommended formats and
| | 00:59 | settings for YouTube.
| | 01:01 | As we've seen in the formats movie,
YouTube can accept a fairly wide range of
| | 01:07 | formats, the same goes with the Detail settings.
| | 01:11 | The power of this page is to see the
preferred settings, exactly how YouTube
| | 01:17 | wants that video to be setup.
| | 01:20 | From a process point of view, I recommend
checking this page periodically,
| | 01:25 | because the recommendations do change.
| | 01:28 | So if I haven't uploaded to YouTube in
say a month or two, the first step in my
| | 01:32 | process is to come to this page and
just check it see if anything has changed.
| | 01:36 | So let's go over this information briefly.
| | 01:39 | First we have Container or what we have
been referring to as format, and you see
| | 01:43 | that the preferred extension is mp4 or an mpeg4 file.
| | 01:49 | Then we have our Audio Codec which is AAC.
You can see that you can use Stereo,
| | 01:55 | or surround, and that there are preferred Sample rates.
| | 01:59 | Next, we go to Video Codec which is
a common codec called H.264, that is
| | 02:05 | currently a very common algorithm for encoding video.
| | 02:09 | Here we see all of the details.
These are things that if you use a
| | 02:14 | sophisticated compression program,
you can actually go in and tweak these
| | 02:18 | settings, we'll look at that in future movies.
| | 02:22 | Next you see that YouTube recommends
that you do not change the Frame rate,
| | 02:26 | but you maintain what ever Frame
rate that your video has to begin with.
| | 02:31 | Next, we have Bitrates;
| | 02:33 | just think of a Bitrate as the width of
the pipe that your video travels through.
| | 02:38 | It's not about the total size of the video,
but the rate at which it plays back,
| | 02:43 | how much data per second.
| | 02:46 | As you can see here, each resolution
on YouTube has a different recommended Bitrate.
| | 02:52 | If you think about it, more pixels
requires more data per second.
| | 02:58 | Next, we go to Resolutions and you
can see for each of the common sizes the
| | 03:03 | exact resolution that YouTube prefers.
| | 03:05 | Finally, at the bottom we deal with aspect ratio,
and I think that these pictures are very useful.
| | 03:15 | The overall point is that YouTube is now
widescreen, so you want to prepare your
| | 03:21 | video also in widescreen, assuming
that it was created that way.
| | 03:25 | In the event that it was not created that way,
you want upload it in the native
| | 03:29 | 4x3 and YouTube will naturally pillar
box it, those are the black lines on the
| | 03:35 | right and left of the image.
| | 03:37 | I think this is one of the most
useful pages on YouTube's Help.
| | 03:40 | I come back here periodically,
| | 03:42 | either for a quick reference or to just
see if settings have changed, and again,
| | 03:47 | they will change, so check back here often.
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| Deinterlacing video| 00:00 | If you really pay attention to YouTube's
instructions, as well as many of
| | 00:05 | the choices that you have when exporting,
you're going to see this choice about De-interlacing.
| | 00:11 | I want to take a moment to really
break down this concept, because it's an
| | 00:16 | important one for making your videos look their best.
| | 00:20 | First of all, before we De- anything, what is interlacing?
| | 00:23 | Here we have a good diagram of it
and interlacing is traditionally how
| | 00:29 | television renders an image.
| | 00:32 | The idea is that for every frame of video,
you actually have two fields;
| | 00:39 | there are every other horizontal line of pixels.
| | 00:44 | Traditional video does not actually
capture a full frame of video; it captures
| | 00:49 | these fields separately, all the pixels
in one field and then all of the pixels
| | 00:54 | in the other field, and the two fields
together make the frame.
| | 00:59 | What's called Progressive video is
the opposite of interlaced, and it means
| | 01:05 | that all of the pixels in the single frame are
both captured and refreshed at the same time.
| | 01:12 | When you see i in any format, it means interlaced,
and likewise, when you see p it means progressive.
| | 01:22 | The catch here is that all computer monitors
where you are almost always going
| | 01:27 | to play YouTube on are progressive monitors.
| | 01:31 | However, many video cameras shoot
interlaced, therefore, De-interlacing or
| | 01:39 | removing that interlacing prior to compression
or sometimes at the same time as
| | 01:45 | compression, can really help your final video.
| | 01:49 | So there you have it in theory.
| | 01:52 | In practice, it often just comes down
to checking the box that says
| | 01:56 | de-interlace, but this is what
you're really doing when you do that.
| | 02:00 | You're telling the computer to take
those two fields and render them together,
| | 02:05 | to give it a good progressive video signal
that will be a better compression for YouTube.
| | 02:11 | You don't need a whole lot of technical
know-how to work on YouTube.
| | 02:16 | But I think knowing something like
interlacing and de-interlacing is truly
| | 02:20 | helpful, because if you see that type
of deterioration that sort of looks like
| | 02:25 | those two fields splitting, you know
that that's interlacing problem, and you
| | 02:29 | know the solution probably lies
with de-interlacing it properly.
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| Understanding high definition on YouTube| 00:00 | YouTube, like the rest of video technology,
has moved pretty quickly to embrace high-definition.
| | 00:07 | Here you can see a lot of common resolutions
from DV or standard television at
| | 00:15 | 480x720, all the way upto 4K
that's considered digital cinema.
| | 00:20 | It is true that YouTube started at360x240
as its maximum and we often see these
| | 00:30 | resolutions named by the first number,
or the vertical pixel measurement.
| | 00:35 | So we see 360x240 described as 360P, 720P and so on.
| | 00:43 | Today, YouTube actually support all of
these resolutions up to 4K. This can be
| | 00:51 | rather amazing, but it also comes with some caveats.
| | 00:55 | For instance, essentially no one is
going to have a 4K screen actually view
| | 00:59 | the video and many people won't have a high enough
bandwidth to actually view the video smoothly.
| | 01:07 | So now that we have an overview,
I want to show you how as a user you can
| | 01:11 | control that resolution and this should be
a comfort to you as a video maker.
| | 01:16 | So let's quickly shoot over to the YouTube interface.
| | 01:19 | Here we're in YouTube and I've purposely
searched for a video that is available in 4K,
| | 01:26 | and we can see, it's actually called TimeScapes 4K.
| | 01:30 | I'm not even going to play it,
because what I want to show you is the
| | 01:34 | choices here in your settings, and
here you see how a 4K video will look.
| | 01:40 | Original will get us the true 4K,
but then we can choose any of the lower
| | 01:46 | formats that will facilitate watching this
in the event that it just staggers or
| | 01:52 | doesn't play smoothly at the highest resolution.
| | 01:56 | Auto will automatically choose the resolution
that's best for our bandwidth, but
| | 02:02 | sometimes I like to go higher, so Auto chose 360p.
| | 02:06 | I may not want to go all way up to the
Original, but I may want to choose 1080
| | 02:11 | to try to get a good look at the quality.
| | 02:14 | If I do that I may also have pause
the video to let the load catch-up.
| | 02:20 | (video playing)
| | 02:24 | So we're still not seeing all of the
resolution, but it does look better.
| | 02:29 | On the other hand you may see this
start to lag on load or start to stagger a bit
| | 02:34 | on playback, in which case as the end user,
you probably want to drop down
| | 02:39 | to one of the lower settings.
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|
|
6. Compressing and Uploading Videos for YouTubeChoosing a software and workflow for YouTube uploads| 00:00 | There are a lot of different ways to
prepare videos for YouTube; from high-end
| | 00:05 | applications design to preserve all of
the quality, to quick and dirty methods,
| | 00:10 | such as uploading direct from
a mobile device, or a webcam.
| | 00:13 | Over the next few movies, we're going
to look at a number of workflows that are
| | 00:17 | common, but we can't hit all of them.
| | 00:20 | So I did want to talk generally about
the different levels of tool that you may
| | 00:25 | use to upload your videos.
| | 00:28 | First and most common is nonlinear editor,
such as Final Cut Pro and Premier Pro.
| | 00:33 | Most of these programs can export
from YouTube directly off their timeline,
| | 00:39 | and usually have some handy shortcuts,
that is, the settings that are already
| | 00:43 | pre-made for YouTube.
| | 00:45 | Second, we have dedicated compression programs,
such as Compressor and Adobe Media Encoder.
| | 00:52 | These generally shipped with the nonlinear editor,
but they are standalone programs
| | 00:57 | that allow you more control of your compression.
| | 01:00 | There are also consumer nonlinear editors,
such as iMovie and Windows Media Maker,
| | 01:04 | and again, you're likely to find a convenient
shortcut to make your YouTube export.
| | 01:10 | Next, there are Video Utilities, such as
QuickTime that often offers you, again,
| | 01:15 | some, but not robust options for making those exports.
| | 01:20 | And finally, YouTube can take uploads
directly from a mobile device or directly
| | 01:25 | from a webcam. This is obviously going
to be convenient, but you're going to
| | 01:29 | lose a lot of control over the postproduction
and compression of your video.
| | 01:33 | There are lots of choices there, but
luckily it's not too complicated and we're
| | 01:38 | going to look at all the details together.
| | 01:41 | Just remember, YouTube is constantly
changing, so there is likely to be more
| | 01:45 | workflows in the future.
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| Uploading from Final Cut Pro X| 00:00 | All of the major nonlinear editors
have options to export to YouTube.
| | 00:05 | I want to take a look at each of these,
starting with Final Cut Pro X.
| | 00:10 | As you can see, we're in Final Cut
and we have a completed, if short, project.
| | 00:15 | I'm going to play the beginning.
| | 00:17 | (video playing)
| | 00:22 | It's already to go up to YouTube.
