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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
Think about how much time you spend on any one site during a typical browsing session. Now consider what proportion of the time your visitors are spending on your site compared to all the other sites that they would visit that day. People spend much more time on other sites than on yours. They are learning how the web works from all these other sites. So it makes sense to use a design layout and navigation that similar to these other sites, in other words, to use Standard Design. That doesn't mean making things boring. It just means you have to innovate with your content and not with the container that the content is placed in. Standard Design means using the same elements as the major sites do and avoiding the elements that they avoid.
However, there are two good reasons to stay standard. The first is the Standard Design is normally supported by the standard web objects. So you'll get a better cross-browser compatibility, especially across mobile devices. The second and more important reason if it is unlikely that your site visitors have the same interest in web trends as you do, they may not be aware of all the different things that we can do now with stuff like jQuery Controls. A confused user is a lost user. What kind of standard evolves overtime? For instance, nowadays we've become quite accustomed to Light boxes, carousels and online video controls.
You probably can't even remember time before Date Pickers existed. But it wasn't that many years ago when those things were new and average users might be experiencing them for the first time on your site. It's up to you to work out for your audience, what it is that's likely to count a standard. It only makes sense to make your audience comfortable. So work out your users' levels of expertise and then find standard controls that will make sense to them when they visit your site.
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