Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now
Watching:

Creating marketing videos


From:

YouTube Projects for Business and Marketing

with Jason Osder

Video: Creating marketing videos

Video content has been a staple of marketing for at least the last 40 years. These marketing videos have run the gamut from instructional, to promotional, and many places in between. The idea is always to inform and educate your current and potential customers about your products or services. That's what marketing is all about. YouTube has largely replaced older mediums like VHS and DVD for delivering these marketing videos, and it works really well. There are a few special things to consider when delivering your traditional marketing videos on YouTube.
Expand all | Collapse all
  1. 2m 30s
    1. Welcome
      53s
    2. Using the exercise files
      53s
    3. Who is this course for?
      44s
  2. 15m 1s
    1. Who is watching? YouTube by the numbers
      2m 45s
    2. Creating marketing videos
      4m 50s
    3. Developing a social marketing presence
      3m 1s
    4. Advertising with YouTube
      3m 13s
    5. Using YouTube as part of an integrated marketing strategy
      1m 12s
  3. 8m 43s
    1. Defining goals
      1m 37s
    2. Creating a content map
      2m 46s
    3. Developing wireframes for site content
      1m 51s
    4. Working with use case scenarios
      2m 29s
  4. 18m 38s
    1. Delivering traditional video marketing with YouTube
      4m 6s
    2. Creating serialized content
      7m 34s
    3. Creating content with personality
      3m 17s
    4. Incorporating graphic elements
      3m 41s
  5. 15m 20s
    1. Understanding YouTube channels for business and marketing
      2m 56s
    2. Adding a logo image
      3m 10s
    3. Adding channel art for multiple devices
      5m 45s
    4. Adding a description and links
      3m 29s
  6. 12m 38s
    1. Creating customer dialogue on YouTube
      4m 1s
    2. Integrating YouTube with Facebook and Twitter
      5m 50s
    3. Working with user-made video
      2m 47s
  7. 15m 17s
    1. Using YouTube with WordPress
      5m 40s
    2. Working with YouTube plugins
      6m 39s
    3. Changing video thumbnails
      2m 58s
  8. 22m 2s
    1. Understanding advertising on YouTube
      3m 56s
    2. Placing a YouTube ad
      11m 11s
    3. Managing and monitoring ads
      4m 42s
    4. Linking AdWords and YouTube accounts
      2m 13s
  9. 1m 24s
    1. Next steps
      1m 24s

please wait ...
Watch the Online Video Course YouTube Projects for Business and Marketing
1h 51m Appropriate for all Aug 22, 2013

Viewers: in countries Watching now:

The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.

Topics include:
  • Creating marketing videos
  • Advertising with YouTube
  • Defining your marketing goals
  • Creating a YouTube content map: deciding where to embed your videos
  • Working with use case scenarios
  • Creating serialized content
  • Incorporating graphics
  • Setting up your channel page with a logo, description, and links
  • Creating a customer dialog with comments
  • Integrating with Facebook and WordPress
  • Creating, managing, and monitoring YouTube ads
Subjects:
Business Video
Software:
YouTube
Author:
Jason Osder

Creating marketing videos

Video content has been a staple of marketing for at least the last 40 years. These marketing videos have run the gamut from instructional, to promotional, and many places in between. The idea is always to inform and educate your current and potential customers about your products or services. That's what marketing is all about. YouTube has largely replaced older mediums like VHS and DVD for delivering these marketing videos, and it works really well. There are a few special things to consider when delivering your traditional marketing videos on YouTube.

And we want to take a look at those now. I'm on a video page on YouTube, and I'm logged in. That's why you see all of these controls below the video. Let's play a few seconds, just so you can get a taste of this marketing video. >>It's happening all over the world. Everyday people are harnessing the power of the Sun, and it's literally lighting up their lives. >> A fairly standard promotional marketing video. I want to point out a few tips when you're working to distribute your videos on YouTube.

The first is a simple one, which is to keep the production high quality. Throughout this video you see a nice stock footage, well-shot interviews, and nice compositing and graphics, and just because your marketing video is on You Tube, is in no way an excuse to ramp down the quality of the video. Now, remember, there's lots of qualities and types of videos on Youtube, but your goals are still marketing, therefore your video still wants to look really good.

Second, consider adapting your video for the small screen. There's a movie about this in the YouTube essential training course. And the idea is that many people will watch YouTube videos on their mobile device or in a small web Window. Therefore you may want to adapt certain things in your video to the smaller screen. Such as shooting a tighter shot on this video or also, enlarging the graphics here. A little bit later, we'll look at taking an existing video and just bumping up the size of this identifier so it's readable even on the small screen.

The next tip for traditional marketing videos on YouTube is to initially upload them at a high quality. If you click on the quaility settings here, you'll see that the highest the user can adjust this quality to is 480P. I would prefer to see this go up to 720P and even 1080P. For the technical details here, again, I would advise you to look at the youtube essential training. The point I want to make here, is that if your making high quality marketing video, It's best to upload it at it's highest quality, because You Tube is scalable, you'll able to deliver these other qualities to your user.

But if you have the higher qualities up there, then in the future as more people have higher bandwidths, you'll be able to see your video at the high quality. Last thing about using YouTube for traditional marketing videos. And it comes roughly in the area of what's called meta-data. As I scroll down, you can see that there's no description here at all, for the video. That's a detriment on YouTube. One because there's an opportunity here to share some information about the comapny.

But more so, this distracts from searchability. Meaning that having no text here is a missed opportunity for our video to come up in more searches. If I click the little pencil here, I can add a description. And remember, I'm already logged in, and the creator of this video. Which is why the edit button is here. Now you see that I have a block titled description and I've already copied it in from a text document where it's written and now I've added a description. Of course I want to save it.

Similar to description is adding tags and there are some tags on this video, but I always like to add more. So briefly I have to go to the Video Manager to see the tags. Video Manager button's right there, and now I have some more choices under the Tags menu. So I check the video that I want to add tags to, and if I have a series of videos that I wanted to tag, I could add tags to multiples, and then I want to add the tag, for instance, Solar. And if I create a new tag, now my video will come up on searches that include "solar" as well.

So you can see that YouTube can cover all of the needs of our traditional marketing videos that we used to send out on DVDs, but in addition, things like tagging and descriptions will make our videos more searchable.

There are currently no FAQs about YouTube Projects for Business and Marketing.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now Already a member? Log in

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed YouTube Projects for Business and Marketing.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts.
lynda.com provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now
 

A trusted source for knowledge.

 

We provide training to more than 4 million people, and our members tell us that lynda.com helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.