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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
In this course, we've covered everything from working out who your users are, through to setting up a good navigation structure and writing succinct content. We've explained the user centered reasons behind the design rules for pretty much every part of your site. It's a lot to take in and it might take you a while to incorporate everything we've covered into your site. Good user experience design boils down to three principles. If you keep things simple, consistent, and standard, you'll go along way towards creating a great experience for your users. When we talk about simple design, we mean that you've made sure all of your content is there for a reason and that you use the minimum amount of text necessary, short words, short paragraphs, short pages.
It also means that graphical elements and advertisements should be relevant and not obtrusive, only using media and interactive content when they add something that you couldn't achieve a different way. Making the site consistent means ensuring your menus, controls, text labels, headings, body text, navigation, and all other design elements work the same way throughout your site. That way people quickly learn how your site works and will be confident navigating to new areas. And standard design is aimed at making sure your visitors can successfully apply skills they have learned in other places on the web when they visit your site.
Make sure that your site behaves the same way as other sites out there. This isn't copying; it's being kind to your users. The ways you differentiate your site from everyone else's is by offering something unique in your content, not in the way your site is setup. What's unique about your blog is what you say and not how you present it. What's unique about your portfolio is the design inspiration, not the site layout. Your ecommerce site structure can be the same as everyone else's, as long as the products you sell are awesome. The structure of your Internet should fade into the background, so the information can be highlighted.
Simple design lets your visitors find the information they're looking for quickly. Consistent design means your site's navigation is easy to remember. And standard design makes the interaction easy to learn. By sticking to these three principles, you give visitors the fastest and easiest route to finding the information they are looking for.
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