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WordArt is a graphic created from text. You can create WordArt for use as a logotype, a symbol, or other graphic that you want to use in your document. We have two different sections of text here that look very similar, one Text with Effects, was created by using the Text Effects gallery here in the Font group on the Home tab. This, on the other hand, is something different. It's WordArt. When I select this text, I have my Drawing tools Format tab open because this text was created for use as a graphic.
They look similar, but there are things that I can do with this WordArt text that I can't do with my regular text. For example, because this is a picture, I can position it anyplace in the page I wish without having to worry about the text above or below it. Because it's a graphic, I can position it precisely, or choose how I'd like text to wrap around it. I can also apply a style to the shape of the text, and change that shape if I wish, and style it here.
I can apply a fill behind the shape, if I wish. I can place this graphic in front of, or behind the text in my document. I can change its text direction to rotate my text sideways or back, and I actually have a Rotation Handle, so I can spin this and place it any place I want, not just in the body of my document, but in my margins, if I wish. Welcome to WordArt which creates text that behaves like a graphic.
Let's see how easy it is to create our own WordArt here in Word 2010. To insert new WordArt, simply click anywhere in your document and choose Insert > WordArt, way over here in the Text group on the Insert tab and begin by choosing a style. So I'm going to choose this reflective blue. It's kind of a metal bevel. A text box opens with formatted text in it that says YOUR TEXT HERE, and I'm going to say "TWO TREES HOLIDAY HOURS." Looks good.
Notice I automatically have the reflection and all the formatting for this text. I can then move that text however I wish, and I can say I'd like the text wrapped around this squarely, that easy. If I want to edit my text, I just click and do whatever editing I want to do. Again, very easy. I added it as I normally would, but I have the bonus of having a graphic that I can use in ways that I can't use this text. This text is pretty limited. I can move it in places that I have text, but my WordArt, I can take anywhere.
I can position however I wish. I can change its style with a simple click, and I have access to not just the tools like Shadow, Reflection, and Glow that are available as Text Effects, but I also have access to the picture only tools, like Bevel and 3-D Rotation. So with Word's text effects, like Reflection and Glow, you might be tempted to ignore WordArt, but if you want to create text based art that you can position and format in all the same ways that you would position shapes or photos, you'll be drawn back to WordArt again and again.
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