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Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
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Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
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Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
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Make web sites more accessible and search engine friendly through proper markup and web standards compliance.
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Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.
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