Start learning with our library of video tutorials taught by experts. Get started
Viewed by members. in countries. members currently watching.
Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
Think about how most are going to find your site. Unless you have really good name recognition and a massive marketing budget, it's likely that they will come to you from a search engine or a link on another site. That means the first page they see will be somewhat deep within the site, rather than the homepage. So, although the homepage is a good place to let people know what the site is about, it is not the only place that you should do that. Every page has to make it clear what the site is about, where the visitor is within the site and what they can do from that point. How do you go about doing that? We already talked about how the navigation elements of the page can set the scene, letting visitors know what's available to them.
But other parts of the page also tell a story about the site and its contents. In this chapter we will cover the elements that every page should have to help visitors know where they and what they can do. Once people get to your site, they'll need to know how it's structured, so they can work their way around it. Some pages on the site act as signposts, pointing the way by showing summaries of content. This will be your Homepage, Landing Pages, and Category Pages. Other pages contain more detailed information. These would be Detail Pages, Product Pages, and Forms. This chapter also talks about how to lead people through the site with progressive navigation and how to arrange your content depending upon visitor's tasks.
In the subsequent chapters we will call out the specific things you should do for your Homepage, Category and Landing Pages, Detail and Product Pages and for Forms. But for now, let's focus on the things that every page should do for your visitors.
Find answers to the most frequently asked questions about User Experience Fundamentals for Web Design.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.