Content Marketing: Blogging for Business Preview

Content Marketing: Blogging for Business

With Martin Waxman Liked by 1,571 users
Duration: 48m Skill level: Beginner Released: 9/12/2018

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Course details

A distinctive, thoughtful blog can help you define your company's personality—and even establish your organization as a thought leader. If you're interested in starting a blog for your company, then this course is for you. Join marketing and social media expert Martin Waxman as he provides a solid platform and overview of the ins and outs of using a blog as part of a business marketing strategy. Martin covers all aspects of the process, including design and development considerations, setting up editorial guidelines, writing and optimizing your posts for SEO, promoting your content on social media, and establishing metrics that link to business outcomes.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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