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Start with a Theme: Creative Portfolios in WordPress

Start with a Theme: Creative Portfolios in WordPress

with Morten Rand-Hendriksen

 


Discover how to set up a portfolio of your work using WordPress and three free themes that result in three unique looks. This Start with a Theme installment focuses on how to get a portfolio site up and running and how to configure the theme options to best suit your type of work, whether it's photography or web design. Author and WordPress aficionado Morten Rand-Hendriksen takes a deep dive through the themes Hatch, Gridly, and Touchfolio; explains their benefits and drawbacks; and shows how to leverage their features without having to write or understand code.
Topics include:
  • Understanding what themes are and how they work
  • Installing and activating themes
  • Setting up an About page and a contact form
  • Configuring headers, menus, and backgrounds
  • Fixing incorrectly sized images
  • Creating albums and galleries
  • Adding links to social media sites

show more

author
Morten Rand-Hendriksen
subject
Design, Web, CMS, Projects
software
WordPress 3.x
level
Beginner
duration
1h 3m
released
Aug 02, 2012

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Introduction
Welcome
00:04Hi, I'm Morten Rand-Hendriksen and welcome to Start with a Theme Creative
00:08Portfolios in WordPress.
00:10In this course I'll walk you through a step-by-step process to build a
00:14Portfolio for creative professionals, using WordPress in three different
00:18attractive Portfolios Themes.
00:21We'll start off by setting up a Portfolio site with WordPress and installing and
00:25configuring the Hatch Portfolio theme from the WordPress theme directory.
00:29Then we'll change the look of the site to Modern Tiling, or Masonry style
00:35layout, by downloading and installing the Gridly theme. And finally, we'll use
00:40the Touchfolio theme for unique and very different look with lots of enhanced functions.
00:46Let's get cracking with Start with a Theme Creative Portfolios in WordPress.
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What you should know before watching this course
00:00Before you dive headfirst into this course, there are four things you need to keep in mind.
00:05One, if you've never used WordPress before or you've only used wordpress.com, I
00:10urge you to watch my WordPress Essential Training course, found here in the
00:14lynda.com online training library first.
00:17Two, to follow this course, you need a self-hosted WordPress site.
00:22The themes featured in these cores are not available on wordPress.com.
00:26Three, we intentionally did not provide any assets for this course.
00:31Instead, I want you to follow along using your own assets.
00:35That way, when you finish, you'll have a great web site with your own content to
00:40show off to the world. And four, most importantly, have fun.
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1. Setting Up a WordPress Portfolio Site
Adding content
00:00I don't think anyone would argue with me if I said the most important part of a
00:04portfolio is images and content.
00:08So before we do anything else it's important to get some images and content onto to web site.
00:14As you can see here, I've added a bunch of content in advance.
00:17The content is split into two categories.
00:19We have the blog content, which is longer articles about different types of
00:24works, and you can see we have links to individual pieces of work here that you
00:29can open up and see in more detail.
00:31And we also have the portfolio category, which is where you have the showcase
00:36of portfolio contents.
00:38This is a simple way of organizing content in the post landscape of WordPress
00:44where you only have posts or pages.
00:47So what we're going to do is add one more blog post and one more portfolio item.
00:51So I go up here to the WordPress menu and just click add New > Posts and first
00:57I'm going to add a portfolio item.
00:59So I'll go to my document, where I have all my nice written texts, and
01:04I'll find the portfolio item I want--it's this Paisley image--copy out the
01:08text, paste that in, set Paisley as the title, add the image, which I can find
01:16on my computer, and I'm going to go down and set the title and ultimate texts
01:23of the Paisley image. I'll set it as featured image.
01:27Make sure that the Link URL is set to File URL, and then I'll click Insert into Post.
01:33Now this image is pasted into my post, and because I want to add a little bit
01:38of descriptive text here, I'll hit Enter to go down and then copy out the
01:43descriptive text and paste that in.
01:47And then I'll set this under the Portfolio category.
01:49I'll scroll down just to make sure I have a featured image, and then I'll click Publish.
01:55I also want to add a blog post that has multiple images so again I will go
02:00click Add New up here.
02:02I'll find my blog article, then in this demo content that's right down here, under Birds.
02:08Set the title to Birds, and I'll find all the bird images.
02:13So I will go Select Files on a desktop find For Blog > Birds.
02:20I'll select all three images, let them all upload, and then I'll open each of them
02:26and give them a title.
02:27So I'll say, Birds by Destiny Willow Brown, and I'll just give all these images the same title.
02:38Again, I'll make sure that the Link URL is set to the correct image, and I'll go
02:43down here, and just set the title and the final image set the title and Alternate Text.
02:52And then instead of clicking Insert Into Posts for these images, I'm going to
02:56click save all changes at the very bottom here.
02:58This will save all that information and takes me directly to the Gallery option.
03:03From Gallery I can insert a gallery of thumbnails of these images.
03:07So I set it to Link to the Image File for the gallery so they can pop-up, and
03:12I wanted to display according to the Menu order in Ascending with 3 Gallery columns.
03:16So I'll click Insert gallery, and here you have the gallery--or what will become
03:21the gallery--and then we can go and copy out the text, go to the bottom, and
03:27I'll use the advanced paste as plaintext function to paste it in.
03:31Paste it in and set the category to Blog and click Publish.
03:39When I now jump to my front page you'll see we have Birds, which is the Blog
03:43category, and we have Paisley, which is the Portfolio category. And if I want to
03:49add specific buttons to that the menu I'll go up to the WordPress toolbar, go to
03:54Menus, I'll create a new menu called Main menu, click Create Menu, and under
04:02Categories I'll select Portfolio and Blog and add them onto my menu
04:07so now we have Portfolio and Blog.
04:08I'll save the menu and assign Main menu to the Primary Menu area, and now when
04:15you go back to the front page.
04:17You'll see we have Portfolio or Blog, and if you click Portfolio, you see just
04:22Portfolio items and likewise if we click Blog, we see only the blog items.
04:29That's how easy it is to populate your portfolio.
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Setting up an About page and a contact form
00:00Now we have a site full of portfolio content and blog content, but there is two
00:05things that are missing that are very important for this to become full-fledged
00:09portfolio site, it's the about page with information about the artist, and it's
00:14the contact page that makes it easy for people who find this content to be able
00:18to contact the artist. So let's make those two.
00:21First I'll go to WordPress toolbar, click on New and Page to create the about
00:27page, and just like the Blog page, this is simply a matter filling out of content.
00:33So I'll go to my document and find information about the artist that I want.
00:37So I'll grab her name, and then I'll say Artist Bio, colon,
00:43and then the name of the artist.
00:46I do this so that the name is upfront and center and Google and other search
00:50engines will index the title with the artist name in it. And then I'll go grab
00:56the actual content, copy it, and I'll use the advanced Paste as Plain Text
01:03function to paste it in, just to make sure there's no formatting that I don't want.
