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Why is usability testing important to you and your organization? For one, it empowers anybody in web or app development to find out just what their users need, and increases ROI by focusing design improvements on areas that have the biggest impact. In this short summary course, interaction design specialist Chris Nodder explains the what, why, who, and how of usability testing, and shows how to turn the benefits of usability testing into a convincing argument for performing it at your company.
To learn how to run your own usability tests, check out Chris's in-depth course on the subject, Foundations of UX: Usability Testing.
Hello, I'm Chris Nodder. Welcome to Foundations of UX: Making the Case for Usability Testing. This is a special summary course designed for managers, stake-holders, and others in your organization who need to quickly understand what usability testing is. Why it's important to usability test. How easy it is to get up and running, the types of benefits it offers, and the large return on investment it can give you. If you're interested in learning how to run your own usability tests, then you should watch my much more in depth course.
Foundations of UX: Usability Testing. That course describes each stage of the process. From recruiting, through to running studies and analyzing results in much more detail. Now, I want to help you communicate the importance of performing user research. So let's get started.
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