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Standard design

From: User Experience Fundamentals for Web Design

Video: Standard design

Think about how much time you spend on any one site during a typical browsing session. Now consider what proportion of the time your visitors are spending on your site compared to all the other sites that they would visit that day. People spend much more time on other sites than on yours. They are learning how the web works from all these other sites. So it makes sense to use a design layout and navigation that similar to these other sites, in other words, to use Standard Design. That doesn't mean making things boring. It just means you have to innovate with your content and not with the container that the content is placed in. Standard Design means using the same elements as the major sites do and avoiding the elements that they avoid.

Standard design

Think about how much time you spend on any one site during a typical browsing session. Now consider what proportion of the time your visitors are spending on your site compared to all the other sites that they would visit that day. People spend much more time on other sites than on yours. They are learning how the web works from all these other sites. So it makes sense to use a design layout and navigation that similar to these other sites, in other words, to use Standard Design. That doesn't mean making things boring. It just means you have to innovate with your content and not with the container that the content is placed in. Standard Design means using the same elements as the major sites do and avoiding the elements that they avoid.

However, there are two good reasons to stay standard. The first is the Standard Design is normally supported by the standard web objects. So you'll get a better cross-browser compatibility, especially across mobile devices. The second and more important reason if it is unlikely that your site visitors have the same interest in web trends as you do, they may not be aware of all the different things that we can do now with stuff like jQuery Controls. A confused user is a lost user. What kind of standard evolves overtime? For instance, nowadays we've become quite accustomed to Light boxes, carousels and online video controls.

You probably can't even remember time before Date Pickers existed. But it wasn't that many years ago when those things were new and average users might be experiencing them for the first time on your site. It's up to you to work out for your audience, what it is that's likely to count a standard. It only makes sense to make your audience comfortable. So work out your users' levels of expertise and then find standard controls that will make sense to them when they visit your site.

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User Experience Fundamentals for Web Design

52 video lessons · 25822 viewers

Chris Nodder
Author

 
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  1. 1m 7s
    1. Welcome
      1m 7s
  2. 4m 37s
    1. Building a site for your visitors
      1m 29s
    2. Understanding how people browse the web
      45s
    3. It's all about information
      48s
    4. What causes people to leave sites?
      1m 35s
  3. 3m 50s
    1. Simple design
      1m 9s
    2. Consistent design
      1m 11s
    3. Standard design
      1m 30s
  4. 20m 55s
    1. Elements of navigation
      1m 21s
    2. Content has a structure
      2m 18s
    3. Understanding menus
      3m 19s
    4. Reviewing some menu myths
      2m 4s
    5. Working with site maps
      1m 5s
    6. Adding search to your site
      2m 53s
    7. Understanding links
      3m 43s
    8. Exploring clickable elements
      1m 18s
    9. Understanding Fitts's Law
      2m 54s
  5. 11m 19s
    1. People can begin from any page on your site
      1m 24s
    2. Elements every web page should have
      3m 25s
    3. Creating progressive navigation
      3m 22s
    4. Arranging your content
      3m 8s
  6. 8m 7s
    1. How people read on the web
      2m 31s
    2. Writing for information exchange
      1m 43s
    3. Formatting pages for information exchange
      3m 53s
  7. 7m 21s
    1. Using your homepage as a site summary
      1m 50s
    2. Creating fresh content
      1m 20s
    3. Displaying navigation and search
      1m 25s
    4. The five-second test
      2m 46s
  8. 8m 8s
    1. Showing people what you've got
      3m 50s
    2. Making comparisons easy
      1m 24s
    3. Creating landing pages from ad campaigns
      2m 54s
  9. 11m 22s
    1. The real purpose of detail and product pages
      1m 16s
    2. Writing descriptive text
      2m 4s
    3. Using images to set context
      2m 17s
    4. Showing the price for products
      2m 27s
    5. Have a call to action
      1m 36s
    6. About Us: a special detail page
      1m 42s
  10. 10m 58s
    1. Ask for information in context
      2m 25s
    2. Making forms as painless as possible
      2m 34s
    3. Creating form fields
      3m 37s
    4. Handling errors gracefully
      2m 22s
  11. 9m 9s
    1. Using different types of media
      1m 55s
    2. Simple question: Does it enhance the experience?
      2m 15s
    3. Using graphics for explanation, not decoration
      1m 17s
    4. What is interactive content?
      1m 58s
    5. Laying out your page for media
      1m 44s
  12. 5m 3s
    1. Making money without selling out
      1m 37s
    2. Adding graphical ads
      2m 10s
    3. Creating text ads
      1m 16s
  13. 3m 42s
    1. Simple, consistent, and standard design
      2m 4s
    2. Consider your users and you'll be fine
      1m 38s
  14. 1m 31s
    1. More resources
      1m 31s

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