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All the content on your Homepage should support this tagline statement. The Homepage is the place to show off the freshest and most important content on the site. Don't waste space with a welcome message; instead make people feel welcome by giving them plenty of content to dive into. The Homepage is place to orient people, give them high-level data, and then point them to the places they should check out next on your site. The Homepage is also a good location for links to top tasks. These links might be in the form of page summary or they could be a list of, "I want to" style navigation links in the content area.
You probably already know what the top tasks are, but a quick look at your site's server log metrics will tell you what the most popular content is. The Homepage is one location where you have a say in what visitors do next. So tell them what you want them to do. In other words, include your call to action. Remember though, it might be too early to ask people to buy from you at this point. So maybe the call here is to check out your products or an invitation to learn more about the topics on your site. Then you can refine the call to action on subsequent pages deeper within the site.
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