Start learning with our library of video tutorials taught by experts. Get started

William Lidwell

Professor William Lidwell lectures at the Gerald D. Hines College of Architecture at the University of Houston. He also serves as director of innovation and development at the Stuff Creators Design Studio in Houston, Texas. He earned his BA in psychology from Texas State University and his MS in interaction and instructional design from the University of Houston–Clear Lake.

A designer, teacher, and author, Professor Lidwell has over 20 years of experience working in product design and user interaction. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. He also founded and has supported numerous startup companies, ranging from online learning environments to heirloom furniture design stores to food trucks.

Professor Lidwell is the author of the best-selling design guide Universal Principles of Design, which has been translated into more than 20 languages. He has written and edited other works, including Deconstructing Product Design, the "Makeshift" column for MAKE magazine, and Guidelines for Excellence in Management: The Manager's Digest.
1 course
  • view course page for The Science of Logo Design

    4 scientifically based design principles that designers can leverage to create stronger logos.

    45m 3s
    Beginner
     
    Viewers:

“I am in love with the After Effects program and have already started to apply some animation on our web pages. Even at this baby-steps stage, it looks awesome. You guys are the best thing that ever happened.” —Ida P.
more from our members »

Try our tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.