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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
Once you have worked out your navigational structure-the information architecture-you will want to think about the best way to display it on the site. This is one situation where following standard designs is very sensible. There are few tried and tested way of displaying navigation menus and people are used to seeing them on many other sites. So it is in your best interest to use the formats that are in place. The two main places that you will see navigation menus are either as tabs across the top of the site or as a left column list. The main decision is to which of these you will use is the number of top level menu items you have.
If you have a long list of items, say many music categories, they just won't fit into a single line horizontal format. So you'll use as a vertical list instead. If you have just a few items, for instance five key tasks that your site supports, then you can choose either horizontal or vertical. Like we said if you realize there are different ways of categorizing the information on your site there is no harm in using both a horizontal and a vertical menu. There are two big user experience issues with menus that really frustrate your visitors, but which are quite easy to avoid. One of the biggest issues is menus that visitors can't actually use.
Dropdown and flyout menus that are badly coded can be really hard to click on. People tend to move their mice in straight lines. Often when selecting a submenu, that means the mouse will temporarily leave the submenu area. Well-coded menu controls will have a sufficient lag built-in that they don't disappear during this time. Poorly coded menu controls will disappear meaning the visitors have to go back and try again. This frustration is often enough to make people to leave the site. It's especially prominent in older users and then young children, because they just don't have the motor control to move the mouse exactly where it needs to go or to move it fast enough.
The other big problem is using confusing terms in your menus. Two big ways of confusing people are to use industry or company specific jargon and to use made-up names for menu items. Jargon can really turn people off. You might expect that if someone is coming to your site they already know the jargon related to your industry. However, that's not always true. Oftentimes big companies will use central purchasing departments to buy things. Those people know all there is to know about writing contracts, but they don't know your products. They will be much happier to work with the site that explains things on their terms than they will to struggle through one that assumes they already know what they are talking about.
Company specific terms can be things like model names or words that the marketing department made up. If you're part of a company you use those terms everyday so you have a clear picture in your mind of what a X500 widget does and how that differs from X550 widget. However, your potential customers probably don't yet have that level of knowledge and they need instead to be able to select based on some distinguishing factor like power, size, type of fuel used, or where this device can be used. If you've got menu items that use made- up words you're probably confusing more of your audience than you expect. You might think that you've made a great play on words like Floralicious in the example here, but what makes sense to you as an expert or the site designer may well not translate well to your visitors.
The same is true of navigation attributes that rely on colloquial knowledge. A colloquialism is something like trouble and strife which is company rhyming slang for wife. It's well-known in some areas, but completely unintelligible to outsiders. So to sum up, choose a menu location that works for the number menu items you think you will have and then populate it with terms that your visitors will understand and can differentiate from the other menu terms. Make sure if you have submenus, these are easily accessible using the controls on your site even for people who are slower mouse users than you are.
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