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Simple, consistent, and standard design

From: User Experience Fundamentals for Web Design

Video: Simple, consistent, and standard design

In this course, we've covered everything from working out who your users are, through to setting up a good navigation structure and writing succinct content. We've explained the user centered reasons behind the design rules for pretty much every part of your site. It's a lot to take in and it might take you a while to incorporate everything we've covered into your site. Good user experience design boils down to three principles. If you keep things simple, consistent, and standard, you'll go along way towards creating a great experience for your users. When we talk about simple design, we mean that you've made sure all of your content is there for a reason and that you use the minimum amount of text necessary, short words, short paragraphs, short pages.

Simple, consistent, and standard design

In this course, we've covered everything from working out who your users are, through to setting up a good navigation structure and writing succinct content. We've explained the user centered reasons behind the design rules for pretty much every part of your site. It's a lot to take in and it might take you a while to incorporate everything we've covered into your site. Good user experience design boils down to three principles. If you keep things simple, consistent, and standard, you'll go along way towards creating a great experience for your users. When we talk about simple design, we mean that you've made sure all of your content is there for a reason and that you use the minimum amount of text necessary, short words, short paragraphs, short pages.

It also means that graphical elements and advertisements should be relevant and not obtrusive, only using media and interactive content when they add something that you couldn't achieve a different way. Making the site consistent means ensuring your menus, controls, text labels, headings, body text, navigation, and all other design elements work the same way throughout your site. That way people quickly learn how your site works and will be confident navigating to new areas. And standard design is aimed at making sure your visitors can successfully apply skills they have learned in other places on the web when they visit your site.

Make sure that your site behaves the same way as other sites out there. This isn't copying; it's being kind to your users. The ways you differentiate your site from everyone else's is by offering something unique in your content, not in the way your site is setup. What's unique about your blog is what you say and not how you present it. What's unique about your portfolio is the design inspiration, not the site layout. Your ecommerce site structure can be the same as everyone else's, as long as the products you sell are awesome. The structure of your Internet should fade into the background, so the information can be highlighted.

Simple design lets your visitors find the information they're looking for quickly. Consistent design means your site's navigation is easy to remember. And standard design makes the interaction easy to learn. By sticking to these three principles, you give visitors the fastest and easiest route to finding the information they are looking for.

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This video is part of

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User Experience Fundamentals for Web Design

52 video lessons · 25010 viewers

Chris Nodder
Author

 
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  1. 1m 7s
    1. Welcome
      1m 7s
  2. 4m 37s
    1. Building a site for your visitors
      1m 29s
    2. Understanding how people browse the web
      45s
    3. It's all about information
      48s
    4. What causes people to leave sites?
      1m 35s
  3. 3m 50s
    1. Simple design
      1m 9s
    2. Consistent design
      1m 11s
    3. Standard design
      1m 30s
  4. 20m 55s
    1. Elements of navigation
      1m 21s
    2. Content has a structure
      2m 18s
    3. Understanding menus
      3m 19s
    4. Reviewing some menu myths
      2m 4s
    5. Working with site maps
      1m 5s
    6. Adding search to your site
      2m 53s
    7. Understanding links
      3m 43s
    8. Exploring clickable elements
      1m 18s
    9. Understanding Fitts's Law
      2m 54s
  5. 11m 19s
    1. People can begin from any page on your site
      1m 24s
    2. Elements every web page should have
      3m 25s
    3. Creating progressive navigation
      3m 22s
    4. Arranging your content
      3m 8s
  6. 8m 7s
    1. How people read on the web
      2m 31s
    2. Writing for information exchange
      1m 43s
    3. Formatting pages for information exchange
      3m 53s
  7. 7m 21s
    1. Using your homepage as a site summary
      1m 50s
    2. Creating fresh content
      1m 20s
    3. Displaying navigation and search
      1m 25s
    4. The five-second test
      2m 46s
  8. 8m 8s
    1. Showing people what you've got
      3m 50s
    2. Making comparisons easy
      1m 24s
    3. Creating landing pages from ad campaigns
      2m 54s
  9. 11m 22s
    1. The real purpose of detail and product pages
      1m 16s
    2. Writing descriptive text
      2m 4s
    3. Using images to set context
      2m 17s
    4. Showing the price for products
      2m 27s
    5. Have a call to action
      1m 36s
    6. About Us: a special detail page
      1m 42s
  10. 10m 58s
    1. Ask for information in context
      2m 25s
    2. Making forms as painless as possible
      2m 34s
    3. Creating form fields
      3m 37s
    4. Handling errors gracefully
      2m 22s
  11. 9m 9s
    1. Using different types of media
      1m 55s
    2. Simple question: Does it enhance the experience?
      2m 15s
    3. Using graphics for explanation, not decoration
      1m 17s
    4. What is interactive content?
      1m 58s
    5. Laying out your page for media
      1m 44s
  12. 5m 3s
    1. Making money without selling out
      1m 37s
    2. Adding graphical ads
      2m 10s
    3. Creating text ads
      1m 16s
  13. 3m 42s
    1. Simple, consistent, and standard design
      2m 4s
    2. Consider your users and you'll be fine
      1m 38s
  14. 1m 31s
    1. More resources
      1m 31s

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