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The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
Content mapping is related to site mapping, which is one of the core tools of information architecture. The idea is when you're planning any sort of media-heavy campaign, it's a good idea to visualize your content and draw a diagram. Here's what my content map looks like. Now, content maps are based on the principles of information architecture and especially the site map or birds eye view. There's a lot on information architecture on OmniGraffle, which is the tool that I prefer to make these types of diagrams.
The difference between a site map and a content map is that a site map seeks to diagram all of the content on the site. Whereas a content map is not concerned with the structure of a particular site so much as diagramming the paths that the content takes to reach the users in different places. In a lot of ways this resembles a flow chart, we're showing how content flows from one place to another. The whole idea here is to have an efficient communications tool.
The hope is by looking at the diagram on the left, were able to walk our whole team through our goals in a way that's more effecient. All of our video will be stored on YouTube but will be organized into playlists. And we will be aware not only of our library but also as new videos are posted then this will playout onto our different platforms. The Wordpress icon represents our blog, RSS for an RSS feed. Facebook and Twitter.
The idea of this whole diagram is that the whole video library, as well as individual playlists will be available on the blog. But as new videos are posted, they'll be pushed out not only to the blog but also through the RSS feed, Facebook and Twitter. The one thing I think is missing from this diagram is a good legend. If I had a little more space or I was actually printing it out for my team, I think I would actually put in a lot of the things I just told you as small notes or legend at the bottom.
For instance, the information that all video content will be uploaded to YouTube is not necessarily perfectly clear from looking at the diagram alone. So, I think I will put a little note or put that in the legend. Planning is a big part of any campaign and content mapping is one of the first things I do when I'm planning on implement YouTube into a marketing campaign.
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