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Who are you developing for? How will they use your design? These are the important questions that user personas can answer for you. In this course, the third installment in our UX Design Techniques series, Chris Nodder will show you how to take the user data you've gathered from site visits and other interactions to build a picture of the users you care about most. These personas can help drive development and make sure your entire team is designing your product, application, or website with the same goals and customer in mind, resulting in a UX design that's coherent and focused.
Hello, I'm Chris Nodder. Welcome to the third installment of the UX Design Techniques series. In this episode, we'll discuss creating personas. This is the third course in a series that describes a set of techniques you can use to make your development process more user-centered. We started off with an overview of the user-centered design process. Then, we covered how to gather and analyze user data. In this course, we'll talk about creating personas so you know who you're developing for.
In future courses, we'll cover using ideation techniques to make sure you come up with creative solutions, how scenarios and storyboarding help to fill in design gaps, how to get early validation of your design ideas, using paper prototypes, and how to use all this information to better plan your development cycle. In this course, I'll show you how to use the data you gathered from your site visits, and from other customer interactions, to build a picture of the users you care most about. Having this common understanding will make sure the whole team is designing for the same people, so the interface feels coherent and focused.
Now it's time to dive in and create some initial descriptions of your target users. So let's get started.
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