01:06And then I'll attach an image of the artist at the very top.
01:11So I create a new line, go to Upload/Insert and on my Desktop I have an image of
01:17artist that I want to use.
01:19So I'll upload the image, and here I'll plug in the name of artist as both the
01:27Title and Alternate Text, so that if anyone searches for the artist they'll see this image.
01:32And I will take the Link and set it to None, display it in the Center and in
01:38Full Size, then click Insert into Post.
01:40So now we have a simple page with an image of the artist along with a short
01:45bio that I can publish.
01:48In addition to the Artist's Bio I also want to add contact page.
01:52But instead of adding a page with just a phone number or something on it, I want
01:56to add a contact page that has a contact form. So first I'm going to add a plugin.
02:01So I go to Plugins > Add New and search for a contact form 7, click Search
02:08Plugins, and I'll install Contact Form 7. Activate the Plugin, and then you see
02:17a new option appears here on the side menu. So I'll click on that option and
02:22here we have a contact form already created for us, and a short code, so I'll
02:26grab that short code, copy it.
02:29Then I'll go to New > Create a new Page, Contact me, and simply paste that short
02:38code in, it's all I'm going to do.
02:41Click Publish again, and then I'll go to the front page.
02:46Now because I already have a custom menu here, you'll see we don't have links to
02:50those new pages yet. So we need to add them to the menu.
02:53So I go back to the back end, go under Appearance and Menus, and scroll down, where
03:00I find both Contact me and Artist Bio, so I click those two to add to the menu.
03:06And then I'll place Contact me at the end just because that's the normal way of
03:10doing it, save the menu, go back to the front page to reload it.
03:17We now have Portfolio, Blog, Artist Bio, and Contact me. And if I click on
03:22Artist Bio, we get the page about the artist, and if I click on Contact me, we
03:29get a nice contact form where you can fill out your information and send it
03:33directly to the artist.
03:35Now we have all the basic components of a portfolio site.
03:38The next step is to use a theme to make the portfolio site look appealing to
03:42the people who find it.
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Understanding what a theme is and how it works
00:00WordPress works by separating style from content. By that I mean, when you could
00:06content into WordPress, let's say images or text or even settings of WordPress
00:11in general, you're actually putting entries into a database.
00:15How that information is displayed on a web site though is controlled by the theme.
00:20The theme that defines the colors, the layouts, the fonts, and everything else
00:27you see on the site.
00:28What that mean is, if you want to change the look of your site, all you have to do
00:33is change that site's theme.
00:36By default when you install WordPress, you have two themes.
00:40If you go to the back end, and go to Themes, you can either get there from
00:46WordPress Toolbar or you can go to back end and go to Appearance and Themes,
00:50you'll see we've Twenty Eleven theme, and we also one called Twenty Ten.
00:54These are stock themes that come with every WordPress Installation.
00:58You can also go to the Free Themes Directory on wordpress.org and download other
01:04themes to make your site look completely different.
01:07Or you can even create your own themes to make your site look entirely different
01:12from every other site.
01:13If you look at my blog, Design is Philosophy--and you really should look at my
01:18blog because there's lots of interesting information you can use there.
01:21You'll see that this looks now things like the default Twenty Eleven theme, but
01:26it's still WordPress, and if I wanted to, I could simply with a couple clicks
01:29switch back to Twenty Eleven.
01:32Or you could go to an artist Portfolio site, like this one, for the Director
01:36of Photography named Philip Lanyon, looks completely different, but again,
01:40this is just WordPress.
01:41What I'm trying to communicate to you is that what your site looks like has
01:47nothing to do with the content, it has to deal with what theme you're using.
01:51In this course, we're going to look at how we can use some different themes to
01:55take your content and make it look more like a Portfolio.
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2. Using Hatch
Installing and activating Hatch
00:00The first theme we'll take a look at is called Hatch, and it's available from
00:04the wordpress.org Free Themes Directory.
00:06That means we can even install that inside our WordPress site without
00:10downloading or uploading anything.
00:12If you go to your site, you can get to the Theme Installer either by going to
00:17your WordPress Toolbar and selecting Themes, or by going to the
00:21Dashboard and going to Appearance and Themes.
00:26From here you click the Install Themes tab, and then you make a Search for
00:30the theme you want.
00:31It's called Hatch so that's what we will search for.
00:33And here you see Hatch shows up and we can install it.
00:37If you want to, you can click on Details to get more Details about the theme,
00:41and you can also Preview it, but I already know what I want this theme, so I am
00:46going to click Install Now.
00:47And WordPress now goes out to the Theme Directory, downloads the file, unpacks
00:51it, and installs the theme onto my Server.
00:54Now all I have to do is either activate it or run the live preview because I
00:59want to make sure that this is going to work properly.
01:01I'm going to go Live Preview so that I see the theme in action without
01:05having activated it.
01:07You can see here that it works the way I want it to, and you can already see why
01:12I want to used this theme as a Portfolio theme.
01:14And because I like it, I am going to click Save and Activate.
01:18Now we can go to the front page of our site and already without any
01:22customization we now have a Portfolio theme.
01:25You can click on a post, you jump directly to the post, and you see this is a
01:30very attractive Theme with some very nice features.
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Configuring the theme's header, menu, and background
00:00Well-built WordPress themes come with customization options that allow you to
00:05change the look of the theme, for instance, by changing colors or changing
00:09images or other elements.
00:11In the Hatch theme many of these functions are available through the new theme
00:15customizer that comes with WordPress 3.4.
00:18So let's use some of those features to change the site.
00:22To get to the Theme Customizer you can either go to the WordPress toolbar and
00:26select Customize or you can go to Dashboard > Appearance > Themes and select
00:33Customize under the Current Active Theme.
00:36Inside the Theme Customizer we can make changes to many different elements on the site.
00:41We can change this site Title & Tag Line, we can change Colors, Header Image,
00:44Background Image, and so on and so forth.
00:47The first thing I want to do is to replace the default header Image with
00:51an image of my artist.
00:54Now this box is 640 pixels wide, and 360 pixels tall. And I already created an image
01:00that I think will fit.
01:01So all I need to do is upload it and put it in there.
01:04So I am going to header image, click the dropdown, select file, and go and pick the
01:10image I created, and upload it.
01:13When the image is uploaded it automatically appears in this area, and I can see
01:17what it looks like, and I think it looks quite good.
01:20When I scroll down I notice that many of my images have a white background that
01:25melts in with the white background of the site.
01:27So I want to change the background color ever so slightly so that these
01:31images don't blend in.
01:33So I'll go to Colors, select the Background Color, and use the color wheel to
01:37experiment with some different colors. Let's say I want to use a gray here.
01:42I'll scroll up and see if it works, and it looks like it does.
01:45I am going to be safe and use a very light gray.
