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Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.
Introduces the concepts and benefits of usability testing, which can improve ROI by focusing your design improvements in areas that have the biggest impact.
Find how your users think about the world, and transition those lessons to your product's navigation, content classification, and layout.
Run your own basic usability study to find out just what your users need from your website, application, or device.
Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this.
“My colleagues and I decided to start our own graphic design business, but had no knowledge of how to build a credible website. Having learned After Effects through lynda.com in prior years, I logged on to learn HTML, CSS, and Dreamweaver. Finally we have a site that looks as good as the company we’re trying to be.” —John T.
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