The process in Final Cut is very simple.
| | 00:27 | Let me show you how it works.
| | 00:28 | If we do File>Share, we have an option
for YouTube. That's what I want to show
| | 00:35 | you and it's going to be fairly automated.
| | 00:37 | But I also want to point out that the
Apple Devices Presets, in this case 720,
| | 00:42 | which is our Resolution, but also all the way up at 1080;
| | 00:46 | they may pretty good exports for YouTube as well.
| | 00:49 | As you'll see, YouTube automate the
whole process and if you want to save a file
| | 00:54 | for uploading later, you might want to
try one of the Apple devices presets.
| | 00:58 | But for now let's look at YouTube.
| | 01:01 | This is information that will actually be
published to YouTube, and although
| | 01:05 | it's not obvious you can click in
here and actually edit this.
| | 01:11 | Similarly I can change the Creator
and I can add additional tags.
| | 01:16 | Next, I want to go to the Settings and here I have
some basic choices mostly about the Resolution.
| | 01:24 | I always like to choose the highest setting
that my video will support, so this
| | 01:29 | video we shot at 720p and I don't want
to go any lower on this export, I want to
| | 01:34 | keep it at its top quality.
| | 01:36 | If I had 1080 video, then the 1080
choice would also be available
| | 01:40 | and I would most likely use it.
| | 01:41 | Last I have Faster Encode versus Better Quality
and this is just part of the compression equation.
| | 01:48 | If I'm willing to give the computer
a little more time to render, then I'll
| | 01:53 | choose Better Quality or if I'm in
a hurry, I'll choose Faster Encode.
| | 01:57 | For this example I'm going to leave it
on Faster Encode. I highly doubt you'll
| | 02:01 | be able to tell the difference, but
if quality is your main goal, I would
| | 02:05 | switch to Better Quality.
| | 02:07 | I don't need to make this movie private
and I can adjust the Category here.
| | 02:11 | I'm going to choose Travel and Events,
which is a little closer to film and animation,
| | 02:15 | although it's not exactly farming.
| | 02:18 | And what you're going to see, if you
either click Sign in or Next, Final Cut Pro
| | 02:23 | is actually going to ask for our
YouTube login and talk directly to YouTube.
| | 02:29 | I'm getting one more confirmation,
because we're actually posting live to
| | 02:34 | YouTube, in addition a reminder that,
this video will be public once published.
| | 02:39 | Right here next to the Timecode, there
is an export happening in the background,
| | 02:45 | and it's now at 50%, but if I click it,
I can see those details.
| | 02:51 | Here you can see my sharing export
is running right now, and it should be
| | 02:55 | finished publishing in just a few minutes.
| | 02:59 | Now that the export is done, the upload and transfer
to YouTube is happening in the background.
| | 03:05 | I'm going to go over and switch to my browser
and we'll see that video once it arrives.
| | 03:10 | As you can see, I'm logged into YouTube
at my video list, and if I refresh the
| | 03:15 | page we'll see if my new video has been posted yet.
| | 03:19 | My video has arrived on my video list,
if I click it we can see the result of everything we did.
| | 03:25 | (video playing)
| | 03:29 | Not only is my video posted, but the
metadata that I entered is also available.
| | 03:35 | Exporting from Final Cut Pro X
can be completely automated.
| | 03:39 | I do want to show you one other option
in case you want more control.
| | 03:44 | If for any reason you don't like the results
of the automated export, your other
| | 03:49 | option is to go File>Send to Compressor.
| | 03:53 | Compressor is a full-fledged compression program
and it's sold separate from Final Cut Pro X,
| | 03:59 | so you may or may not have it.
| | 04:02 | It's a little complicated, but it gives you control
over all of the compression parameters.
| | 04:07 | So if you want to look up the optimized settings
when YouTube and match them exactly,
| | 04:10 | you can do it in Compressor.
| | 04:12 | So now we've seen all of our options for exporting
for YouTube out of Final Cut Pro X.
| | 04:17 | There's a wonderful automated option
if we just share through YouTube,
| | 04:23 | there's also the option of exporting
for Apple devices and uploading later.
| | 04:27 | Finally you can send to Compressor
for maximum control.
| | 04:31 | I advise you to use the method
that works best for you.
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| Exporting from Adobe Premiere Pro CS6| 00:01 | Adobe Premiere Pro has some
very robust tools for exporting.
| | 00:05 | It's very straightforward and all the principles
we've been talking about still apply.
| | 00:09 | So let's see how this works with Adobe Premiere Pro.
| | 00:13 | I'm in the program and I have a completed timeline,
let's just play a second.
| | 00:16 | (video playing)
| | 00:21 | You can see this is a short, but complete video.
| | 00:25 | Now I want to export it directly off
the timeline and the process starts at
| | 00:30 | File>Export>Media and the shortcut is Cmd+M.
So we have a lot of settings
| | 00:38 | available to us here, but we
also have some powerful shortcuts.
| | 00:42 | First under a Format we do want to select H.264,
and if you remember from the
| | 00:49 | Optimize Settings page on YouTube,
that's what it calls the Codec, but Adobe is
| | 00:54 | calling up a format here. Don't be confused by this,
just know that that's the right one to choose.
| | 01:00 | Next there are a number of presets here,
and if you scroll down eventually
| | 01:05 | you'll see presets that are already made for YouTube.
| | 01:09 | I think these are pretty powerful, but I do like to check
them before just signing off from them.
| | 01:14 | So the first thing you need to do is match
the Resolution and Frame Rate of your project.
| | 01:21 | Now you just need to know this, and
I happen to know that my project is
| | 01:25 | 72p resolution and 24 frames per second,
which really mathematically is 23.976 frames per second.
| | 01:36 | So I'm going to choose the YouTube preset
that most closely matches the video I'm using already.
| | 01:43 | It's not always going to be this one,
| | 01:45 | it's going to depend on what you're actually editing.
| | 01:49 | Now that I've done that, I've actually set
everything that I need for a YouTube export.
| | 01:55 | Here you can see an overview and here you can
scroll down see and change all of those settings.
| | 02:02 | There we have our pixel dimensions, our Frame Rate
and if we go down further we even have our Bit Rate.
| | 02:10 | So all of this matches pretty closely
with the recommendations on YouTube.
| | 02:15 | But you do have the luxury of bumping up the
Bit Rate a little higher for quality or
| | 02:20 | a little lower if you find that your users
are having a problem downloading.
| | 02:25 | Remember that your end users will be
able to choose different resolutions.
| | 02:29 | You're preparing a file for the highest resolution,
in this case 720p.
| | 02:36 | I want to point out that the way Adobe
Premiere works, you have the option to
| | 02:40 | FTP your file but that's different
than uploading to YouTube.
| | 02:45 | If you're familiar with other nonlinears,
some of them have an option that let
| | 02:50 | you put in your YouTube login directly
and upload when the file is done.
| | 02:54 | Adobe Premiere Pro does not work that way.
You need to export the file, and then
| | 03:00 | upload it manually through YouTube.
| | 03:02 | So now that we've looked at all of our options,
I haven't actually changed any of them in this case.
| | 03:08 | I've just reviewed them.
| | 03:10 | I'm happy with all of them at least for first export.
| | 03:13 | Before I export I want to go ahead and
set the Destination to the desktop, so
| | 03:20 | it'll be easier to find later.
| | 03:22 | Now I'm all ready, I'm going to go ahead and click Export.
| | 03:27 | Now that that's finished I just want to
check on a file and look at in the desktop.
| | 03:31 | There it is Farm to table.mp4, that's the file
that you'll select and use to upload to YouTube.
| | 03:39 | The process in Adobe Premiere Pro
is pretty similar to what you'll see in other
| | 03:43 | software, but each piece of
software has its own little details.
| | 03:48 | So just practice with the software
you're using and build in extra time
| | 03:52 | if you're using something new.
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| Uploading from iMovie| 00:00 | All of the major nonlinear editors have a method
for exporting to YouTube, iMovie is no different.
| | 00:07 | So if you're an iMovie user I want to run through
the method of exporting for YouTube for my movie.
| | 00:12 | We're here in iMovie with a completed project.
| | 00:15 | Let me play a second of it,
just to see that it is in fact complete.
| | 00:18 | (video playing)
| | 00:27 | Yup! All ready to go up on YouTube.
| | 00:29 | iMovie Share menu and if you pull that down,
you'll see that one of the choices
| | 00:35 | is YouTube, this is going to be an automated wizard
that ends with uploading the actual video to YouTube.
| | 00:41 | I also want to point out that Export movie
will allow you to export a movie with
| | 00:46 | the YouTube optimized settings that you can upload later.
| | 00:50 | For now, I want to demonstrate the actual
YouTube choice that will automate the process.
| | 00:56 | As you can see, we have a lot of
information that looks similar to when you
| | 01:00 | upload through the YouTube interface online.
| | 01:04 | I've already typed in my account name
and saved my password, we can set the
| | 01:08 | Category and I like Travel & Events for this one.
| | 01:13 | Title, we can add a description, I can add
Tags that make my video more searchable.
| | 01:21 | And finally I have choices for the
Resolution or Quality of my video.
| | 01:26 | You'll notice that I only have the top
three choices, because I'm limited to the
| | 01:30 | size of the video that I started with.
| | 01:32 | So if I was editing high def video I
would have these choices available as well.
| | 01:38 | I can choose to make my video personal
but I don't want to do that I rather make
| | 01:42 | it available to the public.
| | 01:43 | Once you have all your information filled in,
you just click Next, and let iMovie do the rest.
| | 01:50 | You'll see that you get a warning
that just informs you that you are in
| | 01:54 | fact publishing to YouTube, and once you
click Publish, this will go live to the world.
| | 02:00 | So iMovie has been working in the background
compressing and uploading, I'm just
| | 02:04 | going to switch over to YouTube
and see the results of our work.
| | 02:08 | As you can see, I'm logged in
YouTube and I'm on my videos list.
| | 02:13 | If I refresh the page, we'll see
if our new video has been added.
| | 02:17 | There it is, if we click on the video
thumbnail or name, we can go to the video
| | 02:22 | page and just see all the details.
| | 02:25 | (video playing)
| | 02:27 | We now have a working video and if you
scroll down you can see that our metadata
| | 02:31 | and everything that we filled in has been added.
| | 02:34 | So exporting from iMovie is really pretty straightforward.
| | 02:38 | You can use an automated wizard by choosing Share
YouTube or you can export the movie to upload later.
| | 02:44 | Use whichever method fits your needs.
| | Collapse this transcript |
| Uploading from Windows Movie Maker| 00:00 | Windows Movie Maker is a free editing program
available on the Windows platform.
| | 00:06 | It's got some great tools to upload
to YouTube, so let's see how they work.
| | 00:11 | I'm here in Windows Media Maker and
I have a complete but short video.
| | 00:15 | Let me play a second of it,
to make sure it's what I want.
| | 00:19 | (video playing)
| | 00:23 | Yup! That's my video.
| | 00:23 | Now I want to export and upload to YouTube
and you see in the Share menu,
| | 00:29 | there's a dedicated button for YouTube.
