YouTube Projects for Business and Marketing
Illustration by John Hersey
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Developing a social marketing presence


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YouTube Projects for Business and Marketing

with Jason Osder

Video: Developing a social marketing presence

So YouTube is capable of presenting high quality marketing videos. But really, it's much than that. It's one of a new set of social marketing tools, and to really get the most out of YouTube, we have to think about using it socially. Let me go over some principles and some tips. We're back on our final video page, and we're still logged in. Remember that to do these things, you have to be on a video that you posted and you have to be logged in to make the edits.
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  1. 2m 30s
    1. Welcome
      53s
    2. Using the exercise files
      53s
    3. Who is this course for?
      44s
  2. 15m 1s
    1. Who is watching? YouTube by the numbers
      2m 45s
    2. Creating marketing videos
      4m 50s
    3. Developing a social marketing presence
      3m 1s
    4. Advertising with YouTube
      3m 13s
    5. Using YouTube as part of an integrated marketing strategy
      1m 12s
  3. 8m 43s
    1. Defining goals
      1m 37s
    2. Creating a content map
      2m 46s
    3. Developing wireframes for site content
      1m 51s
    4. Working with use case scenarios
      2m 29s
  4. 18m 38s
    1. Delivering traditional video marketing with YouTube
      4m 6s
    2. Creating serialized content
      7m 34s
    3. Creating content with personality
      3m 17s
    4. Incorporating graphic elements
      3m 41s
  5. 15m 20s
    1. Understanding YouTube channels for business and marketing
      2m 56s
    2. Adding a logo image
      3m 10s
    3. Adding channel art for multiple devices
      5m 45s
    4. Adding a description and links
      3m 29s
  6. 12m 38s
    1. Creating customer dialogue on YouTube
      4m 1s
    2. Integrating YouTube with Facebook and Twitter
      5m 50s
    3. Working with user-made video
      2m 47s
  7. 15m 17s
    1. Using YouTube with WordPress
      5m 40s
    2. Working with YouTube plugins
      6m 39s
    3. Changing video thumbnails
      2m 58s
  8. 22m 2s
    1. Understanding advertising on YouTube
      3m 56s
    2. Placing a YouTube ad
      11m 11s
    3. Managing and monitoring ads
      4m 42s
    4. Linking AdWords and YouTube accounts
      2m 13s
  9. 1m 24s
    1. Next steps
      1m 24s

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Watch the Online Video Course YouTube Projects for Business and Marketing
1h 51m Appropriate for all Aug 22, 2013

Viewers: in countries Watching now:

The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

Topics include:
  • Creating marketing videos
  • Advertising with YouTube
  • Defining your marketing goals
  • Creating a YouTube content map: deciding where to embed your videos
  • Working with use case scenarios
  • Creating serialized content
  • Incorporating graphics
  • Setting up your channel page with a logo, description, and links
  • Creating a customer dialog with comments
  • Integrating with Facebook and WordPress
  • Creating, managing, and monitoring YouTube ads
Subjects:
Business Video
Software:
YouTube
Author:
Jason Osder

Developing a social marketing presence

So YouTube is capable of presenting high quality marketing videos. But really, it's much than that. It's one of a new set of social marketing tools, and to really get the most out of YouTube, we have to think about using it socially. Let me go over some principles and some tips. We're back on our final video page, and we're still logged in. Remember that to do these things, you have to be on a video that you posted and you have to be logged in to make the edits.

I'm going to scroll down a bit, and you can see that our description is still there in the about section, but I want to switch over to the share tab. What you see in the share tab is various ways of sharing your video on social networks. Now we'll go through the technology of this in YouTube essential training and we'll talk later about some more implementation and strategy. But my point here, is that YouTube should not be thought of as a stand alone entity.

Rather you should think of it as part of an ecosystem. These are all social networks that YouTube is capable of sharing with. We refer to that as extensibility. That is the ability of one software or platform to talk with or play nicely with another one. Currently, YouTube is extensible with all of these platforms but if you click back later you may find that another one is been added. Because the world of social media is changing very quickly, you're likely to see more icons here over time.

Second is the embed function. And again, we spend more time on this, both in YouTube Essential training and then also for marketing purposes, later in this course. The point is that YouTube videos do not exist only on YouTube. They can be played on your stand-alone site or your blog. And that becomes very important to a marketer. If we scroll down a little bit more, we see some comments. Comments are another way of interacting with your audience but there are some caveats here.

If you're going to put comments open on your marketing video, you ought to be prepared to monitor those comments. So something negative or something you just don't want up there. A curse. Unless you're prepared to really monitor this part of the page, you may want to turn comments off. And again, technically that's available in the essential training, and we'll look at it more deeply later in this course. As we think about Youtube, strategically, we're adding layers on top of the layer of video distribution.

We're adding the social layer that includes comments on the site, embedding on other sites you control, and the extensibility of working with other social networks. These are all part of our marketing tool box.

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