01:48So I'll go this gray here, and it looks okay except for that image I just
01:54uploaded because now these white cross hatches look kind of strange.
01:57So I am going to collapse the colors and go back to Header Image and select a different file.
02:04So I will pick this one instead, immediately I see that this looks a lot better,
02:09and I'm happy with it.
02:11The final thing I want to do is add a menu. Because I know that there is
02:15supposed to be a menu here, but it's not currently active.
02:17At the very bottom we have Navigation, and here we can select what custom menu
02:22that we've setup in WordPress that we want to display in a different Navigation area.
02:27In this case I want to display the Main menu.
02:28So when I select that you'll see that the Main menu appears here at the top.
02:33So all I have to do now is click Save & Publish, and when I close it and go back
02:39to my front page, you will our site looks dramatically different from what it
02:43did just a few minutes ago, simply by changing the background color, adding a
02:47header image, and adding the menu.
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Configuring theme options
00:00Many custom themes come with Theme Settings or Options that go beyond the
00:05standard WordPress customization functions, like menus and background colors, to
00:09add extra features to the site you can customize.
00:12In the case of Hatch, you have a limited set of extra settings you can use to
00:16further customize the site.
00:18You find these by going to the back end, so we go to the Dashboard, and under
00:23Appearance you'll find Theme Settings.
00:27Here you have a small Theme Settings panel you can use to make some changes to your site.
00:32Off the top you have the Favicon, which is that little icon that usually appears
00:36up here in the Tab when you go to a specific site.
00:40I don't currently have one for this site, I'm going to leave it alone.
00:44But if you want to, you can add a Favicon of your own right here by loading it.
00:48You can also upload a Logo.
00:50Let's go to front page to take a look at it first, and you see that by default
00:55you just have regular text.
00:57But if I go in here and upload a Logo, in this case, I am going to upload a
01:03transparent PNG logo that I created.
01:06I upload it, and I upload it in Full Size, and it has to be under 200 pixels wide.
01:12I click Use this Image.
01:14And I can scroll down and update the Settings, and on the front page you'll see
01:20that now we have that Logo instead of the text.
01:24Still works the same way, but it's now a graphic logo instead of regular text.
01:30I can also make other changes. I can change the Font family.
01:33There is a couple of different options here you can choose from.
01:36So for instance you can set it to Georgia.
01:39You can also set the Font size, this is the base font size, so if you change the
01:44Font size here you'll pretty much change fonts across the entire site.
01:47And you can change the Link color.
01:49So for instance I want this to be a dark gray instead, so I'll set it to #333333.
01:57And you can even add Custom CSS if you want to, this is a fairly advanced option
02:01for people who already know Cascading Style Sheets Code.
02:05But if you really want to, and you have some small pieces of style code you
02:09want to add into the theme, and you don't want to create a child theme, this is
02:13the place to do it.
02:14I'll save this color setting, along with a Font setting.
02:17Maybe I'll change to Font size to 17, and then click Update Settings.
02:24And when I go back to my site, you'll see that the Font changed to Georgia,
02:29the Links are now dark gray, and the Font is ever so slightly larger than it was before.
02:35Last but not least, at the very bottom you can change the Footer Settings.
02:39If you look at the site you'll see that in the Footer it says Copyright 2012
02:44Destiny Willow Brown, which is the name of the site, that also links back to the
02:48site, and it also says Powered by WordPress and Hatch.
02:52If you look here, you'll see it says Copyright, the year, site link, and then
02:57Powered by WordPress link and theme link.
03:00So if you want to you can go in here and change this text to pretty
03:04much anything you want.
03:05You could say Powered by, and then copy site link, and then you would say
03:11Powered by, and then the name of your site, coma, WordPress, and the theme link.
03:15Or you can even take the Theme link out, if you don't want to have it
03:20there, or take WordPress out.
03:21So if I wanted to just say Powered by the artist, and the theme, I'll change it.
03:25So it says Powered by site-link and theme-link, Update Settings, reload the
03:32page, and you see it now says Powered by Destiny Willow Brown and Hatch.
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Things to keep in mind when using the Hatch theme
00:00Whenever you switch to a new theme, it's a good idea to go through all the
00:04features in the theme to find out where the caveats are and also how to use the
00:08theme to its full potential.
00:10You may remember in the very beginning when I was talking about those themes,
00:14I said, it was possible to the put text next to the header image on the front page.
00:18Well, it is, but it's a little bit hard to find where it is because it's
00:22a little bit strange.
00:23To get the text there, you have to go to the Dashboard, go to Users, and
00:29Edit Your own Profile.
00:30At the bottom here you have the Biographical Information for the different
00:35users, and if we go to the About page of the site and grab some of this text
00:43here and copy it--I'll just paste it right in and update the profile--you'll
00:50see that when we go back to the front page, that text appears here on the front page.
00:55This is weird because it's not the usual place you'd put that information, and
00:59it also means that you can't really have multiple authors using this theme
01:04because then you might have different types of information show up in this box.
01:09There are also some other interesting quarks.
01:11For example, if I go to the Portfolio here, and I go to one of my stories,
01:16you'll see that as we scroll down, here we have the large image, and then
01:20we have the image again, that's because this theme uses the featured image
01:26as a featured image.
01:28It also means that whenever there's a featured image, they also have in the
01:31post, the image will appear twice.
01:34To get rid of this, we have to go back to edit the post.
01:37We can do that from right here, and then simply remove the image from the post itself.
01:42And remember, that image is still here under Featured Image, it just isn't under the Post.
01:47When I click Update and ViewPost, you'll see now we have the image here, when we
01:54scroll down, we get the text from the Post, so this makes way more sense.
01:59It does mean that you have to do this for all your different posts, if you
02:02chose to put those images in.
02:05It also means though, that if you go to the Blog section, where you have both
02:10large images and the gallery, you'll see the large image, which is the featured
02:14image, and then you'll also see the links to the galleries.
02:18And here is a really cool built-in feature in Hatch.
02:21Hatch comes with a Lightbox, that means if you click on a thumbnail it pops
02:27up in a Lightbox like this, and you can navigate between the different images on the page.
02:31It's a cool little hidden feature that you would normally have to add using a plug-in.
02:37The final little bit of advice is that if you go to your page, you'll notice
02:40that we have a sidebar.
02:42So you may want to go check out what widgets you currently have in the sidebar,
02:47by going to the back end and going to Appearance > Widgets, and then place
02:52widgets in the sidebar that makes sense for these different pages.
02:57You have three different areas.
02:58You have the Primary, which is what you see here.
03:01You also have a Subsidiary, which appears directly underneath, and you have a
03:05Special Widgetized area where you can place widgets that will only appear
03:10after single posts.
03:12By understanding the advantages and disadvantages to different themes, you
03:16will be able to use them to their full capability.
03:19Now that you see what you can do with Hatch, play around with it and see what
03:23you can do to make it your own.
