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We've already mentioned that people come to your site from search engines and links more than from typing in a URL. That means they are typically not coming to your homepage, but to a page somewhere else on the site. It's important that this first page they see lets them know whether they are on track to get the information they need. Each page has to say what the site is about and give visitors an understanding of how the information is laid out. You can accomplish this by having a clear site tag line and by making sure you're your navigation is descriptive, either of the items that people can find on the site or of the tasks that they can perform.
Each page should also clearly show what it's about, using a descriptive page heading and if it's relevant informative pictures and summary text. So by making sure that your site helps people quickly orient themselves and work out whether you have the information they want, you make their lives easier. That makes them happier and therefore more willing to use your site in the future.
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