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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
Let's face it. Site maps are normally people's last resort when they're looking for information. Once they've exhausted the navigation and search options, they will try the site map just in case the items they are looking for is magically in it. For that reason it makes sense to arrange the site map content in a way that's different to how the navigation on the site works. That way it might work better for users who think about the content differently. Of course, whatever the structure you choose must still link up with your site's content, your category and detail pages, but this is not an opportunity to arrange the information in a different way.
Now if you are going to create a site map that follows a different structure to navigation, remember that it will require additional maintenance, because not only must new content be slotted into the main navigation structure, but it must also be placed in the correct place within the site map. Old and expired content must also be removed from the site map when it's removed from the site. Site maps have also evolved over time. It used to be that they'd appear on their own page. Although, that's still fine, now you might well see being shown as a type of mega menu or in the footer area of every page. I have a feeling that's mainly an attempt to improve search engine optimization.
But if it's done well, it can also help your visitors.
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