As you would expect, when you click that,
| | 00:34 | you get a wizard that gives you
all of the relevant choices.
| | 00:38 | I always like to choose the highest
resolution, but not any higher than what I
| | 00:43 | actually shot the footage and edited that.
| | 00:45 | So I know that this is 720 footage,
so I would use this setting, and then
| | 00:51 | continue with the wizard to upload to YouTube.
| | 00:55 | However, we found that this wizard isn't
always dependable, so if you've had any
| | 01:00 | trouble with it, I want to show you an
alternate method that will also work.
| | 01:04 | I'm going to Cancel out of this, and my alternate
method is instead of using the wizard,
| | 01:09 | I'll export the right type of video file,
and then separately I'll upload that to YouTube.
| | 01:17 | I can start that process under the Save
Movie menu, and if you scroll down you
| | 01:23 | can still take advantage of the YouTube preset.
| | 01:27 | If for some reason you don't want to
use the YouTube preset, for instance, if
| | 01:31 | the quality isn't into your liking the
first time you try it, you could also use
| | 01:35 | Create Custom Setting, and you would
follow the parameters in the recommended
| | 01:40 | optimize settings in YouTube, that
we've already covered in a different movie.
| | 01:44 | But I'm going to use the YouTube preset
and I'm going to save this new movie to
| | 01:49 | the Desktop where it will be easy to find.
| | 01:52 | The name is fine with me and I know that the
settings are all done through the preset, so I'll save.
| | 01:59 | I'm going to go ahead and open that folder just so we
can see the movie file that we will upload to YouTube.
| | 02:08 | There you see the file that's been created this is
the file that you'll choose to upload to YouTube.
| | 02:14 | Remember, we've learned how to upload
the movie in Chapters 3 in the Lesson
| | 02:19 | called Uploading Your First Movie.
| | 02:22 | Windows Movie Maker offers you multiple
possibilities for uploading to YouTube.
| | 02:27 | Now that you're prepared with some
different methods, you'll be able to use
| | 02:31 | whichever one suits you, in case you have trouble.
| | Collapse this transcript |
| Uploading directly from a webcam| 00:00 | One of the really fun things you can do on
YouTube is post a video direct from a webcam.
| | 00:06 | This might not result in the most sophisticated
or good-looking video, but it's a really fun way
| | 00:11 | to communicate directly with your audience.
| | 00:14 | Let's see how it works.
| | 00:15 | I am starting on the YouTube Homepage
and I'm already logged in.
| | 00:19 | You can see my username here on the
top right, as well as on the left here.
| | 00:24 | You can do this from anywhere in YouTube,
but you do need to be logged in.
| | 00:28 | Once you are logged in, go ahead and click Upload.
| | 00:30 | We have seen this page before,
but we have used it to upload videos
| | 00:36 | that were already prepared.
| | 00:37 | Now I wanted to do a webcam capture.
| | 00:40 | So that's our top choice here, click
the icon or record, but don't worry,
| | 00:44 | it's not going to start recording immediately.
| | 00:46 | Here is our webcam interface and
you see that we have some choices.
| | 00:51 | First, we have to allow the website to access
our webcam, and if you think about that,
| | 00:57 | that's pretty important.
| | 00:58 | You wouldn't want websites to
access your hardware in general.
| | 01:02 | It's important to give them permission one-by-one.
| | 01:05 | So we will go ahead and allow YouTube
to go ahead and access the webcam.
| | 01:10 | Now you will see a picture and also an audio level
on the right and they both look pretty good to me.
| | 01:16 | If you are not seeing a picture at this point,
you probably want to work with
| | 01:20 | some of the settings down on the bottom here,
so there is a setting for the
| | 01:24 | camera and you can ensure that you
have got the right camera chosen.
| | 01:28 | If you are having an audio problem you
can click the Microphone and you will
| | 01:32 | have a similar set of choices for audio.
| | 01:36 | Once everything is working, go ahead and click Close
and you'll be able use the webcam application.
| | 01:44 | Once everything is setup, just check your framing
and go ahead and start your recording.
| | 01:50 | (video recording)
| | 02:02 | As you can see, when I finished, I just hit
the Stop button and record stops.
| | 02:08 | Before I upload, I do want to play
back my video and see what we got.
| | 02:11 | So go ahead and click the Play button.
| | 02:14 | (video playing)
| | 02:23 | That's pretty much what I want,
and as I said, it may not be the most
| | 02:26 | sophisticated video in the world,
but I also think expectations are
| | 02:30 | different for a webcam video.
| | 02:32 | As you might expect, lighting is pretty important,
but it doesn't have to be expensive or sophisticated.
| | 02:39 | If you want to learn more about lighting, checkout
On Camera Video Lighting for the Web on lynda.com.
| | 02:47 | Now that we are all ready, I want to go
ahead and upload this video. Just click Upload.
| | 02:52 | We are now on the Video page
but the video is not done processing.
| | 02:58 | We have an instruction to click Refresh
but we are really not sure how long it'll take.
| | 03:03 | Let's look everything else on the page and
then we'll click Refresh and see if it's ready.
| | 03:07 | Some information was pre-filled in, but we can edit it.
| | 03:11 | We already have a title that's just based on the time
and date and the fact that it's a webcam video.
| | 03:17 | We can add a description or of course tags and
all of this works just like any YouTube video.
| | 03:24 | Only something's that have been pre-filled in
and we can change them if we want.
| | 03:27 | And now let's just take a quick look at the video.
| | 03:31 | As expected, we now have a working video
based on our live webcam capture.
| | 03:36 | The thumbnails are not too exciting
but let's just give it a quick play.
| | 03:40 | (video playing)
| | 03:45 | It does the job, but it's not the most
beautiful thing we've ever seen.
| | 03:50 | I really sort of like this and I think
it's an increasing trend.
| | 03:53 | I think we will see more and more people
just turning straight to their webcam
| | 03:56 | and talking to the world.
| | 03:58 | Give it a try.
| | Collapse this transcript |
| Uploading directly from a mobile device| 00:01 | One exciting thing you can do with YouTube
is upload videos direct from your mobile device.
| | 00:06 | Let me show you how it works.
| | 00:08 | I am using an iPhone and I am going to
navigate to the photos app and further go
| | 00:14 | to a video that I have previously taken.
| | 00:16 | If you are using an Android, the
process is going to be very similar.
| | 00:20 | Just make sure you start by going to
your Photos app and that you have a video
| | 00:25 | that you've already taken.
| | 00:26 | I am on the video playback page.
| | 00:29 | To share this video on YouTube, I just need to tap
once on the screen and I get my option for Share.
| | 00:36 | It's that button second from the left.
| | 00:39 | Once I tap Share, I have various choices,
including YouTube.
| | 00:42 | As you can see, the first time you open
this app, you will need to log in with
| | 00:47 | your Email and Password.
| | 00:48 | Now I am on the page of the Camera app
that's very similar to how I enter
| | 00:54 | information on the YouTube side itself.
| | 00:57 | These are the familiar pieces of metadata.
So I want to add a title; a title is
| | 01:02 | required, I may or may not add a
description at this time, it might be easier
| | 01:06 | just to add it once we are up online on YouTube.
| | 01:10 | If I scroll down, I have the choice for
Standard or High Definition.
| | 01:14 | Now High Definition will only be available
if you are on a WiFi network.
| | 01:19 | If you are using a cellular network,
you will be limited to the smaller standard definition files.
| | 01:23 | I am going to go ahead and choose HD.
| | 01:27 | As you can see, I can add tags, a category,
make my video pubic or private,
| | 01:33 | all of the choices that I would have
on the YouTube website.
| | 01:35 | I am going to change my category here,
but I am going leave everything else blank,
| | 01:39 | because it's going to be easier
to fill that in on the website.
| | 01:43 | You do want to be careful to choose public
or if you want private, because once
| | 01:48 | we send this to YouTube, it will be published and live.
| | 01:51 | Now that we are all ready, just hit Publish.
| | 01:54 | It's just that simple.
| | 01:55 | My phone is now compressing the video
and it will upload it.
| | 01:59 | So you can see we have a message
that our video has been published.
| | 02:04 | If we want we can go ahead and send
a message to our friend about viewing
| | 02:08 | the video or we can view the video right here
on our YouTube app on our mobile device.
| | 02:13 | I would actually like to see how it works on YouTube
in a browser, so let's take a look at that.
| | 02:19 | Here we are logged into YouTube
and on my list of videos.