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3. Using Gridly
Getting and installing Gridly
00:00In addition to the WordPress Theme Directory, you can also find some great
00:04themes on other websites.
00:05They're usually published by people who don't want to adhere to the strict
00:09rules of the WordPress Theme Directory, or who for some other reason don't want
00:13to post their themes there.
00:15Not all the themes you find on the web are themes you should install on your
00:19site, but there are some really good ones.
00:22One example of a great theme is one called Gridly by Eleven Themes.
00:27You can see the preview here, it has what's called a Masonry layout which is
00:31these boxes that flow left to right and reorganize downwards.
00:36And if we go and look at a Demo, you'll see that as I resize this screen, these
00:42boxes of content will flow to fit to the screen.
00:47Because Gridly is not available in the WordPress Theme Directory, we have to
00:51download this theme manually and then upload it to WordPress to make it work.
00:56So let's first download the theme.
00:59And if you want to, you can tweet about it, or post it on Facebook that you're using it.
01:04And then once it's downloaded onto your computer, instead of going and unpacking
01:07it and placing it on your computer. Simply go back to your site, go to the
01:12Dashboard, go to Appearance and Themes, and then Install Themes.
01:18And here you can choose to either search for a theme or you can upload a theme.
01:22So here I'm going to go and choose that file that we've just downloaded.
01:27It's under Downloads, and I want to upload the zip folder the way it was
01:31downloaded, so I'm not doing anything to it.
01:33I'll click Open and click Install Now, and once it's uploaded WordPress will do
01:39the same thing it does for the themes that come from the Theme Directory, it
01:43Unpacks the package, Installs the theme, and then allows you to try to do a Live
01:47Preview or Activate it.
01:49Do a Live Preview just so you know that it works. And here you can already see
01:54that Masonry layout takes shape.
01:56And I like what I'm seeing so I'm simply going to go Save & Activate.
02:02And when I now go to my front page, Gridly is running.
02:05Now you can clearly see that there are some things we need to do.
02:08For example, the start of the site says Gridly and not the name of the site, but
02:13we'll address that later.
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Fixing incorrectly sized images with a plug-in
00:00After installing the Gridly theme, everything seems to be working quite well.
00:05As you can see, the Masonry layout on the front page already kicks in, and we
00:09even see the little preview images of each post.
00:12However, if you look a little bit behind the scenes--by using something like the
00:16Theme Developer tools in Chrome. So I'll select an image here and then click on
00:21Inspect element, you'll see that although this image is displayed as 310 pixels x 310 pixels.
00:27The actual image is 500 x 500.
00:31That's because the theme is grabbing the original image and displaying it
00:35because we haven't given the theme the proper size image.
00:40You may be wondering why that's an issue.
00:43Well, if you had a much larger image say one that was 1200 x 1200, or 2400 x 2400 pixels.
00:49this theme would grab that huge image and then crush it down to fit
00:54inside that little box.
00:55What we want to do is go into WordPress and get WordPress to generate images
01:01that actually fit these boxes, and the theme already wants to use those images,
01:06all we need to do is generate them, and then they'll automatically be used.
01:10To do that we're going to use a plugin that regenerates the thumbnails for each image.
01:15So I'll go into my back end to Plugins and Add New plugin, then I'll search for
01:21regenerate thumbnails and here we have the Regenerate Thumbnails plugin.
01:28I'll Install it, Activate the plugin, and then I'll go to Tools and select Regenerate Thumbnails.
01:39When you click on this Regenerate All Thumbnails button, the plug-in will go
01:43through each of the images uploaded to WordPress.
01:46Check with the theme to see what sizes of images the theme wants and then create
01:51thumbnails that match those sizes.
01:53That means as you switch themes, you need to run this plugin again and again and
01:57again because different themes use different size images.
02:00Once the process is complete, we can go back to the front page, right-click on
02:06the same image again, then click on Inspect element, and you'll see that now the
02:11image is displayed as 310 x 310, and the actual image is also 310 x 310.
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Exploring Gridly theme options
00:00Most well-built custom themes come with some extra features to further customize
00:05the site, Gridly is no different.
00:08However, as of this recording, the developer has not yet hooked into the new
00:12Theme Customizer option that came with WordPress 3.4.
00:16So, to access the theme customization options for Gridly, we have to go to the back end of the site.
00:22I'll go to my Dashboard, go to Appearance, and here you find Gridly Options.
00:28The Gridly Options are not all that extensive;
00:31however, they do make a big difference when you use them.
00:36Off the top you have the Logo, and if we go to the front page, you'll see
00:40that when you first installed Gridly, you used a Gridly logo for your site
00:44which is not a good idea, because that's not what the site is. You need to have your own logo.
00:50So the first thing we're going to do is swap out that logo.
00:53I've already created a logo. It's a transparent PNG file.
00:56So I'm going to go find that and select it and click Save Changes.
01:01The file is uploaded, I see the preview here directly under the Choose File
01:05button, and when I now go back to my front page and reload it, I have my own logo.
01:12The next option is a Color Scheme.
01:14You're served with three different options here, you have light, dark and custom.
01:18I'm going to show you what the dark option looks like. Save Changes and reload the page.
01:23And you see all that really happens is the background changes to the
01:28dark color, the menu changes from a dark to a light color, and the widgets here
01:34at the bottom change.
01:36You also notice that with the dark background, my logo doesn't look quite right.
01:40So if you're going to use the dark background, you have to customize your logo
01:44to fit with a dark background.
01:45I'm going to switch it back to light, Save Changes, and then I want to show you
01:52what this Responsive Layout button does. So let's first look at the front page.
01:56I'll reload, so we get the light Color Scheme. Gridly is a responsive theme.
02:01A responsive theme responds to the size of the window, and that's important because
02:06if someone accesses the site using a cell phone or a tablet, you don't want them
02:11to have to scroll left and right as they look at the content.
02:14If I resize this window, you'll see what I mean by responsive.
02:19As I resize the window, the content reorganizes, and if I go to single
02:24post, you'll see that as I resize the window, the content changes to fit with the window.
02:32However, if I go back to Gridly Options and turn Responsive Layout off, Save
02:38Changes, in the single views when I reload, you'll see that this window is no longer responsive.
02:45There are different reasons why you may want to do this, for example, if you
02:49don't want WordPress to automatically resize images, you might not want to have
02:54the Responsive Option on, but even if you turn the Responsive Option off, your
02:59front page and your index pages will still be responsive because of this masonry layout.
03:04So, although you have the option of setting Responsive Layout to no, I strongly
03:10suggest you leave it at yes, simply because the web should be responsive.
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Basic theme customization
00:00In spite of appearances, Gridly is actually a pretty standard WordPress theme,
00:05so it has some standard theme options, but not all that many.
00:09The two main elements you need to keep track of is the menu right here at the
00:14top and the footer widgets at the bottom.
00:16These are both controlled the standard way you would control menus and widgets.
