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Detail pages are where you give your visitors the in-depth information they are looking for. If you are an information bearing site, detail pages is where you lay out individual concepts. If you are hosting a blog, detail pages are individual blog posts. If you run ecommerce or business site, detail pages are your product pages where you give visitors the background on each item you sell. Really, there is no difference between what people expect to see on the detail pages of an information site like Wikipedia and a product site like Amazon. They are looking for facts that will help them understand a topic in more detail.
The outcome from researching on Wikipedia might be deciding what to write in an essay. The outcome from browsing on Amazon might be deciding what waffle maker to buy. In both cases, visitors are looking for information and it's up to you to provide it to them in ways that create a good user experience. There are two key elements to all detail pages and two additional elements specific for product pages. All detail pages should describe that topic factually without resorting to flowery language or hype. They should also provide additional information that helps in the decision-making process such as images, videos, and whitepapers or datasheets.
For product pages, the two additional elements are showing the price and providing a call to an action. In other words, a way to order the product.
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