| | 02:24 | I don't see the video yet, but I bet
if I refresh, we will see it pop up.
| | 02:29 | So now we have seen our mobile
video pop up on our video list.
| | 02:32 | If I click it, we can go to the video itself.
| | 02:35 | Here we see that we have working video
and we also have the little bit of
| | 02:40 | metadata that we entered, but more
importantly we can continue to enter things
| | 02:44 | like a description and tags here in the
web interface where it will be a little
| | 02:49 | bit easier than typing on to our mobile device.
| | 02:51 | So there you have it.
| | 02:52 | Uploads direct from your mobile device;
definitely a convenient way to share
| | 02:56 | your video from wherever.
| | Collapse this transcript |
| Using the YouTube video editor| 00:00 | We've seen a number of different ways
to upload videos to YouTube, but now
| | 00:05 | I want to look at a different way of creating a new
YouTube video that actually doesn't involve uploading.
| | 00:11 | It's called the Video Editor.
| | 00:13 | Let me show you how it works.
| | 00:14 | I'm at the YouTube Homepage and I'm already logged in.
| | 00:18 | You can do this from anywhere on the
YouTube site, but you do need to be logged in.
| | 00:23 | Just click the Upload button. We've
got all the choices we are familiar with,
| | 00:27 | and this time we want to click Edit or
the Scissors to open the Video editor.
| | 00:33 | This is what the Video Editor looks like
and it functions like a web app that is
| | 00:38 | a video editing program, similar to
iMovie, Final Cut Pro or Adobe Premiere.
| | 00:45 | If you've used any of those programs, a lot
of this is going to seem familiar to you.
| | 00:50 | If not, then a lot of this will be new.
| | 00:52 | In this area I have access to all the videos
that I have already uploaded and to
| | 00:57 | start editing, I simply drag the ones
I want, down on to this timeline area.
| | 01:02 | Once I have some videos to work with,
I can change their order simply by
| | 01:06 | dragging them and I can change
their duration by dragging on the edge.
| | 01:12 | This is called Trimming, and you'll
also see the numerical duration change.
| | 01:18 | You see that as I trim, the clip gets shorter
and you see that in the read out.
| | 01:23 | I've got a few more options here, I can
click this button and I get Rotate options.
| | 01:30 | Of course, I don't want them to be upside down,
so I am going to cancel that.
| | 01:36 | This button here is a shortcut to the
Enhance Effects. I am going to show that
| | 01:41 | in a different movie, but here you
can get those effects on a single clip.
| | 01:45 | Here I can add some basic text for a title.
I like that well enough, I am going
| | 01:53 | to keep it; and finally, I have the option with
the Scissors to do what's called Splitting the clip.
| | 02:00 | Now I can split the clip anywhere in the middle.
It has become two clips,
| | 02:06 | which means I can shuffle it separately.
| | 02:09 | When you're ready, you can play back
your whole video up here.
| | 02:14 | Fair warning, this isn't going to be beautiful.
| | 02:16 | (video playing)
| | 02:28 | That's the basic idea.
| | 02:30 | You might have noticed that there were
a lot of audio glitches there and you
| | 02:34 | can add background music, but again
that's something that we are going to
| | 02:38 | cover in another movie.
| | 02:39 | When you are done with your video, you
can publish it to YouTube by naming it
| | 02:45 | as a new project. You probably don't
want My Edited Video, but we could call it
| | 02:51 | Edited Snowboard Video, and then it's going
to publish as a brand-new movie on YouTube.
| | 02:57 | It's going to take YouTube a few minutes
to process this video, but you see
| | 03:01 | how the video editor is a quick and dirty way
to assemble your clips right in
| | 03:06 | the YouTube interface.
| | Collapse this transcript |
|
|
7. Sharing YouTube VideosAdjusting settings and metadata| 00:00 | We've seen a number of different
ways to upload videos to YouTube.
| | 00:04 | I want to look at making adjustments to
those videos once they are already on the site.
| | 00:09 | I am on the YouTube Homepage and I am logged in.
| | 00:13 | It's important that I am logged
in to make any changes to my video.
| | 00:16 | So if you are not logged in,
you might want to log in now.
| | 00:20 | I am going to navigate to my videos,
by first clicking on my username.
| | 00:25 | This is my Channel and I want to click on a
specific video that I want to edit.
| | 00:31 | (video playing)
| | 00:32 | Here you see what a specific video page looks like,
when it's your video and you are logged in.
| | 00:38 | In particular, there is this whole bar
of settings down below the video.
| | 00:42 | We are going to look at each of these,
but for right now I just want to deal
| | 00:46 | with the first one, Info and Settings.
| | 00:49 | Once I click Info and Settings, I get
a bunch of statistics about my video,
| | 00:54 | choice of thumbnail and also the basic info or metadata
that we added when we first uploaded the video.
| | 01:01 | All of this still looks good to me,
so no changes here. We are going to
| | 01:05 | click over to Advanced Settings, and as you
can see I have a few different settings here.
| | 01:11 | I can Allow or Disallow comments,
Allow users to vote on those comments,
| | 01:17 | Allow or disallow Users to view ratings
and also Allow Video Responses.
| | 01:23 | In the case of comments and video responses,
I can make them be approved or just
| | 01:29 | pass them through once users make them.
| | 01:31 | I this case I think I want to disallow comments
and also not let users see ratings.
| | 01:38 | Let's go ahead and disable video responses as well.
| | 01:42 | The rest of advance settings has information
about Licensing, Captions, you can
| | 01:47 | Allow or Disallow Embedding and also
decide to Notify your subscribers when the
| | 01:53 | video is uploaded, you can Add a Location,
Record Date and if you are working with 3D,
| | 01:59 | there are some additional preferences.
| | 02:02 | All I want to change is up here in comments and
responses, so let's go ahead and save those changes.
| | 02:08 | I want to quickly return to my video.
| | 02:12 | Now this still looks a little different
because I am logged in, but if you
| | 02:16 | scroll down you can see that comments
have in fact been disabled for this video.
| | 02:22 | It's pretty straightforward to change
settings once the video is uploaded.
| | 02:27 | It's basically the same choices you have
on initial upload, but you can get in,
| | 02:31 | make changes and save those changes,
as long as you're logged in.
| | Collapse this transcript |
| Embedding YouTube videos| 00:00 | We've talked about YouTube being an
ideal platform for sharing video, and we've
| | 00:05 | talked about its extensibility, the ability
to play well with others and share.
| | 00:11 | At the core of that extensibility is embedding,
taking a YouTube video and
| | 00:17 | placing it on your own website or blog.
| | 00:20 | Let's look at how this is done.
| | 00:22 | I happen to be logged in, but that's not even
necessary for what I am going to show you.
| | 00:27 | Also, this video was not originally posted by me.
| | 00:31 | Any video that allows embedding
can be embedded on your website.
| | 00:36 | Down next to About are our Share options,
let's go ahead and click that and
| | 00:40 | scroll down so we can see the options.
| | 00:43 | Here I have Share to just send a link,
but I also have Embed.
| | 00:48 | Here we have what's called our Embed Code.
| | 00:52 | I can copy and paste this code, but I can
also make certain adjustments before I do.
| | 00:59 | If I want it to appear larger, I have several different
options for size as well as a Custom size.
| | 01:05 | I am going to go one notch bigger and
you'll see how my embed code was updated.
| | 01:11 | If I don't want to Show suggested videos
at the end, I can uncheck that.
| | 01:16 | I also have options that have to do
with security and privacy, and finally
| | 01:21 | I've Use old embed code.
| | 01:24 | Whenever you see that it has to do
with flash versus HTML5.
| | 01:30 | Old embed code would usually be a Flash
embed or as now we are working with an
| | 01:35 | iframe HTML5 embed, which will be perfect for us.
| | 01:38 | So that's all the adjustments I want to make
and then I just want to copy all
| | 01:43 | of this code and I am going to paste it into my website.
| | 01:46 | Now that it's copied I want to move over
to Dreamweaver where I have been
| | 01:50 | working on a very simple website.
| | 01:53 | Here we are in Dreamweaver, and obviously
the website is not very sophisticated,
| | 01:57 | but it lets us look at nice clean code
and see how it all works out.
| | 02:01 | I want my video to appear underneath
this headline, but really you can paste
| | 02:06 | anywhere within the body of the web page,
that's between the body and close body tag.
| | 02:11 | So I am going to go ahead and Paste and
now you see I've added my iframe and if
| | 02:16 | I Refresh the preview, I see what my
YouTube video is going to look like.
| | 02:22 | Now it's just a rectangle, because it won't play
the video inside the Dreamweaver interface.
| | 02:28 | To see that, we need to save and preview.
