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Developing wireframes for site content

From: YouTube Projects for Business and Marketing

Video: Developing wireframes for site content

Wireframes, are another one of these information architecture tools that can be extremely useful in almost any interactive project. The idea of a wireframe, and again, this is based in the tenant's of information architecture, is to diagram what we call the real estate of the page. We are not trying to do design with the layer frame, we are just trying to show how the space on the page is divided out and in this case it's a page featuring a YouTube video.

Developing wireframes for site content

Wireframes, are another one of these information architecture tools that can be extremely useful in almost any interactive project. The idea of a wireframe, and again, this is based in the tenant's of information architecture, is to diagram what we call the real estate of the page. We are not trying to do design with the layer frame, we are just trying to show how the space on the page is divided out and in this case it's a page featuring a YouTube video.

So things that are indicated on the layer frame are things like the navigation and also where the video sits in the page and how large it is. Keep in mind, that you are often making multiple wire frames for many pages of a site and not all the pages will have video or YouTube on them. So its not exactly like you would sit down to a wire frame your YouTube campaign. You are more likely wire framing a larger project that has YouTube as a part of it. But one tip for this type of wireframing with Youtube especially is to include pixel dimensions for designers and programmers that look something like this.

If you include the height and the width of the video player in your wireframe, it's really going to help out the technical people that come later Both in terms of how they're working on YouTube, but in fact how they're producing the video itself. Wire framing is one of the most universally applicable techniques in our information architecture toolbox. When I work with young students, they often tell me that out of their internships and their jobs (no period).That their employers are incredibly impressed when they do good, solid wireframing.

The reason is that it saves time and money. And is very efficient.

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YouTube Projects for Business and Marketing

31 video lessons · 6642 viewers

Jason Osder
Author

 
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  1. 2m 30s
    1. Welcome
      53s
    2. Using the exercise files
      53s
    3. Who is this course for?
      44s
  2. 15m 1s
    1. Who is watching? YouTube by the numbers
      2m 45s
    2. Creating marketing videos
      4m 50s
    3. Developing a social marketing presence
      3m 1s
    4. Advertising with YouTube
      3m 13s
    5. Using YouTube as part of an integrated marketing strategy
      1m 12s
  3. 8m 43s
    1. Defining goals
      1m 37s
    2. Creating a content map
      2m 46s
    3. Developing wireframes for site content
      1m 51s
    4. Working with use case scenarios
      2m 29s
  4. 18m 38s
    1. Delivering traditional video marketing with YouTube
      4m 6s
    2. Creating serialized content
      7m 34s
    3. Creating content with personality
      3m 17s
    4. Incorporating graphic elements
      3m 41s
  5. 15m 20s
    1. Understanding YouTube channels for business and marketing
      2m 56s
    2. Adding a logo image
      3m 10s
    3. Adding channel art for multiple devices
      5m 45s
    4. Adding a description and links
      3m 29s
  6. 12m 38s
    1. Creating customer dialogue on YouTube
      4m 1s
    2. Integrating YouTube with Facebook and Twitter
      5m 50s
    3. Working with user-made video
      2m 47s
  7. 15m 17s
    1. Using YouTube with WordPress
      5m 40s
    2. Working with YouTube plugins
      6m 39s
    3. Changing video thumbnails
      2m 58s
  8. 22m 2s
    1. Understanding advertising on YouTube
      3m 56s
    2. Placing a YouTube ad
      11m 11s
    3. Managing and monitoring ads
      4m 42s
    4. Linking AdWords and YouTube accounts
      2m 13s
  9. 1m 24s
    1. Next steps
      1m 24s

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