00:21If we go to the Theme Customizer, you can select what menu you want to display
00:27in the main menu area, because this is used in proper WordPress menus, so we
00:31can go Navigation here and select for instance our Main Menu that allows us to
00:37have the Portfolio, Blog, Artist Bio, and Contact me buttons. I'll save and publish that.
00:43And to customize the widgets, you have to go to the Dashboard and to Widgets, or
00:50I can just go to the WordPress toolbar and go to Widgets directly.
00:53Now from here, you have one widgetized area where you can drag and drop whatever widgets you want.
00:59As you make changes to the widget area, you'll notice that the widgets are
01:04reduced, so now we have just Search, Recent Posts, Recent Comments, and
01:08Categories, but the way this theme is built as these lists become longer, the
01:14widgets will start stacking next to one another or on top of one another here on the site.
01:19The standard WordPress customization options are fairly basic, but they're
01:23important to keep in mind, so you don't end up with things on the bottom of
01:27your site you don't want and most importantly, so you end up with a menu you
01:30want up here at the top.
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Things to keep in mind when using the Gridly theme
00:00Like with all other themes, when you activate a new theme it's important to
00:05learn all the pros and cons of that theme so you know how it works, Gridly is no different.
00:10There are few things that you need to keep in mind when you use Gridly.
00:14First of all, Gridly expects that you use featured images all the time.
00:18You'll notice that here at the top this Birds post just says Birds and then View
00:23more, that's because I didn't add a featured image to it, so it looks quite
00:28different from all these other posts that start with an image.
00:31To activate an image, I go to my post, and you see here that the post actually
00:36has images already built-in.
00:39To get the featured image in, I have to go to Edit Post, scroll down, go to
00:46Featured Image, and from here I can either select one of the images I already
00:50have in the post, or I can upload a new Featured Image.
00:53I'm going to select one of these and click Use as featured image. You see the
01:00featured image appear down here, and when I update this and go back to my
01:06front page, you see now we have the image. However, there is one more important thing.
01:12If I go to any of these Portfolio posts, you'll see that just as with the
01:16Hatch theme when you have a featured image that featured image is featured on
01:20top, meaning if you also have the image inside your post, that image is featured twice.
01:26So like with the Hatch theme, if you're going to use the Gridly theme, I urge
01:30you to either have a featured image or have the feature in the post, not both
01:36because then people just see the same thing over and over again.
01:39And there's one last thing about these images, they're expected to be very wide.
01:43They're almost 800 pixels wide.
01:45What happens if you don't have an image that's big enough is you go into the
01:50post, and you'll see it doesn't span all the way across.
01:54So if I was to use this theme, I would make sure that all of my images are big
01:59enough to fit this box.
02:00And just for reference, the box is 770 pixels wide, so all your images should be
02:07770 pixels wide or more so that they always span across this entire box.
02:13There's one other caveat I have to point out.
02:16For some reason it doesn't seem like the dropdown functionality of the Main
02:20Menu works really well.
02:21So if you're going to use this theme, I urge you to only use top level menus,
02:26meaning if you go into the Menus section, you make sure that all the menu
02:31items are on one line so that you don't have any menu items indented like
02:36this, because if you do, chances are they won't appear, and that would be quite unfortunate.
02:42The final thing I want to say is this theme is an excellent theme for creating child themes.
02:48If you want to create a theme that has the masonry functionality built-in, but
02:52you don't quite know where to start, start with the Gridly theme because the
02:56Gridly theme already has that functionality built-in, and it works really well.
03:00So you can just pick up where the developer left off.
03:03If you want to know more about how to build a child theme, you should check out my course WordPress:
03:08Building Child Themes right here on the lynda.com online training library.
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4. Using Touchfolio
Getting and installing Touchfolio
00:00The last theme I'm going to show you is something very different, and more than
00:05that it's something that is currently undergoing a bit of an evolution, The
00:09Touchfolio theme is currently in beta, but I choose to show it to you anyway to
00:13give you an option that is truly unique, and that gets your feet firmly planted
00:17in the high-paced world of open source theme development.
00:21Touchfolio has been published on the Online-Collaboration-Platform GitHub and is
00:26in constant development.
00:27In addition, the theme author has set up a forum where you can suggest and vote
00:32on features and improvements.
00:33As a result, you can take part in influencing how this theme will evolve and how it will work.
00:39So before we download Touchfolio, I just want to show you what this theme is all about.
00:44So I'll go to the Touchfolio web site and then click on View demo, and we get
00:49a demo of the theme.
00:51This is a portfolio theme in the way portfolio themes probably will be moving forward.
00:56The name Touchfolio indicates one of the key functionalities of this theme.
01:00If you have a tablet or a phone or you can even use your mouse, you can
01:05literally use your finger or your mouse to move the content around in dragging motions.
01:10You can also scroll through the content using the scroll wheel on your mouse
01:15or even the keyboard.
01:17The key to Touchfolio is this layout where you have galleries, and the
01:21galleries contain multiple images and even video that you can easily scroll
01:29through, and for each project you'll also have information that pops up like
01:33this that can be pinned or shared.
01:34When you get to the end of a project, you can then navigate directly to the next
01:40project and then scroll through that one as well.
01:44Touchfolio gives you complete customizability both in terms of what you upload
01:48and also how it's displayed with background colors, deciding whether or not you
01:52want an image to span the entire screen or only part of the screen, and so on.
01:57You also have advanced functions in the menu.
02:00As you can see here, we have a menu item called Projects that lists out all the
02:04projects, but if I go to for example the Blog, you'll see the Projects list
02:08collapse, and we now just have the Projects button.
02:12There's also an Alternative Portfolio view here that's based on Masonry, so you
02:16get these items that are stacked in a nice orderly fashion.
02:20If you click on them, you jump directly to that same type of navigation that you had before.
02:25So now that you know what's possible, let's download Touchfolio and then
02:30install it on our own site.
02:32So I'll go to Touchfolio front page, click Download, and download the package.
02:39Again, it's downloaded onto my computer. I can then go to my Dashboard, go to
02:44Appearances > Themes, and Install Themes, click Upload, find the file and click Install Now.
02:56Because of how advanced this theme is, if you click Live Preview, it won't work.
03:01To get this theme to work you'd actually have to activate it, so I'm going to click Activate.
03:05You get a message saying Congratulations, Touchfolio theme installed!
03:09And you can go and vote for the features and report bugs, and you can follow the
03:12developer on Twitter or even join the Newsletter about this theme.
03:16But for now we're just going to jump straight to the front page and take a look at it.
03:20Now as you can see, the Touchfolio theme that we have right now looks very little
03:26like the one that I showed you earlier and that's because the Touchfolio theme
03:30doesn't work the same way regular WordPress themes work.
03:33So to get it to where we need it to be, we need to do some customization.