So I'm going to Save to the Desktop,
| | 02:36 | and then I am going to Preview that page in Safari.
| | 02:41 | (video playing)
| | 02:51 | As you can see, I now have a working YouTube
video embedded within my simple web page.
| | 02:57 | If I upload this web page there's no need
to upload the video, it's already being
| | 03:01 | hosted by YouTube, so the coding
we've done will work whether the page is
| | 03:06 | online, offline, or on any individual URL.
| | 03:10 | This same technique will also work if
you're a blogger using software like
| | 03:14 | WordPress, or Blogger, you just need to
go to the window where you type actual
| | 03:19 | HTML code, and paste your embed code, and it
will work very similar to this, only on your blog.
| | 03:25 | So that's all there is to embedding.
| | 03:28 | Really it becomes more special when you
dress up the web page around it and you
| | 03:33 | select or curate the YouTube videos
that you're going to use.
| | Collapse this transcript |
| Creating and customizing a YouTube channel| 00:00 | The word channel has been used to mean a lot of things.
| | 00:03 | It used to just be a television channel,
but today almost anything we can click
| | 00:08 | on and find content behind it
is sometimes called a channel.
| | 00:12 | In fact, when we started uploading videos
to YouTube under our Google ID,
| | 00:19 | we automatically created a channel
with the same name as that log in.
| | 00:23 | I want to look at customizing that channel
and the different choices that we have.
| | 00:28 | I am on the YouTube Homepage and I am
logged in, which is going to go to be important.
| | 00:34 | To get to our channel, I want to click
our username here, and then I want to
| | 00:38 | View channel, and you can see the name of
the channel is exactly the same as my username.
| | 00:44 | Here I am on the channel the way it's
seen by others, but I actually want to go
| | 00:49 | right here to Channel Settings and adjust the look of it.
| | 00:53 | Now there's not a whole lot of choices here,
but you can make a difference to
| | 00:57 | the appearance of your channel
and the exact way that it works.
| | 01:01 | So for appearance I can control the background,
I can upload a file, which will
| | 01:06 | sit in the background and tile, or I can
choose a color through the Color Picker
| | 01:10 | or I can actually enter a hexadecimal color value.
| | 01:14 | I think I am just going to choose a light purple.
| | 01:18 | You can see already that my channel has
been updated with my purple color, and
| | 01:22 | now I am going to move across to these other two tabs.
| | 01:26 | You can see here that I can add a description
for my entire channel, and I can
| | 01:31 | also add Tags, which will be tags for
the entire channel to be more searchable.
| | 01:36 | Here is the URL for my Channel, and if
I want I can actually customize this and
| | 01:43 | give it a better, more memorable name
than all of this alphabet soup.
| | 01:48 | Finally, I can designate exactly what the user sees
when they come to my channel,
| | 01:53 | as well as what activities are displayed.
| | 01:57 | So here I can set the Default either to be
the Feed, the Featured Tab, or the Uploads.
| | 02:05 | Feed will always be the most recent video first,
and the others will order them
| | 02:10 | in a different way based on our Featured Tab,
or based on our Uploads.
| | 02:14 | These are all tabs across the top of the channel
and this is only what we come to first.
| | 02:20 | I really like to go to the Feed and I'll go ahead
and check these users immediately to the feed.
| | 02:27 | I think that's what's most familiar to most users.
| | 02:30 | Finally, I can allow comments, display automatically,
or have them approved,
| | 02:36 | and I can decide exactly which of my activities
are displayed to people coming to my channel.
| | 02:42 | That's all there is to it.
| | 02:44 | When your done make sure to click Done Editing,
and you can see any of the
| | 02:49 | changes that we executed live on our channel.
| | 02:53 | That's all there is to customizing your channel.
| | 02:55 | Not a whole lot of options, but I recommend
that if you're putting a lot of
| | 02:59 | content up, you go ahead and take advantage
of making your channel look unique to you.
| | Collapse this transcript |
| Using YouTube with social networks| 00:00 | One of the great things about YouTube is
its tight integration with social networks.
| | 00:06 | As you can see we're on Facebook
and I want to get into posting a YouTube
| | 00:10 | video here on my Facebook page, as well as seeing
how it integrates with other social network sites.
| | 00:17 | In order to post here, I need
the URL link to my YouTube page.
| | 00:21 | So I want to pop over to YouTube
and also look at some other details there, and
| | 00:26 | then come back and actually post this video.
| | 00:28 | Here I am on a YouTube video page.
You can see that I am logged in and that
| | 00:34 | this is my video, but that's not even necessary,
because what I'm about to show you
| | 00:38 | works for posting other people's videos
from YouTube on to your social networks as well.
| | 00:44 | If you scroll down and click on the Share button,
you can see a lot of choices for sharing.
| | 00:50 | We've looked at some of these before,
but let's look again at all of the features,
| | 00:54 | all of the social network integration.
| | 00:58 | We've seen this before, but if you click
Share to Facebook, if you've already
| | 01:02 | connected your accounts and we have,
you can go ahead and share the video right
| | 01:08 | from inside the YouTube interface.
| | 01:10 | I want to do it from the Facebook side
so let's cancel that.
| | 01:13 | You're going to have similar choices
for Twitter, Google and so on.
| | 01:19 | Just remember, you can post to your social networks
from inside YouTube if you've linked the accounts.
| | 01:26 | If you haven't link the accounts you can post
to your social networks by copying the URL.
| | 01:32 | So there's a shortened URL here in the Share box,
it's a shortening of the URL up here.
| | 01:38 | So I am going to go ahead and copy the
full URL and then I am going to take us
| | 01:44 | back to Facebook to make the actual post.
| | 01:47 | So if I copy my URL here Facebook
finds the right page and it gives me a
| | 01:53 | thumbnail and some metadata information for my post.
| | 01:58 | Once it's found that page you actually
don't need the link to appear in
| | 02:02 | the Comment box, you can delete it
and just write something that's actually a comment.
| | 02:07 | So now we have a comment and a YouTube URL
and we can go ahead and make our post.
| | 02:16 | We've posted a YouTube video and if I click it
will play right inside the Facebook interface.
| | 02:23 | (video playing)
| | 02:27 | So we have an embedded YouTube video
and built in are our metadata that we
| | 02:32 | typed in and this link will always take us to
the specific page where our video is on YouTube.
| | 02:40 | Before we're done I want to show
you how this works on Google+ also.
| | 02:44 | So here I am on my Google+ page.
| | 02:47 | There's a very good integration between
Google+ and YouTube, so I could
| | 02:51 | easily do this from inside YouTube, but the same thing
I just did in Facebook also works here.
| | 02:57 | Paste the URL, Google+ finds the video, I can add
my comment, and then Share the post.
| | 03:08 | It looks slightly different, but it's the same basic idea.
| | 03:11 | I have my comment, I have my video,
and I have some of my metadata that was
| | 03:16 | included when I originally posted the video.
| | 03:19 | I think integration with social networks
is really at the heart of YouTube.
| | 03:24 | It's clear that YouTube wants to be a platform
and a utility that shares well with others
| | 03:29 | is completely extensible in our
entire social media ecosystem.
| | Collapse this transcript |
|
|
8. Doing More with YouTube VideosEnhancing video| 00:00 | Enhancements are relatively new feature in YouTube.
| | 00:04 | I want to show you how they work,
but I also want to note that these are things
| | 00:09 | that can also be done in an editing program
and might be better done in an
| | 00:13 | editing program, but let's take a look.
| | 00:15 | I am here at a video that I uploaded
and I'm signed in, so I have my bar here
| | 00:21 | with all of my different settings.
| | 00:23 | I want to go to the second one,
the magic wand called Enhancements.
| | 00:29 | Here you can see the Enhancements interface
and you can see that I have a number of controls here.
| | 00:36 | I can use Auto-fix to automatically
change the color and contrast;
| | 00:42 | I can also go for lighting and color
and manually fix these things.
| | 00:47 | So for instance, increase Contrast
or increase Saturation.
| | 00:54 | Now as I said, these are tools that are
also available in most nonlinear editors
| | 01:00 | and they're going to be available
in a more sophisticated way.
| | 01:04 | So if you have just uploaded say from
your phone and you want to make these
| | 01:07 | adjustments in YouTube that makes sense,
but if you've actually edited your
| | 01:11 | video I'm not sure why you would need the tools here.
| | 01:15 | We also have the option to Stabilize,
and again there's going to be more
| | 01:19 | sophisticated tools for that, but an
iPhone video could use some stabilization.
| | 01:25 | And then we have a number of options to
stylize our video. And you can see that
| | 01:30 | these can be some really fun effects,
but you may consider using a dedicated
| | 01:34 | effects program, and as you go down
there's more and more of them.
| | 01:39 | So there you have enhancements in YouTube.
| | 01:43 | I would suggest you play with this and have some fun.
| | Collapse this transcript |
| Replacing audio| 00:00 | Now that we've looked at enhancements,
I want to continue down all of our
| | 00:05 | choices here and look at audio.
| | 00:08 | I'm not that fond of enhancements,
which are basically tools that are found in a
| | 00:12 | nonlinear editor and I think can
usually be better done there.
| | 00:16 | Audio on the other hand can be extremely convenient,
especially in a situation like this.
| | 00:23 | Notice that our snowboarding video lacks audio
in a lot of places, but then some
| | 00:29 | places we have audio that feels a little ragged or uneven.
| | 00:36 | For a situation like this, swapping the audio
is very useful. You see that we
| | 00:42 | have a whole list of suggested audio tracks
but there's really over 150,000 to choose from.
| | 00:48 | Let's listen to one and see if it's a good fit.
| | 00:52 | (video playing)
| | 01:03 | It's a lot better, right?
| | 01:05 | We also have the option of repositioning the audio,
| | 01:08 | So if we want it to start a little sooner or later,
you can make that first shot in silence.
| | 01:17 | (video playing)
| | 01:21 | Actually I get better the first way.
| | 01:23 | (video playing)
| | 01:28 | You can spend a lot more time here searching
for different audio tracks on YouTube.
| | 01:32 | You can also look at different styles and so on.
| | 01:37 | When you're happy with what you have in
your new audio track, go ahead and save
| | 01:42 | the video and it will permanently be added.
| | 01:46 | We won't actually be able to hear our
new audio until the processing is finished.
| | 01:50 | As YouTube is suggesting, we can come
back in a little while to see those changes.
| | 01:55 | Overall, I think the audio feature is
particularly useful, especially if you're
| | 02:00 | uploading things directly from the field
or you've got some music involved
| | 02:05 | that's copyrighted and you need to replace it,
the build-in audio functionality in
| | 02:09 | YouTube can be really useful.
| | Collapse this transcript |
| Using annotations| 00:00 | Annotations are YouTube's word for the
types of notes and links that you can put
| | 00:06 | up over a moving video.
| | 00:08 | This can be used for sort of a pop-up video effect,
| | 00:12 | it can also be used to create links
that happen in time with your video.
| | 00:16 | There is one catch here, which is that
all the links have to remain inside YouTube.
| | 00:21 | Ao you can link to other videos, playlists or channels,
| | 00:26 | but you can't link offsite to your own URL.
