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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
In order to design a site that people enjoy using, you need to know what motivates them. When people use the web, they're almost always doing so to find information, not for pure entertainment. That means that when most people come to your site, they're doing so with a particular goal in mind. They probably also got to you from a search engine or by following a link rather than by knowing your direct URL. If you don't believe me, check out the stats for your site. Typically, many more visitors you referred by search engines or links than come directly. You can use these stats to find out what people's goals were and that helps you clarify what is that visitors want from your site.
Because people are coming to your site with a specific goal in mind, it's important that you help them quickly reach that goal. We'll talk about giving visitors a good idea of how to reach their goal quickly in the next section.
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