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Using post formats for better visibility

From: Start with a Theme: Video Blogs in WordPress

Video: Using post formats for better visibility

A fairly recent addition to WordPress is the new formatting option known as Post Formats. Post Formats are a way for you to tell the theme what type of content each post contains and then have the theme handle the content accordingly. Though there is a long list of possible Post Formats to make available, what Post Formats are actually available to you and what those Post Formats do is entirely dependent on the theme developer. In the case of the Twenty Twelve theme, there is no Post Format for video posts, but there is one for images, and we're going to use that Post Format to bring the videos on our blog into focus.

Using post formats for better visibility

A fairly recent addition to WordPress is the new formatting option known as Post Formats. Post Formats are a way for you to tell the theme what type of content each post contains and then have the theme handle the content accordingly. Though there is a long list of possible Post Formats to make available, what Post Formats are actually available to you and what those Post Formats do is entirely dependent on the theme developer. In the case of the Twenty Twelve theme, there is no Post Format for video posts, but there is one for images, and we're going to use that Post Format to bring the videos on our blog into focus.

Let's take a look at what the Image Post Format does. First, look at how my posts are laid out right now. You start with the title, then you have a link to the comments and then you have the content and the video appears at the top, because we placed the video at the top when we made the post. At the very bottom of my post, I also have extra meta information that says, This entry was posted in Creative Cloud. This is the category and then it says, it's tagged in adobe, cloud, and news, and we have the date it was posted on.

Now let's see if I go in, and I change this post to have a different Post Format. I'll go to the back end of my site, go to Posts, find my post, and then I'll click Quick Edit and from here I can change to Post Format. As you can see, I have several different formats to choose from, I have Standard, I have an Aside, a Link, an Image, a Quote, and a Status. You can experiment with these different ones, they do different things, but for now I'm going to use the Image Post Format.

So I'll select the Image Post Format and click Update, then I'll go back to my front page and look what happened to our first post. Now the content is at the top, and because our video is at the top, the video is the first thing to appear and then you see the rest of the contents and under that, you have the title except it's much smaller, and below the title you have the date and then you have just a link to the comments. This is a much better view when you have a video post, because it puts the video in focus and then post the other content underneath.

You can also change the Post Format in the main editor. Let's say I want to go and change it for this post. I'll go into the post first and then I'll click Edit Post to go to the main editor for the post, and here on the right-hand side, you see we also have the Post Formats available. Again, I'll select Image and click Update. When I go back and view the post, you will see the post has been reorganized so that we have the content on top, and then the title underneath. So what if you want to apply a Post Format to all your posts? Then you just go to the back end, go to Posts, select all the posts using this toggle button, go to Bulk Actions and select Edit, click Apply to activate the edit function and then you can make changes to all your posts.

You can add or subtract Categories, add or subtract Tags, you can change the Author, whether or not you can Comment, what current Status the post has, so Draft or Published, and you can also change to Format. So here I can go in and change all my posts to the Image Format and click Update. And now when I go back to my front page, you'll see as we scroll down, that now the video is in focus for every single post.

Using Post Formats can be rewarding, or it can be pretty much pointless. It all depends on how the theme developer put the theme together and what kind of content you have and how you want to display that content. Later in the course, you'll see a different way of using Post Formats for some more interesting results. But I'm getting ahead of myself here. Suffice it to say using the Image Post Formats in the Twenty Twelve theme is optional and can make a big difference in how your video blog appears to your visitors. It's up to you.

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