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Distributing Windows Phone Apps through the Windows Phone Store
Illustration by Don Barnett

Distributing Windows Phone Apps through the Windows Phone Store

with Michael Lehman

Video: Welcome

(music playing)) Hello I'm Michael Lehman, and welcome to distributing Windows phone apps through the Windows phone store. In this course, I'll show you how to sign up for a developer account with Microsoft, prepare all the artwork and metadata you'll need to submit your app. How to tweak your app manifest to make it accurately reflect your app's actual requirements. How to select and implement the optimal business model, including trial mode, advertising supported apps and in app purchase. We'll upload an actual app to the windows phone store, including a beta test as well as publishing the app to go live. And finally, I'll help you understand how to launch and promote your app once it's live in the store.
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  1. 45s
    1. Welcome
      45s
  2. 23m 5s
    1. Walking through the Windows Phone Store
      5m 22s
    2. Understanding the Windows Phone Store process
      8m 56s
    3. Exploring the business models
      6m 16s
    4. Exploring Trial mode
      2m 31s
  3. 16m 31s
    1. Understanding the Windows Phone Dev Center
      3m 27s
    2. Creating a Microsoft account
      2m 42s
    3. Registering for the Dev Center
      4m 22s
    4. Creating individual and company accounts
      1m 50s
    5. Getting paid
      1m 7s
    6. Exploring the Microsoft advertising pubCenter
      3m 3s
  4. 33m 29s
    1. Setting up a free app
      1m 43s
    2. Preparing an ad-supported app
      2m 0s
    3. Readying a paid app
      1m 53s
    4. Setting up for Trial mode
      1m 26s
    5. Preparing an app for in-app purchasing
      3m 1s
    6. Choosing your markets
      1m 49s
    7. Deciding on pricing
      2m 15s
    8. Acquiring a map services token
      1m 7s
    9. Refining your app manifest: Application UI
      8m 27s
    10. Refining your app manifest: Capabilities
      6m 28s
    11. Refining your app manifest: Requirements and packaging
      3m 20s
  5. 10m 13s
    1. Creating an app description
      1m 41s
    2. Establishing keywords
      1m 43s
    3. Creating the artwork for your app
      6m 49s
  6. 37m 20s
    1. Submitting your app to the Windows Phone Store
      3m 36s
    2. Creating the artwork
      4m 0s
    3. Creating a release build
      2m 7s
    4. Taking the screenshots
      5m 19s
    5. Running the Store test kit
      4m 18s
    6. Reviewing the manual test cases
      4m 8s
    7. Submitting to the Dev Center
      13m 52s
  7. 20m 51s
    1. Getting ready for launch
      1m 43s
    2. Understanding the final release process
      2m 9s
    3. Handling updates
      5m 18s
    4. Creating an app-specific website
      2m 26s
    5. Prepping press releases and publicity
      3m 48s
    6. Working with app review sites
      2m 4s
    7. Effectively using social media
      3m 23s
  8. 1m 40s
    1. What's next
      1m 40s

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Distributing Windows Phone Apps through the Windows Phone Store
2h 23m Intermediate May 29, 2013

Viewers: in countries Watching now:

Building an app is a great first step; now you need to find a distributor and audience for your work. Join Michael Lehman as he covers the end-to-end process of selling and marketing that app through the Windows Phone Store. This course provides an overview of the store and explains how app developers choose a business model (including free, ad-supported, paid, trial mode, in-app purchase, and try-before-you-buy). Plus, learn to create a Microsoft account, register for the store, submit your app, get paid, and take advantage of marketing opportunities offered by Microsoft.

Topics include:
  • Examining the business models
  • Creating a Microsoft account
  • Registering for the Dev Center
  • Getting paid
  • Choosing markets
  • Refining your app manifest
  • Preparing your assets
  • Submitting your app to the Windows Phone Store
  • Promoting your app
Subjects:
Developer Mobile Apps
Software:
Windows Phone
Author:
Michael Lehman

Welcome

(music playing)) Hello I'm Michael Lehman, and welcome to distributing Windows phone apps through the Windows phone store. In this course, I'll show you how to sign up for a developer account with Microsoft, prepare all the artwork and metadata you'll need to submit your app. How to tweak your app manifest to make it accurately reflect your app's actual requirements. How to select and implement the optimal business model, including trial mode, advertising supported apps and in app purchase. We'll upload an actual app to the windows phone store, including a beta test as well as publishing the app to go live. And finally, I'll help you understand how to launch and promote your app once it's live in the store.

So, let's get started.

There are currently no FAQs about Distributing Windows Phone Apps through the Windows Phone Store.

 
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