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If you spend much time on YouTube, even just watching videos, one thing you'll notice is that there's a lot of advertising. That's something that has been increasing on YouTube and, as marketing and advertising professionals, it's something that we need to be aware of but there is a lot to cover here. So we're going to start with an overview of advertising on YouTube and then later in the course we'll look at some of the options in more detail. I'm in the section of YouTube that goes over the advertising possibilities.
And one thing you'll notice is that there's a big emphasis on advertising these days. I don't think that should come as a surprise if you're familiar with the business models of Google or the numbers that we looked at in a different movie. This is a huge opportunity for marketers and advertisers, and the company Google is making it very possible for people to participate. There are a number of types of ads on Youtube and they change pretty frequently, so let's take a look at what a few of them are and how to tell them apart.
I'm going to click on our solutions, which covers a lot of these ad types. The two that I'm most interested in for the moment, are TrueView ads here, and you can see that the key to a TrueView ad is that you only pay as the advertiser, when someone chooses to watch your video. So these ads exist as visual links until someone clicks them, choosing to watch them. That's fundamentally different from instream ads.
Instream ads work a lot like television. They are pushed out to you as a viewer regardless of what you click, and they in essence stand between you and your desired content much like television. There are many types of advertising currently available on Youtube. And this list changes a lot. This is an area that's having rapid development right now. One more important point before we leave our overview of advertising.
Google has been working to integrate YouTube advertising with AdWords, which is the platform that Google uses for its search advertising. There's a lot of background and information that is relevant to these two platforms being fused, and as you work through different permutations in advertising on YouTube, we will begin to see more and more in ad words. To get really good with advertising on YouTube, you are also going to have to be completely profession in ad words.
So we're starting to think of Youtube in some different ways: a platform to distribute video, a social platform to use in our marketing, and also a true advertising platform. Where we are in fact paying for eyeballs, much like buying media on television, but still different because we're in the interactive world of links and clicks and clickthroughs. And this whole area of advertising on YouTube is a very hot area for development of what's new or next in online and video advertising.
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