Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
Explains how site rankings on search engines work, and why search engine optimization is necessary for increasing site traffic.
“My colleagues and I decided to start our own graphic design business, but had no knowledge of how to build a credible website. Having learned After Effects through lynda.com in prior years, I logged on to learn HTML, CSS, and Dreamweaver. Finally we have a site that looks as good as the company we’re trying to be.” —John T.
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