Start learning with our library of video tutorials taught by experts. Get started
Viewers: in countries Watching now:
We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series.
Hello, I'm Chris Nodder. Welcome to Persuasive UX: Influencing Behavior Patterns. In this course, we'll focus on a set of persuasive design patterns that work by influencing people's reactions to events. Although we'd like to think we're always in control, many of our behaviors follow a predictable path. If we provide the right stimulus, people will respond in a certain way. Persuasive design often works by providing those stimuli at the right place and the right time to create the exact response the designer wanted.
The topic is fascinating and there's lots to cover. So let's get started.
There are currently no FAQs about Persuasive UX: Influencing Behavior Patterns.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.