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Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
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Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
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Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.
“My colleagues and I decided to start our own graphic design business, but had no knowledge of how to build a credible website. Having learned After Effects through lynda.com in prior years, I logged on to learn HTML, CSS, and Dreamweaver. Finally we have a site that looks as good as the company we’re trying to be.” —John T.
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