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Creating albums and galleries
00:00Touchfolio is a true portfolio theme in that it handles portfolio items
00:04separately from regular blog items.
00:08That means to use Touchfolio as portfolio and get the most out of the theme,
00:13you've to populate the Touchfolio Gallery. But before we do that, we need to get
00:18rid of all this content, because when I originally populated this site to demo
00:23it for you, I used the Blog to populate all my content, but now that we are
00:28using Touchfolio, I want to use the Blog for blogger contents and then place all
00:33my portfolio items in the Portfolio.
00:35So I am going to go to my site here and then go into Posts and look at All
00:41Posts, and I am going to mark all of them, click Edit to bulk edit them, and
00:48then I am going to change the Status for all these posts to Draft.
00:52Now this is not something you necessarily have to do.
00:55I'm doing it because this entire site is full of portfolio content, and I want
00:59to place all that content in the Portfolio.
01:02If you already have blog post content, you may want to put all of the portfolio
01:06content on hold in Draft, and then you put the portfolio content into your
01:12gallery and keep your blog content in the Blog.
01:16Now what I did was just for this particular site, your situation may be different.
01:21If you have a mix of blog posts--so regular posts that you want to have under
01:25Blog--and gallery items or portfolio items in your Blog, you want to put all of
01:30your portfolio items and gallery items in Draft and leave all your blog posts as they are.
01:37The reason I am not deleting these posts outright is because I may need the
01:40content later, so I am just putting them in Draft so no one can see them, but
01:45what you're aiming for here is to completely separate your blog post items from your portfolio items.
01:51Once that's done, you can populate the Touchfolio Gallery.
01:55You find it here on the Menu, it's a new post type called Gallery, and inside
01:59Gallery, you can add a new album.
02:03An album is similar to a post except you can attach multiple images to one album.
02:07So I am going to go to my demo content here, and first I am going to add a new
02:13item with multiple images.
02:16I have one here that's called Birds, so I'll grab the title, paste it in.
02:21So now the album is called Birds.
02:23I'll grab all the text for the album and paste that in the text area.
02:27Then I'm going to is set this to Projects because it's going to be under the
02:32Projects Category, and I'll scroll down, and here we have a new feature.
02:37This is a custom meta box that comes with this theme only.
02:40When I click on the Add Images button, I open a new add images function where I can select files.
02:48So I'll go and find the files for this post.
02:52I'll select all of them, click Open and they are uploaded into the system.
02:57But unlike the regular image uploader, I get a different view here where I can now
03:01select which of these images I want to add into the post.
03:05So I'll click the plus for each of them and they are added into the post.
03:09In addition, I can also go to the Media Library and look at other images that
03:15are in my library and see if I wanted to add any of those.
03:18If I click on the plus, it's automatically added to this particular album.
03:22When I am done, I close it, and you see I now have these three images.
03:27I can delete them by clicking the X, I can reorder them by moving them around
03:31like this, and I can even click on each image and change the way they're
03:36displayed so that instead of displaying as a default image we can display it
03:40to fill the entire screen or we can set it to just fill in the area or to Don't scale.
03:46I can change the Alt attribute, so I can put in a proper description of the
03:50image here, and I can even attach a video URL either from YouTube or Video so
03:54that when someone clicks on the image, they automatically go to the video
03:58that's played in the box.
04:01Before I save this, I am going to scroll down and make one more change.
04:04Down here under Settings, we can set a Default scale mode for these images so
04:09that's basically whether or not we're going to blow up the images to fit the
04:13whole screen or not, and I can also set a custom background color for the
04:17album, or I can set a custom URL for a specific image that I want to tile in the background.
04:22So I am going to set the background color for this album to a brown, and then I
04:29am going to publish this album.
04:31Now that the album is published, I can click View Album ,and here you see what happens.
04:37We get the title and the description here in this box that I can close, and from
04:43here we can navigate through the images in this album.
04:45When we get to the end of the album, we are automatically prompted to jump
04:50to the next project.
04:51So I can click on that, and then we are jumping to the next post.
04:54Again, title, description, I can close it and navigate through the images.
05:02Now we have a set of different albums with different content that's organized in
05:06two different Gallery categories.
05:08With that done, we need to work on the site as a whole to make it easier to navigate.
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Adding a gallery to the menu
00:00Now that we have created albums and galleries in the site, we need to work on
00:05the overall settings of the site to make it work more like a portfolio site.
00:10Right now, what you are seeing is the front page as it is by default in
00:14WordPress, which is the blog.
00:15The problem is I already put all of my blog posts in Draft because they used to
00:19be the portfolio items. And I don't currently have any blog posts.
00:24Even if I did have any blog posts, I wouldn't want them to be on the front page.
00:28What I want in the front page is the artist's portfolio.
00:31So this button that says Portfolio should automatically be pointing to the
00:35front page, and it should showcase the portfolio.
00:38To make that happen, I first have to create a new page.
00:42So I will create a new page that will become a placeholder.
00:45I will call the page Portfolio and before I save it, I am going to go down here
00:51under Page Attributes and change Template to Gallery Page.
00:55I will publish this new page and then go down to Settings > Reading and change
01:03Front page displays from Your latest posts to A static page.
01:09Here I can select which page I want to display as the Front page and then which
01:13placeholder I want to use for the blog.
01:15In this case, I don't have any blog items, so I don't want it to appear.
01:19So I am just going to assign the Front page.
01:22So I will set that to Portfolio here and click Save Changes.
01:26Now if I go to the Front page again, you'll see that we automatically jumped
01:31directly to the Portfolio, and here I can navigate through all of my projects and
01:35get the full experience of a Portfolio.
01:37But my menu hasn't changed, it's still the same menu.
01:42So I have to go in and change the menu as well.
01:45So I will go back in and use the WordPress toolbar to get to Menus.
01:49From here, I am first going to remove the Portfolio item and the Blog item
01:53because these are both Category links and they point to the blog, and that's not what I want.
01:58So I will take these away. Then I want to add the Portfolio Page I created.
02:03So if I scroll down, you see here under Pages I have Portfolio.
02:07So this will now serve as my homepage, so I'll add that to the Main Menu.
02:12Then I also want to add the individual portfolio items I have.
02:16So if I scroll all the way to the bottom here, you see that Touchfolio has given
02:20me two new options to add menu items.
02:23First of all, I can add each of my individual albums if I want to and more
02:28importantly, I can add the Gallery_Categories.
02:31So I will add both the Portfolio Category and the Projects Category, click Add to Menu.
02:36Then I am going to change names of them so that it's clear that these are
02:40not the same as top.
02:41So I will say Filed under Portfolio, and Filed Under Projects, click Save Menu,
02:52and now when we go to the Front page, you will see something really cool.
02:56Touchfolio automatically notices if a menu item points to a gallery that has multiple items.
03:03And if it does, it instantly gives you a list of each individual item.
