Start with a Theme: Video Blogs in WordPress
Illustration by John Hersey

Getting the word out through social media sharing


From:

Start with a Theme: Video Blogs in WordPress

with Morten Rand-Hendriksen

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Video: Getting the word out through social media sharing

Once people have launched a site, the first question they generally ask is how do I get listed on Google? And the second one is how do I get people to visit my site? The answer to both of these questions is social media and a solid social sharing strategy. The web is full of millions upon millions of blogs, so simply launching a blog does not mean people are going to find it or read it or share it. The best way you can achieve reading and sharing on your blog is actually by sharing it yourself.
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Watch the Online Video Course Start with a Theme: Video Blogs in WordPress
58m 39s Beginner Feb 13, 2013

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This installment of Start with a Theme shows how to set up a video blog using WordPress and three different free themes that result in three different looks for your site. Series author Morten Rand-Hendriksen explains how to get up and running quickly with Twenty Twelve, Origami, and Sundance, and reviews the benefits and drawbacks of all three themes as they apply to video content in particular. Learn how to add video from services such as YouTube and Vimeo, enhance the visibility of your posts, add a video slider, and more.

Subject:
Web
Software:
WordPress
Author:
Morten Rand-Hendriksen

Getting the word out through social media sharing

Once people have launched a site, the first question they generally ask is how do I get listed on Google? And the second one is how do I get people to visit my site? The answer to both of these questions is social media and a solid social sharing strategy. The web is full of millions upon millions of blogs, so simply launching a blog does not mean people are going to find it or read it or share it. The best way you can achieve reading and sharing on your blog is actually by sharing it yourself.

So after creating a blog, start sharing your content. When you write a post or find a video you like, go to that video or post, copy out your URL and paste it in to social sharing sites like Facebook and Twitter and get your friends to watch it and share it. Also, if people interact with you in the comments, make sure to always respond to the comments. Start a conversation, that way you ensure that people feel like you're a real person that they can interact with.

You can also engage people by asking them questions on Twitter, on Facebook, or even in your site. Ask them about what they want to see next, or ask them about other experiences they've had or their favorite videos and then share those with the viewers so that they will then feel that they're interacting with your site. The final thing I want to suggest is that you add a contact page. This is always a good idea because once people see your contact page, they have an easy way of contacting you.

Although immediate reaction to a contact page is to add your email address, but that's actually a really bad idea, because there are not just people on the Internet, there is also these computers that troll the Internet looking for email addresses, and once they find your email address, they start sending you garbage email. Putting in a form instead is a much better solution, because then people can fill out the form, and you get the email without all the spam in the process. I'll show you how to add a very simple form. I'll go to the back end of my site.

I need to add a plug-in, so I'll go Plugins and click Add New and here I'll Search for grunion, click Search. Here you have the Grunion Contact Form. I'll click Install Now, activate the plug-in, and now I can go to Pages and create a New Page, call it Contact, I'll say Contact me, and then I'll put in the form.

The form appears here because once we added the Grunion Contact Form plug-in, we got this new button. So I'll click on the new button, and this allows me to customize a form. The standard form is actually fine, and the email notification goes to the default email address you set up when you set up your site. So I'll simply click Add this form to my posts, Publish the post, and then I need to add the contact page to my menu. So I'll go to Appearance > Menus, go down to Pages and find Contact, add the contact page to my menu, save the menu, go to the front page, and now when I click on the Contact button, I'm taken to a contact page that has a form.

When people fill out the form and click Submit, you get an email with that form entry. And if you don't get the email, you'll see the form appear here under Feedbacks. Social media is all about engagements and even ignoring social media, engagement is always good business. So now that you have the site up and running, focus on a solid sharing and communication strategy, reach out to your fans, and most importantly, have fun.

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