Let's see how this works.
| | 00:32 | As you can see, I'm on a video page
and it's a video that I uploaded and I'm logged in,
| | 00:36 | so you have all of the controls
down here on the Settings bar.
| | 00:41 | In particular, I want to go to the Annotations menu.
| | 00:45 | (video playing)
| | 00:47 | So this is what our annotations interface looks like, and
you can add annotations here, there are several types.
| | 00:55 | Now all of these are fairly similar;
they look a little different and some have
| | 01:00 | links and some don't, so let's look at a note first.
| | 01:05 | Here you can see that you can enter a text
in your note and you can size and
| | 01:10 | position it wherever you want.
| | 01:13 | Also annotations always exist in time,
they have a beginning and an end.
| | 01:19 | So if you want this to be a little bit longer,
you pump up how long it's there.
| | 01:24 | Let me play this back, so you get the idea
and then I'll add a link.
| | 01:28 | (video playing)
| | 01:34 | There you see what it's basically going to look like,
and you see that I'm still editing my same annotation.
| | 01:40 | So if I want to add a link here, I can do so,
but remember, we have to stay
| | 01:44 | within YouTube, so our options are fairly limited.
| | 01:49 | Google+ is technically outside YouTube,
but it's still within the Google family.
| | 01:54 | I've already copied a link to another
YouTube video that's the same snowboarder
| | 01:58 | doing a jump, so I'll go ahead and put it in there.
| | 02:01 | I can change when I want to start the new linked video.
| | 02:05 | That's where the new video is going to start
and I can choose to open it in a new window,
| | 02:09 | but I'm not going to do either of those things right now.
| | 02:13 | When you're done you can publish your annotation.
| | 02:18 | Now you see that my link is included there
and I just want to show you a few
| | 02:23 | more things, but then we'll go back to the
video with annotations and we'll test these links.
| | 02:28 | I wanted to show you that most of these
are just variations on the same; so a
| | 02:32 | spotlight is just a box that lets you
put another word in, also create color.
| | 02:40 | So if I want, I can position this around
an object and it's going to work like that.
| | 02:46 | We can also add a link on this one and so on.
| | 02:50 | As you go through these, they're
really just variations on a theme.
| | 02:53 | Speech Bubble looks a little different.
Title is a Title, but it does not have a link associated with it.
| | 03:00 | We can put that out of the way,
we can start it at the very beginning,
| | 03:07 | make it last for as long as we want.
| | 03:10 | I have just been messing around here,
but let's go ahead and publish this, and
| | 03:14 | we can see our annotations even if they're not beautiful.
| | 03:18 | (video playing)
| | 03:23 | Kind of fun, we could obviously do more work
perfecting this, let's go ahead and test our link.
| | 03:28 | (video playing)
| | 03:34 | Just as I expected;
| | 03:35 | that link will let us go to the video, but nowhere else.
| | 03:39 | So there you have annotations.
| | 03:41 | I think these are fun to play around with.
| | 03:43 | I think you can do some innovative things,
but I also see the limitation of
| | 03:47 | having to stay within YouTube as a
pretty serious limitation, making it
| | 03:52 | difficult to do anything very sophisticated,
because you're sort of stuck in this environment.
| | 03:57 | I encourage you to experiment.
| | Collapse this transcript |
| Adding captions and subtitles| 00:00 | You may have noticed that most YouTube videos
have a small button marked CC that's for Closed Captioning.
| | 00:08 | Closed Captioning is the subtitles that
appear at the bottom on the screen,
| | 00:13 | so that people that are hard of
hearing can know what's being said;
| | 00:16 | I'm going to go ahead and turn them on.
| | 00:19 | Now if I play back, take a look.
| | 00:31 | (video playing)
| | 00:32 | As you can see, I now have these captions
or subtitles, but they're not perfect
| | 00:37 | it's not higher olive oil its Ojai Olive Oil.
| | 00:42 | Also, these little marks here, they tell me
that this is a transcription that was
| | 00:47 | done by the computer based on the audio.
| | 00:49 | So this is what captions look like from
the user's point of view, but of course,
| | 00:54 | this is a video that we've created, and
because we're logged in we have all of
| | 00:59 | the controls on the settings bar here,
and I want to go to the Closed Caption
| | 01:03 | control to see what kind of adjustments we can make.
| | 01:07 | Here I am in the captions interface
and you see I have a couple choices over here.
| | 01:11 | I can Upload a caption file or transcript
and I can also look at the
| | 01:17 | Automatic captions that were generated by YouTube.
| | 01:20 | Here you can see my automatic captions
and I can go ahead and click into any of
| | 01:25 | these and start making corrections.
| | 01:29 | That's a good choice, but there's actually one
I like a little bit better, which
| | 01:33 | is to Download this file make my corrections
and then upload it as the final file.
| | 01:39 | So let me show you how that works. There we go.
| | 01:43 | I have downloaded to my Downloads folder
and text edit has automatically opened
| | 01:48 | up this simple text file.
| | 01:51 | Now I can go through and pretty simply
start to correct both content errors and
| | 01:56 | grammatical errors, such as the capitalizations.
| | 02:00 | His name is Tom Mueller not Miller, and of course,
we're at the Ojai Olive Oil farm.
| | 02:11 | I'm not going to every single one of these,
| | 02:13 | I just want to give you the idea.
| | 02:15 | Once you're done making these corrections,
I like to save this file under a
| | 02:20 | different name to not get confused,
let's use our desktop and I'll go ahead and
| | 02:27 | call this CORRECTED. Now back in
YouTube I can cancel my edits here, and now
| | 02:37 | I can just upload the transcription that I edited.
| | 02:40 | I don't want that one, that's the old one.
| | 02:44 | I want to go the Desktop, that's
the one I want with my corrections.
| | 02:48 | This is in English and I'll go ahead and call this
CORRECTED, so we know the difference and Upload.
| | 02:58 | Now you see that I have both the English
corrected version and the automatic
| | 03:03 | captions, and the corrections I made will be here.
| | 03:07 | Now I want to go ahead and say Done,
and if I go back to my video, we should be
| | 03:12 | able to see the finished product.
| | 03:15 | (video playing)
| | 03:23 | Now obviously we have some more work to
get all of the corrections, but here you
| | 03:28 | see the process of downloading the file,
making the corrections and then
| | 03:32 | uploading your corrected file.
| | 03:34 | I like that workflow, because I find it to be
the best of both worlds.
| | 03:38 | We can harness YouTube to do the
initial transcription and then download it to
| | 03:43 | do the part that humans are good at,
which is making the corrections.
| | Collapse this transcript |
| Deleting and managing videos on YouTube| 00:00 | Video Manager in YouTube is a great tool
to delete your videos, check on their details,
| | 00:06 | and basically have an overview of all of your videos.
| | 00:10 | Let's see how it works.
| | 00:12 | I'm logged into YouTube and I am on the list of my videos.
| | 00:17 | You can see that there's a button on
the top right for Video Manager
| | 00:20 | and I am going to go ahead and click it.
| | 00:22 | Now we are in the Video Manager and as
you can see, our list is similar, but we
| | 00:27 | have a lot more information and a lot more choices.
| | 00:31 | First, on the right, we can organize our videos
in different ways, and Newest,
| | 00:35 | Most viewed, or just look at Public Unlisted, or Private.
| | 00:39 | I'm going to leave it as Newest for the moment,
but you can experiment with these.
| | 00:44 | We can also do a list mode, or a thumbnail mode.
| | 00:47 | When given this choice, I always like a list mode.
| | 00:50 | If we look at each individual video,
you can see an overview of statistics;
| | 00:55 | you can see whether the video is Public
or Private, and when it was Published.
| | 01:00 | You can get a shortcut to editing your video,
and all of the enhancements
| | 01:04 | choices that are also available on
the video page when you're logged in.
| | 01:10 | If you haven't made any major enhancements
to your video, you also have a choice
| | 01:14 | to Download MP4 file, which can be really
valuable if you need to get a master
| | 01:19 | file of your video, and you've somehow misplaced it.
| | 01:22 | As you look at the details, you can see
that they're slightly different on different videos.
| | 01:26 | So I can see HD, Close-Captioning.
| | 01:29 | in this case I've added a music through Audio swap.
| | 01:33 | In general, you can see how the video manager
is a way to get an overview of all of your videos.
| | 01:40 | Up here I've various actions that are activated
only once I check a video.
| | 01:44 | So now that I've isolated a video, I have all
of these choices to change its
| | 01:49 | status, including deleting it, that's actually my goal,
is to delete thisFarm to table video.
| | 01:55 | So I'm going to go ahead and do that.
| | 01:57 | Of course, we want to ask if we are sure,
if we would hit Delete a video accidentally, so Yes.
| | 02:03 | Additionally, once something is checked
you can add it to a Playlist, and you can add Tags to it.
| | 02:11 | The Video Manager is a great tool to
get an overview of your videos, and
| | 02:16 | quickly make changes to their metadata,
status, and if you need to, actually delete videos.
| | Collapse this transcript |
| Getting started with analytics| 00:00 | I want to talk about analytics, that's
the word the Google uses for the access
| | 00:05 | it gives you to all of the statistics
about the performance of your video.
| | 00:11 | You'll understand better if I show you what I mean.
| | 00:13 | You'll notice that I am on the YouTube Homepage,
and I'm actually logged in as a
| | 00:19 | friend of mine who gets enough traffic
over enough time to really see some
| | 00:22 | numbers come up for his traffic analytics.
