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Recruiting participants

From: Foundations of UX: Information Architecture

Video: Recruiting participants

You'll need to find people who are representative users of your site or product. If you're creating the information architecture for your company's intranet or an internal tool, then you must find people from the organization who would be likely users. If you're creating a public facing website, you need to find people who would be your site's customers or visitors. I covered the steps you'll need to cover to recruit people in a lot of detail in my course on usability testing. I suggest you watch the relevant chapters of that course before you start your recruiting effort.

Recruiting participants

You'll need to find people who are representative users of your site or product. If you're creating the information architecture for your company's intranet or an internal tool, then you must find people from the organization who would be likely users. If you're creating a public facing website, you need to find people who would be your site's customers or visitors. I covered the steps you'll need to cover to recruit people in a lot of detail in my course on usability testing. I suggest you watch the relevant chapters of that course before you start your recruiting effort.

At a minimum you'll need to find sufficient people. Check that they meet your criteria. Schedule times to meet with them, either at your place of work or at their location, and convince them to turn up by paying them a suitable gratuity for their time. 15 participants should give you enough data to have sufficient confidence in the results. Obviously, if you have different types of users, you'll want to have this number of participants for each user type. Because you'll need to see whether they think of the structure the same way or not.

For instance, a hardware store website might have two distinct audiences. People who are going to do some do-it-yourself home decorating could be very different from professional contractors. One beauty of paper based card sorting is that it doesn't take much setup. So, you can travel to your participants' locations rather than bringing them in to your offices to run the sort if you'd like. Just be sure that you have a large table to run the sort on, in a location without any disturbances. Also, make sure you run the sort indoors.

There's nothing like a gust of wind to ruin a card sort activity.

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Foundations of UX: Information Architecture

41 video lessons · 7474 viewers

Chris Nodder
Author

 
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  1. 1m 35s
    1. Welcome
      1m 9s
    2. Using the exercise files
      26s
  2. 3m 10s
    1. What is information architecture?
      1m 47s
    2. Creating good information architecture
      1m 23s
  3. 4m 55s
    1. Why do information architecture research?
      2m 26s
    2. Card sorting to determine information architecture
      2m 29s
  4. 18m 19s
    1. Finding the information to use in a card sort
      3m 13s
    2. Deciding what goes on the cards
      3m 8s
    3. Making the cards
      2m 51s
    4. Recruiting participants
      1m 44s
    5. Running the session
      5m 47s
    6. Recording participants' answers
      1m 36s
  5. 9m 30s
    1. Getting from cards to knowledge
      5m 6s
    2. Eyeball analysis of your data
      4m 24s
  6. 24m 25s
    1. Accessing remote users with online sorts
      3m 51s
    2. Setting up a card sort using OptimalSort
      6m 58s
    3. Running an online OptimalSort card sort
      2m 59s
    4. Reviewing what participants see
      1m 52s
    5. Checking your data
      3m 11s
    6. Using the built-in analysis tools
      5m 34s
  7. 11m 33s
    1. Starting with an abstract structure
      2m 5s
    2. Creating abstract information architecture
      4m 15s
    3. Knowing the problems you might face
      3m 5s
    4. Understanding that card sorting isn't a precise technique
      2m 8s
  8. 9m 6s
    1. Making sure your hierarchical structure is correct
      1m 46s
    2. Creating and running a paper-based reverse sort
      3m 5s
    3. Analyzing a paper-based reverse sort
      1m 49s
    4. Interpreting the results
      2m 26s
  9. 15m 25s
    1. Exploring computer-based reverse sorting
      1m 56s
    2. Using Treejack for reverse sorting
      5m 11s
    3. Running an online reverse sort with Treejack
      3m 26s
    4. Reviewing what the participants see
      1m 18s
    5. Analyzing a Treejack reverse sort
      3m 34s
  10. 10m 58s
    1. Getting to navigation
      1m 45s
    2. Standard page elements
      2m 57s
    3. Content-based navigation
      3m 27s
    4. Going from information architecture to site layout
      2m 49s
  11. 2m 47s
    1. There's no substitute for usability testing
      1m 12s
    2. Watch your server logs after you go live
      1m 35s
  12. 5m 36s
    1. The right information architecture is crucial to your site
      3m 17s
    2. Next steps
      2m 19s

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