On ecommerce sites another use for Category pages is to help customers compare between similar products that you offer. By listing all the items of one type, you can help people choose the one that's right for them. The best way to help people compare things is to emphasize the differences, what's the difference in price, size, and quality and so on. Obviously, knowing what differences your customers are likely to care about, allows you to better help them make those comparisons. Comparison tools don't have to be complex. Sometimes the easiest thing to do is to show thumbnail pages and then list the key attributes.
For instance, here on our Florists site the attributes that people care about might be scent, color, container type and cost. Listing these three arrangements side- by-side allows people to compare and choose based on what we know is important to them. Emphasizing the differences is important for content-based sites, as well as for ecommerce sites. When you write the detail page summaries, make sure that you are listing what's unique about that page's content, that way when the summaries appear side-by-side on the Category page, it's obvious to your readers that each piece of content is unique, this helps visitors choose which article is most likely to suit their needs.
So remember to always write your Category pages with comparison in mind. When visitors reach a Category page, they must quickly be able to choose between the items on the page, whether they are products or articles, in order to move on and learn more.
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