Let's take a look.
| | 00:27 | Next to the Upload button, there is a
small drop-down menu, there is a shortcut
| | 00:31 | to the Video Manager, but also to the Analytics tab.
| | 00:35 | Go ahead and click Analytics.
| | 00:36 | There is a lot going on here,
so I want to walk through it slowly.
| | 00:42 | Just to remember that if you have
don't have lot of traffic on your site;
| | 00:46 | some of your reports may seem incomplete.
| | 00:49 | So first, I want you notice that this is the
Overview Analytics page, and these
| | 00:54 | are really top line numbers, and we're
able to drill deeper into many of them.
| | 00:59 | So our main sections are Performance,
Engagement, our Top 10 videos, and that's
| | 01:07 | because these are Analytics for the entire channel.
| | 01:11 | Demographics are things like the Geographic location
where people are watching from,
| | 01:16 | and their Gender, and also Discovery,
where are people finding our YouTube videos.
| | 01:24 | Playback Location is how they're actually playing it,
whether it's Embedded on
| | 01:28 | the YouTube watch page, or on the Mobile device.
| | 01:31 | And finally, where are they coming from,
where they finding these links, is it a
| | 01:36 | referral from within YouTube, an outside referral, and so on.
| | 01:39 | So this is the overview, but you have some
important choices up top here.
| | 01:46 | Right now we're looking at statistics
for the entire channel, but I can also
| | 01:51 | limit my analytics to a specific video
by clicking in this box.
| | 01:55 | I can search for my videos, or I get a dropdown list
of some of the videos that I've posted recently.
| | 02:02 | So if I want to see the performance
for the Little Web Show, I click here.
| | 02:07 | So now you see that I've limited my statistics
to just this particular video; Little Web Show.
| | 02:16 | I can also narrow and expand my report based on time,
so this is only the Last 30 days.
| | 02:23 | I can do This year, Last year, or 365 days
from this day or the Lifetime of the video.
| | 02:32 | Lifetime will always give me the largest statistics;
| | 02:34 | because that's the whole time it's been up on the site.
| | 02:37 | So that's how you limit your reports,
but I also want to drill deeper,
| | 02:41 | because this is just the Overview and there's
more information in each one of these areas.
| | 02:46 | You can see that each one of these Overview
graphs is clickable, but down the
| | 02:51 | side, there are also a lot of your detailed reports.
| | 02:53 | So I'm going to skip Earnings reports for moment
and come back to that in a different movie.
| | 02:59 | Let's look at the different reports that we have
under Views reports and then we'll do Engagement reports.
| | 03:06 | So Views is a detail of how many times my video is loaded,
notice that all of my filtering has been maintained.
| | 03:16 | So I am still looking at Little Web Show
for the Lifetime of the video.
| | 03:22 | If I remove the Filter, I'll go back
to looking at the Full channel.
| | 03:27 | So that graph is Lifetime for my
Full Channel, and all of the Views.
| | 03:32 | You'll notice that I can look at a Line chart
where I can also see a Map for
| | 03:37 | geographical information, not unexpectedly,
the dark blue is the United States
| | 03:42 | where I get most of my hits, but I do
have light blue throughout the map and I
| | 03:47 | can roll over and see how many Views
I get in different countries. Almost 2000
| | 03:52 | people have viewed videos on my
channel in India, over 1600 in Australia.
| | 03:59 | Scrolling down some more, I can see a
list out based on Geography, based on
| | 04:05 | specific Videos within my channel or based
on Date, each one of these reports is
| | 04:12 | based primarily on the Views.
| | 04:15 | Just remember nothing goes away in Analytics.
| | 04:19 | So when we switch over to our Views Detail,
don't forget that we are still for
| | 04:24 | instance on Lifetime, and if we want to see the
last 30 days everything is going to change a lot.
| | 04:31 | So that's my Full Channel only for the Last 30 days;
over 5000 Views within 30 days, not bad at all.
| | 04:39 | Let's look at the Demographics detail.
| | 04:41 | Here you see that Demographics is focused on
the actual types of people that are watching.
| | 04:49 | Here I have a breakdown between Male
and Female, and obviously All shows me both,
| | 04:54 | but I can also look at just my Male users
or just my Female users, and
| | 05:01 | then I have Age as cross reference by Location.
| | 05:06 | If I open this up to a little more time, we'll probably
see some international hits as well, there we go.
| | 05:12 | Location as cross referenced by age. So
I think you see the idea of Demographics
| | 05:18 | that's who is watching our video,
to the extent that YouTube knows.
| | 05:23 | Next look at Playback locations, and
in this case we're not talking about
| | 05:28 | geographic locations, but actually the technical
location where is someone watching the video.
| | 05:34 | So that would be are they watching on
YouTube page, or Mobile device or etcetera.
| | 05:40 | You can see that overwhelmingly, people
are watching my videos on their YouTube page,
| | 05:44 | Mobile is just 10%, and Embedded
in another website is also a similar 10%.
| | 05:52 | Don't forget that I also have the filters up here.
| | 05:55 | Currently, I'm looking at the performance
of my Full Channel, but I can search
| | 05:59 | for Specific video, or limit the time range.
| | 06:03 | I also I have a choice here that let's me
adjust my graph, based on all of the
| | 06:08 | Daily stats, (7 day totals), (30 day totals),
Weekly or Monthly stats.
| | 06:13 | Basically when you move to Weekly
or Monthly, anything but Daily, you
| | 06:18 | effectively put an average in there,
and you won't see as many peaks.
| | 06:22 | So remember about Playback locations,
we're not talking about physical geography,
| | 06:26 | but in fact, what device or where on the Internet
someone is viewing our videos.
| | 06:33 | Let's look at Traffic sources now.
| | 06:36 | Traffic source is about where our traffic is coming from.
| | 06:41 | So you see that YouTube search is 30%;
| | 06:44 | YouTube Suggestions are 17%, and so on.
External websites,
| | 06:51 | that is links coming in from other websites,
not YouTube is about 12% of our Traffic.
| | 06:57 | Again, all of the things that we've
talked about apply, so currently we're
| | 07:01 | looking at the Last 365 days, the Whole
Channel, and a graph based on Daily stats.
| | 07:08 | Every one of these is interactive if you change them.
| | 07:12 | So if I add a specific video, everything
is going to adjust, obviously this
| | 07:18 | video was only put up recently.
| | 07:20 | So a lot of our 365 days are being wasted,
it's going to make a better graph if
| | 07:25 | I move it to Last 30 days.
| | 07:28 | This is complex, but it's all very logical
once you know how it works.
| | 07:33 | Audience retention is one of the most
interesting categories in Analytics.
| | 07:39 | First of all, remember that
I left a specific video on, it's Ask Justin.
| | 07:45 | So that started playing automatically,
and there's a reason for that.
| | 07:50 | What retention is telling us is where
people stop watching our video.
| | 07:55 | Now don't be shocked by this, this is the nature
of online video, people click off after a certain time.
| | 08:03 | You can see that we've got a lot of fall off
in the first minute, and then
| | 08:07 | people who stick with us over a minute;
a lot of them stay almost still the end.
| | 08:12 | This is what's called Absolute Audience Retention.
| | 08:16 | You started 100% and everyone drops off.
In fact, an 18 minute video with 17 or 15%
| | 08:23 | of the people still watching is
considered darn good on the Internet.
| | 08:28 | You can also switch to what's called
Relative Audience Retention, and that's a
| | 08:33 | way to factor in, the way people really watch web videos.
| | 08:36 | So while Absolute is only comparing
your users to your users, it's Absolute.
| | 08:43 | Relative takes into account the average time
that people spend on YouTube videos across the site.
| | 08:49 | So you can see that we are a little below average
in terms of people falling
| | 08:54 | off in the first 5 minutes, but after
we get past 8 minutes, we're actually
| | 08:59 | doing better than most videos that are that long.
| | 09:03 | That is more people are sticking with us
from the 8 to 11 minute period, than
| | 09:08 | the average across other videos
that also reach that length on YouTube.
| | 09:13 | Spend some time with Audience Retention,
it's certainly one of the most
| | 09:17 | interesting pieces of Analytics available,
and the reason we have the video here,
| | 09:21 | is because you can actually see if there's
something specific where people are turning off.
| | 09:27 | Did someone get confused, or offended at
that about one part, do you have a big drop-off?
| | 09:31 | That's how audience retention is designed.
| | 09:35 | Quickly, I want to go through the Engagement reports.
| | 09:38 | These are solely limited to the way
that people interact with your videos.
| | 09:43 | So it's going to be pretty straightforward how they work.
| | 09:45 | Let's go to Subscribers, and I want to switch back
to the whole Channel as well
| | 09:50 | as the Lifetime, so we get the maximum amount of data.
| | 09:57 | So very simply we have a graph of people
subscribing to our Channel, and again,
| | 10:03 | we can split them up by the Source,
that is, where they are coming from.
| | 10:09 | Geography, that is where they physically live,
or Date, when did they actually subscribe?
| | 10:16 | Each one of the Engagement reports is going to be
very similar, because they're based on interactions.
| | 10:23 | In this case, I can see when I was
Liked or Disliked, and break it out by a
| | 10:28 | specific Video, because remember, I'm still
on the whole Channel by Geography or Date.
| | 10:34 | Same thing with Favorites, when did I favorited,
what Video I favorited,
| | 10:40 | what was the Geography and what was the Date.
Comments; you can see the similarity here.
| | 10:48 | Sharing; when did other people share my videos,
and Annotations;
| | 10:53 | that the links that I put on top of my video
and whether or not they were clicked?
| | 10:59 | So I think you can see that Engagement reports are special.
| | 11:03 | It's not about watching the video itself,
but about the way people interacted with it.
| | 11:08 | Big data is a mixed blessing, lots of information,
but many challenges for interpretation.
