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Tracking mobile analytics


From:

WordPress Mobile Solutions

with Morten Rand-Hendriksen

Video: Tracking mobile analytics

WordPress Mobile Pack has one more trick up its sleeve, Simple Mobile Analytics. They are not under the Appearance tab, but rather under the Tools tab, and if you go down here and click on Mobile Analytics, you get a simple page that gives you information about how many people who visit your site currently use mobile devices. These analytics are somewhat skewed because we have been experimenting with the site on our mobile devices all day, so therefore the percentage is extremely high. But for your regular site this kind of information is actually really important because then you can see how many people who visit your site use mobile devices and then customize the experience based on that.
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Watch the Online Video Course WordPress Mobile Solutions
44m 26s Beginner Aug 10, 2012

Viewers: in countries Watching now:

This course shows how to create a mobile version of an existing WordPress web site by leveraging ready-made solutions. Author Morten Rand-Hendriksen demonstrates how to install and configure three different plugins: WP Mobile Detector, which automatically detects the visitor's mobile device type and displays an auto-formatted theme; WPtouch, which transforms a site into an iPhone application-style theme with just a few clicks; and the WordPress Mobile Pack toolkit for making more fine-tuned adjustments. Morten also covers modifying the appearance of the mobile site and tracking its analytics and other stats. This course offers a variety of ways to get a stylish and nimble mobile site up and running quickly, without having to edit any code.

Topics include:
  • Installing and activating plugins
  • Configuring mobile themes
  • Switching themes on the fly
  • Tracking analytics
  • Customizing menus
  • Sending push notifications
Subject:
Web
Software:
WordPress
Author:
Morten Rand-Hendriksen

Tracking mobile analytics

WordPress Mobile Pack has one more trick up its sleeve, Simple Mobile Analytics. They are not under the Appearance tab, but rather under the Tools tab, and if you go down here and click on Mobile Analytics, you get a simple page that gives you information about how many people who visit your site currently use mobile devices. These analytics are somewhat skewed because we have been experimenting with the site on our mobile devices all day, so therefore the percentage is extremely high. But for your regular site this kind of information is actually really important because then you can see how many people who visit your site use mobile devices and then customize the experience based on that.

If we have a very high percentage like over 35%, like we do, of the people who use mobile devices, I'd strongly recommend creating a custom mobile theme for those people so that they get the same type of experience that the desktop users get on your site, but they don't get all the clutter that the desktop site has to offer. That way they get a consistent experience across all devices, and you can customize that experience to the devices they use. If you, like us, have been experimenting with a site and testing it constantly on your mobile device, you may want to Reset the Counter before you start using this data as valid data because the one thing you don't want to do is start working on your site because you think you need to customize it to your mobile users, while in reality you're just customizing it for yourself.

And one more thing, as this page suggests, this is a very, very, very basic way of tracking mobile users. If you add a proper tracking service, like Google Analytics, to your site, you'll get far more detailed information about the people who visit your site, but for a quick look at what's going on, on your site, this is a perfect service.

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