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Although there's nothing wrong with making money (it's the necessary lifeblood of every business), it's not what gets most entrepreneurs up every morning. So what drives you? In this course, Lauren Bacon explores the stuff that really gets your creative juices flowing—and shows how to fold those into a more focused, purpose-driven business plan. You might discover that, for you, success looks like location independence and collaborating with creative professionals who inspire you. Or perhaps you need to continually challenge yourself and broaden your skillset. You might thrive on variety or stability, fast growth or slow, happy clients or plenty of quiet time to perfect your craft.
Lauren introduces techniques that will help you hone in on your personal definition of success, two exercises to identify core values, and a formula for establishing concrete income goals for your design business. Get clear on these success factors, and your business plan will flow. Skip this step, and you could find yourself wondering why your business just doesn't feel as satisfying as you'd hoped.
Hi, I'm Lauren Bacon, and welcome to Running a Web Design Business: Defining Success. In this course, we will work on something that I recommend to every entrepreneur as the first step in your business planning process, creating your personal definition of success. Your definition of success is like the true north point on a compass. Once you know where is lies, the rest of your business planning will orient itself around it.
I'll start by showing you how to get rid of any preconceived ideas you have about success by making a Doesn't Matter to Me list. Then I'll walk you through two exercises for identifying your core values. The personal priorities that are totally unique to you. And I'll show you how to identify a sufficiency goal for your personal income, so you're not constantly chasing rainbows in the revenue department. And how to gauge when you've hit the point where you can celebrate your success. We'll be using all these tools to build your own, personal definition of success.
And discussing how that definition can help you build and grow a business that flourishes because it's infused with your unique passion and purpose. Now let's get started with Running a Web Design Business: Defining Success.
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