03:07So from here, because the Front page now points directly at the Portfolio items,
03:12I can click anywhere on this and get the Portfolio item I want.
03:15And if I scroll down and click under Filed under Portfolio, the top menu
03:22collapses and instead we get a menu here, that again gives me access directly to
03:27the posts that are under that specific gallery category.
03:31And if we click on any of the regular pages, we still get a nice page view with regular content.
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Adding a masonry gallery
00:00In addition to this custom Touchfolio view where you can drag your galleries
00:05around with your mouse or navigate other with your scroll wheel or even your
00:09keyboard, Touchfolio comes with a Masonry Gallery view that you can activate
00:14for, for example, the Front page.
00:16To do that, you need to change the Page Template for the page you are using as your Front page.
00:22So I'll go to the back end again, go to Pages, and here I find my Portfolio Page
00:29which is the front page.
00:30If I want to change this from a Gallery view to a Masonry view. I can go to
00:36Quick Edit, and here I can change the Template.
00:38We already set it to Gallery Page, so I'm going to drop that down and change it
00:43to Masonry Gallery Page.
00:44When I select that and update it and go back to look at the site, you'll see
00:49instead of that Touchfolio type gallery we had before, we now have a Masonry
00:53Gallery that's fully responsive and will change with the size of the screen.
00:57This is a preference option. You can choose whether you want the front page
01:02to showcase just one item or if you want to have a gallery like this that
01:06shows multiple items.
01:08I think this is a kind of cool idea for the front page because it shows more of the
01:12content on the site, and if you have a larger screen than what I do, then you'll
01:17see more items next to one another.
01:20Personally, if I was to make a portfolio, I would use the Masonry Gallery as
01:24the front page because it showcases way more content than the Touchfolio Gallery does.
01:29And the cool thing about the Masonry Gallery is as the screens get larger, you
01:33see more and more content.
01:35I can simulate that by zooming out in my browser, and you'll see that as I zoom
01:40out, you see more and more of these items next to one another.
01:44And if you wonder if by doing this you kind of lose the whole point of the
01:48Touchfolio Gallery, don't worry. If you go into any of these posts, you'll right
01:53back at the Touchfolio Gallery again.
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Adding links to social media sites
00:00There's one more important component you should always add to a Portfolio site,
00:04that is a menu that's easily accessible the points visitors to your Facebook
00:10page, your Twitter profile, and whatever else you have that you might want people
00:14to access so they can interact with you and know what's going on.
00:17We're going to use the widgets to do that.
00:20So first, I'll go ahead and create a new menu and add a new menu, I'll call this one Social Links.
00:29In this menu, I'm going to create a couple of custom links.
00:32So I'll go in down here, and I'll set one for my Twitter profile and another one
00:41for my Facebook page.
00:46Before I save this, I'm going to go to Screen Options, and here we can activate
00:50extra types of information for our menu items.
00:53So I'm going to activate this Link Target option because then I can make sure
00:58that when people click on this link, it opens in a new window or tab.
01:02So I'll do that for both of them so that they don't leave my site.
01:08I'll save this menu, and then I'll assign this menu to the Social Links menu location.
01:15That way when people go into the main site, they get the regular menu to all my
01:22content, and then they also get links to me on Twitter and to my Facebook page.
01:29Now that I've those items, I can choose whether or not I want to keep my regular widgets.
01:34Now notice that my regular widgets which appear down here at the bottom on
01:38the left side are only there on pages.
01:41If you go into the gallery, those widgets disappear, but both your Main Menu and
01:47your Social Links menu stay.
01:49So that means if I want to use the widgets, I have to keep in mind that they might disappear.
01:54In my case, that means I'm going to take them away.
01:57So I'll go to Widgets here on the WordPress toolbar and remove all the widget
02:03items so that we never see them.
02:06That way we have a nice and clean sidebar with only content that we want to
02:10people to click on, and there's no confusing content anywhere on the site.
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Exploring Touchfolio theme options
00:00Now that we've set up all the contents in our Touchfolio theme and used all the
00:04features that you see on the front end, it's time to take a quick look at the
00:08Theme Options that come with this theme, because like with everything else in
00:11Touchfolio, they're quite different from other themes.
00:15To get to the Theme Options, we'll go to the Dashboard, and here we have a new
00:21option with a white rabbit on it called Touchfolio.
00:24When you open this, you get through the Touchfolio panel, and from here you have
00:28General Settings and Gallery settings.
00:30Under General Settings, you can upload a custom logo to replace the title of the
00:36site if you want to, it has to be 97 pixels by 16 pixels tall if you want that to
00:42work properly, and if you do, it'll replace this title right up here.
00:47You can also add Tracking Code for the theme.
00:50So this is if you don't use a specific plug-in to add Google Analytics tracking code.
00:56I recommend using a plug-in to do this because then it's not theme specific, and
01:00you won't lose it if you decide to switch out of the theme.
01:04You can also add a Favicon.
01:05A Favicon is that little icon that appears next to the name of your site
01:09when people visit it.
01:11If you want to generate a Favicon with your own logo, I recommend you use a
01:15service called X-Icon Editor.
01:18This is a great service where you can either draw an image yourself or upload
01:22one and then the service will create different icons in different sizes and in
01:27this case you want the 16x16 icon.
01:29You download it onto your computer, and then you can use this function to upload
01:33it to the Touchfolio theme, and it'll appear here just like you see the X for
01:37the X-Icon Editor up here.
01:39Below that you have the Footer Text where you can put in your own Footer Text if you want to.
01:45You can also add custom Google Fonts Code, so you can use a different font from
01:49the default font in the theme.
01:51This requires in-depth understanding of how the Google Fonts Libraries work, so
01:55it's bit more advanced, but you can experiment with it. And on the topic of
02:00style, you can also add a custom less Skin File.
02:04This is a very advanced option, and you really need to know what you are doing.
02:07So if you want to do this, you need to go check out the documentation for this
02:12theme on the theme web site.
02:14The last option allows you to add a Facebook admin ID.
02:18The reason why you would want to add your Facebook admin ID to the site is so
02:23that Facebook can track the sharing that's happening on your site.
02:27This is not something you have to do, and it's not even something you have to do
02:31if you have a Facebook page, but it's something you may want to experiment with.
02:35If you make any changes to the settings, remember to click Save All Changes
02:38after making them, and if you're not happy with the changes you make, you can
02:42always go and click Reset All Options.
02:45Now these are General Settings. In addition you have the Gallery Settings.
02:48The Gallery Settings are global settings that apply to all the galleries on the site.
02:55You can set a Default Background Color, you can set a Default Background
02:58Pattern, and you can also set Default Image Scale Molds that's where you decide
03:03whether or not the image should fit in the area that is scaling it down, if it
03:07should fill the area that means scaling it up so it fills everything, or if it
03:11should not scale so that no matter what size it is it will always display in the original size.
03:16You can also set the default Gallery Image Size.
