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William Lidwell

Professor William Lidwell lectures at the Gerald D. Hines College of Architecture at the University of Houston. He also serves as director of innovation and development at the Stuff Creators Design Studio in Houston, Texas. He earned his BA in psychology from Texas State University and his MS in interaction and instructional design from the University of Houston–Clear Lake.

A designer, teacher, and author, Professor Lidwell has over 20 years of experience working in product design and user interaction. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. He also founded and has supported numerous startup companies, ranging from online learning environments to heirloom furniture design stores to food trucks.

Professor Lidwell is the author of the best-selling design guide Universal Principles of Design, which has been translated into more than 20 languages. He has written and edited other works, including Deconstructing Product Design, the "Makeshift" column for MAKE magazine, and Guidelines for Excellence in Management: The Manager's Digest.
1 course
  • view course page for The Science of Logo Design

    4 scientifically based design principles that designers can leverage to create stronger logos.

    45m 3s
    Beginner
     
    Viewers:

“All of the instructors you have for graphics/3D/animation are great! Many of them remind me of the wonderful professors I have at my college, just a LOT more mobile!” —Michael M.
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