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The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
Wireframes, are another one of these information architecture tools that can be extremely useful in almost any interactive project. The idea of a wireframe, and again, this is based in the tenant's of information architecture, is to diagram what we call the real estate of the page. We are not trying to do design with the layer frame, we are just trying to show how the space on the page is divided out and in this case it's a page featuring a YouTube video.
So things that are indicated on the layer frame are things like the navigation and also where the video sits in the page and how large it is. Keep in mind, that you are often making multiple wire frames for many pages of a site and not all the pages will have video or YouTube on them. So its not exactly like you would sit down to a wire frame your YouTube campaign. You are more likely wire framing a larger project that has YouTube as a part of it. But one tip for this type of wireframing with Youtube especially is to include pixel dimensions for designers and programmers that look something like this.
If you include the height and the width of the video player in your wireframe, it's really going to help out the technical people that come later Both in terms of how they're working on YouTube, but in fact how they're producing the video itself. Wire framing is one of the most universally applicable techniques in our information architecture toolbox. When I work with young students, they often tell me that out of their internships and their jobs (no period).That their employers are incredibly impressed when they do good, solid wireframing.
The reason is that it saves time and money. And is very efficient.
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