03:19This hooks into the standard WordPress image sizes, you can use large, medium or
03:24any other image size type.
03:27And finally, you can set whether or not you want the project descriptions to
03:30open automatically when you go to a gallery.
03:32So if you go to the front page here, and you open a gallery, you will see that
03:37the project description opens automatically, but if we turn this off and Save
03:42All Changes and reload this page, you'll see that the description does not open
03:48automatically, and you have to click on it to see the text.
03:52You can experiment with both and see what works best for you and the people who visit your site.
Collapse this transcript
Things to keep in mind when using the Touchfolio theme
00:00Like with any other theme, the Touchfolio theme has benefits and drawbacks, and
00:05it's important that if you use it, you know what these are.
00:08The main thing about the Touchfolio theme and a lot of other custom portfolio
00:13themes that you have to keep in mind is that if you're using a custom post
00:17type like we are in this case with the gallery post type--and by the way, the
00:22way you identify custom post types is if they appear as a separate item in the Admin menu.
00:28If the theme is using a custom post type, and you decide later to switch to a
00:32different theme that doesn't use the same custom post type, all the content
00:37that's in the custom post type will not appear in the new theme.
00:42That means if you're using Touchfolio, and you decide to switch to a different
00:45theme, you will have to migrate the content that put into the Gallery post type somewhere else.
00:52It's a lot of work, but chances are if you're using Touchfolio, you're going to
00:57be using it for a long time because it really is a cool theme.
01:00The other thing you have to keep in mind is that Touchfolio is an experimental theme.
01:05It doesn't work the same way a lot of other WordPress themes work, and it's
01:09also still in beta.
01:11To address this, the developer has opened a forum where you can file bugs,
01:16suggest new features, and also vote on the features that are being suggested our
01:21bugs that are being flagged.
01:22You can get to that forum by following this link here.
01:25It looks like this. And here you have lots of links and also lots of suggestions,
01:30and you can communicate with other people that are using this theme and see if
01:34you can get new features included.
01:36And like I said, Touchfolio is posted on GitHub.
01:40So if you're a developer, and you want to contribute to Touchfolio, you can by
01:45forking it on GitHub, adding or changing features, and then pushing it back up.
01:50As I said when I first introduced you to this theme, Touchfolio is a very
01:54different theme from every other theme, and that's also why I think it's so
01:58important that you see it.
02:00It has really cool functionality, it showcases content in a very different and
02:04very unique way, and that's why if you use it and you use it properly, you'll
02:09get more attention to your portfolio, and you'll be able to showcase your
02:12content in an interesting way to people who visit it.
Collapse this transcript
Conclusion
Getting the word out through social media sharing
00:00Once people have launched a site, the first question they ask is always how do I
00:04get listed on Google? And the second, how do I get people to visit my site?
00:10The answer to both these questions is social media and a good social sharing strategy.
00:15In the beginning, the Internet was based around directories like the original
00:20Yahoo! Directory and search engines like Google, but more and more people are
00:25moving to social sharing platforms like Facebook and Google+ and Twitter and
00:30Pinterest to share their interest in different types of content.
00:33And to get people to discover your content, it's more and more important to
00:38enable the people who visit and find your content to share that content with
00:43their friends so that their friends can go check it out as well.
00:46Now there's a lot of debate in the Web Development Community right now over
00:50whether or not it's a good idea to put sharing buttons on your site.
00:54One side argues that if you don't put sharing buttons on the site, then people
00:58won't share your content, whereas the other side argues that putting sharing
01:03buttons on your site may lead to you looking desperate.
01:07My advice is when you start out, it may be a good idea to put sharing buttons
01:12on your site, so it's easy for people to share your content and then as your
01:16community grows, you may consider taking them off again, so you don't look so desperate.
01:21It's all about reaching a critical mass where enough people share your content
01:25so that you don't have to do all the work.
01:27Let me give you some simple tools to get started on this.
01:30What we want to do is add some sharing buttons to your site, and this will work
01:35with pretty much any theme.
01:36So I'm going to do it in the Gridly theme, but it works on any other theme too.
01:40We're going to go to the back end, to the Dashboard and add a plugin called AddThis.
01:45Now AddThis is a very advanced sharing platform that allows you to add multiple
01:51buttons to your site to do different things.
01:55What's cool about AddThis is that they run their own statistics and they have a
01:59lot of evolving features so you can always go in and change it to add or
02:03subtract buttons or add new features as they become popular.
02:07I'll activate the plugin, and then we have to go and then customize the plugin a bit.
02:13So I'll go to Settings and AddThis and here you can select what type of buttons
02:19you want to place on the site and where you want to place them.
02:22The default is to have all the standard buttons, so Like from Facebook, Tweet,
02:28Google+, and a Share button that gives you all the other types of options
02:31available, but you can also choose None or you can choose More options and
02:36select one of these predefined buttons or even create a custom button yourself.
02:42I recommend using the standard row buttons either on the top or on the
02:47bottom, but not both.
02:48Because if you do both, it gets a little excessive.
02:51So let's say we want to add it just on top and not on the bottom, I'll scroll
02:55down and click Save Changes, and when we now open this site in the separate
03:01tab, you'll see that when we go to a single post and scroll down, we now have
03:07these sharing buttons.
03:09The sharing buttons in turn make it very easy for people to share their contents.
03:13All you have to do is click the Like button, and you would like it on Facebook if you're logged in.
03:18You click the Tweet button, and it opens a window, so you can send a tweet with
03:22the link to this post or if you click the g+ button, you plus one the post on
03:27Google+, and you can also add extra information.
03:29You also have this Share button that gives you more options like Pinterest and
03:32Blogger, and you can see there are over 300 other sharing options here.
03:36So AddThis gives you a lot of functionality.
03:38AddThis is also very advanced, so you can go into the Advanced tab and select
03:43whether or not you want to have sharing buttons on certain pages, and you can
03:48track the sharing, and you can customize it in any way you want.
03:51But for basic setup, all you really need to do is add the buttons either on the
03:56top or on the bottom of your post and then get people to start clicking.
04:00The other strategy you want to employ is every time you post a new post or
04:05picture or anything on your site, after it's gone public, you should go and like
04:10it and tweet it and add it to g+ and add it everywhere else you think that your
04:15target audience is so that people see that you posted it.
04:18By doing this yourself, you're starting the sharing process, and chances are your
04:22friends will reshare it.
04:25Social media is all about engagement, and by engaging your friends, your fans, and
04:30your clients in social media and getting them to share your content, more people
04:35are going to discover your content, you're going to rank higher on search
04:38engines, and more people are going to come to you to see what you do, and that's
04:43really what it's all about.
04:44So, now that you have a site up and running, focus on a solid sharing and
04:48communication strategy, reach out to your fans, and most importantly, have fun.
Collapse this transcript


Suggested courses to watch next:

WordPress Essential Training (6h 43m)
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