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Creating a content map

From: YouTube Projects for Business and Marketing

Video: Creating a content map

Content mapping is related to site mapping, which is one of the core tools of information architecture. The idea is when you're planning any sort of media-heavy campaign, it's a good idea to visualize your content and draw a diagram. Here's what my content map looks like. Now, content maps are based on the principles of information architecture and especially the site map or birds eye view. There's a lot on information architecture on OmniGraffle, which is the tool that I prefer to make these types of diagrams.

Creating a content map

Content mapping is related to site mapping, which is one of the core tools of information architecture. The idea is when you're planning any sort of media-heavy campaign, it's a good idea to visualize your content and draw a diagram. Here's what my content map looks like. Now, content maps are based on the principles of information architecture and especially the site map or birds eye view. There's a lot on information architecture on OmniGraffle, which is the tool that I prefer to make these types of diagrams.

The difference between a site map and a content map is that a site map seeks to diagram all of the content on the site. Whereas a content map is not concerned with the structure of a particular site so much as diagramming the paths that the content takes to reach the users in different places. In a lot of ways this resembles a flow chart, we're showing how content flows from one place to another. The whole idea here is to have an efficient communications tool.

The hope is by looking at the diagram on the left, were able to walk our whole team through our goals in a way that's more effecient. All of our video will be stored on YouTube but will be organized into playlists. And we will be aware not only of our library but also as new videos are posted then this will playout onto our different platforms. The Wordpress icon represents our blog, RSS for an RSS feed. Facebook and Twitter.

The idea of this whole diagram is that the whole video library, as well as individual playlists will be available on the blog. But as new videos are posted, they'll be pushed out not only to the blog but also through the RSS feed, Facebook and Twitter. The one thing I think is missing from this diagram is a good legend. If I had a little more space or I was actually printing it out for my team, I think I would actually put in a lot of the things I just told you as small notes or legend at the bottom.

For instance, the information that all video content will be uploaded to YouTube is not necessarily perfectly clear from looking at the diagram alone. So, I think I will put a little note or put that in the legend. Planning is a big part of any campaign and content mapping is one of the first things I do when I'm planning on implement YouTube into a marketing campaign.

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YouTube Projects for Business and Marketing

31 video lessons · 7246 viewers

Jason Osder
Author

 
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  1. 2m 30s
    1. Welcome
      53s
    2. Using the exercise files
      53s
    3. Who is this course for?
      44s
  2. 15m 1s
    1. Who is watching? YouTube by the numbers
      2m 45s
    2. Creating marketing videos
      4m 50s
    3. Developing a social marketing presence
      3m 1s
    4. Advertising with YouTube
      3m 13s
    5. Using YouTube as part of an integrated marketing strategy
      1m 12s
  3. 8m 43s
    1. Defining goals
      1m 37s
    2. Creating a content map
      2m 46s
    3. Developing wireframes for site content
      1m 51s
    4. Working with use case scenarios
      2m 29s
  4. 18m 38s
    1. Delivering traditional video marketing with YouTube
      4m 6s
    2. Creating serialized content
      7m 34s
    3. Creating content with personality
      3m 17s
    4. Incorporating graphic elements
      3m 41s
  5. 15m 20s
    1. Understanding YouTube channels for business and marketing
      2m 56s
    2. Adding a logo image
      3m 10s
    3. Adding channel art for multiple devices
      5m 45s
    4. Adding a description and links
      3m 29s
  6. 12m 38s
    1. Creating customer dialogue on YouTube
      4m 1s
    2. Integrating YouTube with Facebook and Twitter
      5m 50s
    3. Working with user-made video
      2m 47s
  7. 15m 17s
    1. Using YouTube with WordPress
      5m 40s
    2. Working with YouTube plugins
      6m 39s
    3. Changing video thumbnails
      2m 58s
  8. 22m 2s
    1. Understanding advertising on YouTube
      3m 56s
    2. Placing a YouTube ad
      11m 11s
    3. Managing and monitoring ads
      4m 42s
    4. Linking AdWords and YouTube accounts
      2m 13s
  9. 1m 24s
    1. Next steps
      1m 24s

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