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| Setting up monetization| 00:00 | Monetizing your YouTube videos, also
known as becoming a YouTube partner,
| | 00:07 | is the process of making your videos available
for other parties to advertise their products and services.
| | 00:14 | We've all seen these ads, but now is
the time to figure out if your content is
| | 00:20 | valid to actually host ads,
and become a profit center for you.
| | 00:25 | There's going to be a lot of factors here,
as to whether or you can do this with
| | 00:29 | your content, and then, if you will really make money,
but this is the beginning
| | 00:34 | of that process called Monetization.
| | 00:36 | I'm here on the YouTube Homepage.
I'm logged in and you can see my username here,
| | 00:43 | but this account has never had Monetization turned on.
| | 00:47 | If you've previously gone through the steps,
things will definitely look different to you.
| | 00:53 | Let's start by going to our Video Manager
on the dropdown by the Upload button.
| | 00:59 | From here I need to go to Channel Settings
and you can see there's a button to Enable Monetization.
| | 01:07 | There's going to be a lot of caveats along the way,
particularly with the types of videos that can be monetized.
| | 01:14 | In particular, if you've used copyrighted music
or anything that doesn't belong
| | 01:19 | to you, that absolutely cannot be monetized on YouTube.
| | 01:23 | There's a lot more under Learn more,
but we'll catch a lot of the details along the way.
| | 01:28 | Go ahead and click Enable,
but only if you're really ready to do this,
| | 01:32 | if not, you might just want to watch.
| | 01:35 | Again, there are a lot of guidelines and
information and I encourage you to read it all,
| | 01:39 | but the bottom line here is that anything
that uses copyright material
| | 01:44 | or is it all inappropriate by YouTube standards,
will not be monetized.
| | 01:50 | If you're ready, go ahead and Enable My Account.
| | 01:54 | You see that there's a new level of terms
and services here about Monetization.
| | 01:58 | You want to read all of the Terms and
Services, because you're making an actual
| | 02:02 | contract with Google, and the two others are important.
| | 02:07 | You're signing that you're not allowed to game the system.
| | 02:11 | What doesn't want is for you to put ads
on your videos, and then spend all day
| | 02:16 | clicking your own ads trying to make money;
they really try to avoid that.
| | 02:20 | Second, you're promising to not do
the things I just said, to not apply for
| | 02:26 | Monetization on anything that you
don't actually own and control.
| | 02:31 | Once you Accept the terms, we're on our why.
| | 02:34 | These are default choices for your new
Monetized account, you'll have the same
| | 02:39 | choices for every individual video,
but I do want to describe what they mean.
| | 02:44 | Overlay ads appear over the top of your video.
| | 02:48 | TrueView in-stream ads are only activated
when someone clicks them.
| | 02:53 | So they will see an overview with a link,
but the advertiser only gets paid if that link gets clicked.
| | 03:00 | Product placement is what actual products
appear in the body of your video and
| | 03:06 | you're able to actually make money for
them appearing there. And then Display
| | 03:11 | ads those are the small YouTube ads
that we're used to, are shown by default.
| | 03:16 | Again, this is the default for your whole new account;
| | 03:19 | you can change these parameters for every individual video.
| | 03:24 | Here are instructions for monetizing individual videos.
| | 03:28 | We're going to do that in a separate movie.
| | 03:31 | You can see that the Monetization process has now started.
| | 03:35 | I now have a new indicator as to whether
a video has been monetized, and I see
| | 03:41 | that a number of my videos have already
been approved for monetization.
| | 03:46 | That means that I've become a YouTube partner.
| | 03:50 | We're going to look more at the choices
on individual videos in a bit, but for
| | 03:55 | now I need to tell you one more important step,
if you're going to actually get paid for these ads.
| | 04:01 | First of all, you won't get paid for anything
until you hit a $100 in income.
| | 04:06 | Up to a $100 Google just holds that
money waiting to hit the threshold.
| | 04:11 | But if you hit $100 it's important that you link
your account to an AdSense account;
| | 04:17 | that's how Google actually pays you.
| | 04:21 | AdSense Google's general account for
advertising on your web pages you can
| | 04:27 | think of Monetized YouTube videos as
sort of a subset of AdSense, which would
| | 04:33 | include all of the other types of ads
you're able to get through Google.
| | 04:37 | So those would be display ads and text ads
that actually appear on your web page or blog.
| | 04:44 | These are all related by Google under
the umbrella of AdSense and the AdSense
| | 04:49 | account is how you actually get paid.
| | 04:51 | Let me show you how to set that up.
We have to return to Channel Setting,
| | 04:56 | Monetization, click on, How will I be paid?
| | 05:02 | And now you see a link for Associate an AdSense
account to your YouTube account in order to be paid.
| | 05:09 | That's what I just explained, but you
have to go through this process if you
| | 05:12 | ever want to get those ad dollars.
| | 05:16 | You'll have a choice on the next page,
either to link your account to an
| | 05:20 | existing AdSense account if you have one,
or to create a new AdSense account from inside YouTube.
| | 05:28 | As you can see, these are all of the requirements
to actually receive money;
| | 05:34 | you need a Google account and be over 18 years of age.
What we just did,
| | 05:38 | which is Monetize our content and you'll also
need a physical address for them to pay you.
| | 05:43 | There are also a number of warnings that
once you make this account, it's permanent.
| | 05:47 | So on the off chance that you're not
logged in as the right person, you want to
| | 05:51 | make sure that you're setting this up properly.
| | 05:53 | So Yes, I'm a uses account for a new AdSense account.
| | 05:58 | Now we're just confirming that the
ads that we're displaying are off of our
| | 06:02 | YouTube channel and we're also confirming
our main language for those ads.
| | 06:07 | We're going to confirm that we've read
the Program Policies, and of course, it's
| | 06:11 | a good idea to click and actually read
them, and then if I'm ready, I Continue.
| | 06:17 | I think you get the idea that at this point
we're providing very specific
| | 06:22 | information in order to get paid as an individual.
| | 06:25 | So I'm going to stop here, but you
would fill in your real information and
| | 06:29 | submit your application for a new AdSense account,
that will automatically be
| | 06:34 | linked to the Monetized YouTube account
that we just made, but it's the AdSense
| | 06:38 | account that will allow you to get paid.
| | 06:41 | Monetization is something that a lot of
people are very excited about.
| | 06:46 | It's not clear how you can make a lot of money
on YouTube, but at least the first steps
| | 06:50 | in setting it up are pretty straightforward.
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| Adjusting monetization options for individual movies| 00:00 | Now that we've set up of Monetization
on our YouTube account, I want to look
| | 00:05 | more closely at the Monetization
choices for each individual video.
| | 00:09 | Let me show you where you'll find that.
| | 00:11 | I'm logged in as a friend of mine,
who has a little bit more volume on his
| | 00:15 | account to really look at how this works.
| | 00:18 | I need to go to the Video Manager, so just use the
pull down next to Upload and go to Video Manager.
| | 00:24 | Because the account has been Monetized,
I have this extra icon here about the
| | 00:29 | Monetization status of each video.
| | 00:32 | So a gray box is not monetized,
a green box with a white $ sign is monetized.
| | 00:41 | You'll notice that private videos cannot be Monetized.
| | 00:45 | And finally, the green box with the grayed out $ sign
is being monitored for review.
| | 00:53 | This means that I've tried to activate this
for monetization, but YouTube is
| | 00:58 | reviewing it to make sure that it's appropriate
to be monetized, that is,
| | 01:02 | no copyrighted material, nothing inappropriate.
| | 01:05 | Let's look at the choices for a Monetized Ad.
As you can see, Monetization is active,
| | 01:12 | I'm going to Monetize with Ads and I have the
same choices that I had for my default.
| | 01:20 | So if I want to eliminate Overlay Ads
or TrueView Ads, I can do that.
| | 01:26 | And remember Overlay Ads appear over our video
and TrueView Ads are an opt-in ad;
| | 01:32 | there are links that the advertiser only
gets paid for, if someone clicks on the ad.
| | 01:38 | Display Ads are always shown by default.
| | 01:41 | Also I can limit my distribution to
only places where the video can be monetized
| | 01:48 | or I can allow it to be played everywhere,
even in places where ads aren't supported.
| | 01:54 | I don't need to do any changes here,
so let me go back to my Video Manager.
| | 02:00 | I just want to show you what a video
that's not been monetized already looks like.
| | 02:04 | So I'm going to click on one of those.
| | 02:07 | In this case the Monetized box is not checked,
if I check it, I get very similar choices to what I just saw.
| | 02:15 | I have Overlay that I can turn on and off,
TrueView, also in this case I have in-stream ad options.
| | 02:22 | I can limit it to a pre-roll ad, mid-roll ad,
and exactly where it starts, or I can show ads at the end.
| | 02:30 | I'm not actually going to save this, because
I'm not ready to monetize this video.
| | 02:34 | I'm going to cancel.
| | 02:37 | Those are the choices that you have
to monetize individual videos.
| | 02:42 | If you're getting enough traffic to actually
make money, I suggest that you
| | 02:47 | experiment with different settings
to see what your users actually respond to.
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ConclusionNext steps| 00:00 | Thank you for joining me for YouTube Essential Training.
| | 00:04 | I hope you learned a lot, but there's always more to learn.
| | 00:07 | Right on the lynda.com online training library
there's a lot of information
| | 00:12 | about different types of web production,
including WordPress Essential Training.
| | 00:17 | There's also a lot of information on video postproduction,
| | 00:22 | including Premiere Pro CS6 Essential Training.
| | 00:26 | Thanks again, and I hope to see you soon.
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