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Persuasive UX: Creating Credibility

with Chris Nodder

Video: Welcome

Learn how to use concepts like social proof and authority to build your credibility online and create more persuasive user experiences.
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  1. 46s
    1. Welcome
  2. 17m 38s
    1. Social proof
      4m 35s
    2. Reciprocation
      3m 40s
    3. Authority
      5m 5s
    4. Smart defaults
      4m 18s
  3. 2m 19s
    1. Next steps
      2m 19s

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Persuasive UX: Creating Credibility
Video duration: 0s 20m 43s Intermediate


Credibility is currency with online audiences. By knowing how concepts like social proof ("if other people do it, so can I") and authority affect your audience or customers, you can build your credibility and influence their behavior. Dive into this course to learn more, and start putting these concepts to work for you.

Want more persuasive design techniques? Check out the rest of the courses in Chris Nodder's Persuasive UX series.



>> Hello, I'm Chris Nodder. Welcome to Persuasive U-X, creating credibility. In this course, we'll focus on a set of persuasive design patterns, that rely on the credibility of the persuader to change people's behaviors. It's curious how much of our behavior is governed by what we see other people doing, and how we respond to people in positions of authority. The persuasive techniques we'll cover in this course rely on concepts such as social proof, the idea that, if other people are doing something, it must be acceptable.

And credibility, the trust we put in people who claim to know what's going on. I'm sure you'll find some interesting ideas in this course, so let's get started.

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