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Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence users' behavior patterns.
Learn how to tap into self-image with the right persuasive design techniques, and make your product or service seem more valuable.
Learn how to motivate your users to act and engage them with your UX designs—without misleading them.
See how to map your users' needs to your proposed UX design solution with scenarios and storyboards.
Generate more creative, more satisfactory solutions for your users using ideation techniques.
Make your development process more user centered. Learn about the importance of personas, how to create them, and how to use them in your user experience research and design.
Learn how to gather user data through careful observation, and transform that data into actionable project ideas for a more user-centric design.
Learn about the benefits of user-centered design and the six techniques illustrated in the UX Design Techniques series.
“My colleagues and I decided to start our own graphic design business, but had no knowledge of how to build a credible website. Having learned After Effects through lynda.com in prior years, I logged on to learn HTML, CSS, and Dreamweaver. Finally we have a site that looks as good as the company we’re trying to be.” —John T.
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