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The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
If you're a premium member of lynda.com, you have access to the exercise files used throughout this course. As you can see, I've already downloaded my exercise files and placed them here on the desktop. If I open them up, you'll see that for this course, there are only three exercise files. And these are images and one movie that are uploaded to our sample business and marketing projects site. I strongly recommend that you use your own material for your own projects. You're welcome to use what's here, but I think there's greater value in actually developing your own marketing plan.
If you're a monthly member or an annual member linda.com, you don't have access to the exercise files. But you can follow along from scratch with your own assets. Which is my recommendation. Now, let's get started with YouTube projects for business and marketing.
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