Learn how to use structured data to make your webpages more meaningful to search engines and web crawlers and provide a richer browsing experience to users.
Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.
Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.
Discover how semantics (the process of adding markup, microdata, and metadata to a page) makes websites more search engine friendly, more meaningful, and more future-proof.
Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins.
Optimize your videos for search engines and convert the traffic to achieve your business goals.
Learn to develop a content strategy to analyze and shape the tone, voice, and visual style for your brand.
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
Make web sites more accessible and search engine friendly through proper markup and web standards compliance.
“My colleagues and I decided to start our own graphic design business, but had no knowledge of how to build a credible website. Having learned After Effects through lynda.com in prior years, I logged on to learn HTML, CSS, and Dreamweaver. Finally we have a site that looks as good as the company we’re trying to be.” —John T.
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